{"id":1110,"date":"2019-08-30T18:47:07","date_gmt":"2019-08-30T18:47:07","guid":{"rendered":"http:\/\/blogzynergy.com\/bz\/?p=1110"},"modified":"2019-08-04T18:50:57","modified_gmt":"2019-08-04T18:50:57","slug":"never-forget-youre-the-face-of-your-business","status":"publish","type":"post","link":"https:\/\/blogzynergy.com\/bz\/index.php\/2019\/08\/30\/never-forget-youre-the-face-of-your-business\/","title":{"rendered":"NEVER FORGET: YOU’RE THE FACE OF YOUR BUSINESS"},"content":{"rendered":"\"Facebook\"<\/a>\"twitter\"<\/a>\"reddit\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>\"mail\"<\/a>\n

<\/p>\n\n\n\n

\nIf\nI asked you what you could do to be more successful as an\nentrepreneur or small business owner, you would probably list off\nthings like advertise or network more, improve your website or\nmarketing materials and close more sales, right? Would your answer\ninclude personal branding? It should, because it absolutely impacts\nyour success.<\/p>\n\n\n\n

\nFirst,\nit\u2019s important to clarify we aren\u2019t just talking about big\nbrands. It\u2019s the personalities that represent them that help these\ncompanies create a brand. Why Branding is Important<\/p>\n\n\n\n

\nWhen\nyou purposely create a brand representation for your business, you\u2019re\nincorporating several factors, including: \u2022 How others see you \u2022\nWhat sets you apart (your USP) \u2022 Your values \u2022 Your expertise \u2022\nYour personality \u2022 How you represent yourself in person and online\nIf done correctly and consistently this builds trust, loyalty, leads\nand sales.<\/p>\n\n\n\n

\nWhy\nelse should you care?<\/p>\n\n\n\n

\n\u2022 Research\nfrom Nielsen shows that only 33% of buyers trust messages from a\ncompany while almost 90% of customers trust recommendations from\nsomeone they know. \n<\/p>\n\n\n\n

\nHow\nto Incorporate Branding into Your Marketing<\/p>\n\n\n\n

\nFirstly,\nI\u2019ve said it before, and I\u2019ll say it again: you need to know your\ntarget audience. These are the people you want to appeal to and have\non your side.<\/p>\n\n\n\n

\nLet\u2019s\nsay you\u2019re a career coach who is trading the corporate world for\nentrepreneurship. Your target audience may be other professionals who\nare leaving corporations to fly solo. From your marketing materials\nto how you present yourself on social media, you always want to keep\nthem in mind.<\/p>\n\n\n\n

\nHere\nare 3 other ways to create a successful brand and stand out from the\ncompetition:<\/p>\n\n\n\n

\n1.\nShow Your Expertise You want to be an expert in your field right.\nStay on top of the latest news and trends, understand who your\ncompetitors are and attend events. Use what you know and learn to\neducate, inspire and mentor others whenever and however you can.<\/p>\n\n\n\n

\nThe\nmore visible you are the more people will associate your face with\nyour product or service and trust what you\u2019re selling.<\/p>\n\n\n\n

\n2.\nChoose the Right Platforms First, having a website is important! With\nany of your online marketing efforts, your goal should be to drive\ntraffic back to a website that represents your brand positioning\nwell. In case,if your website falls short of this, your target\naudience will not resonate with your business and will leave.<\/p>\n\n\n\n

\nNext,\nfind out where the people in your target audience spend their time.<\/p>\n\n\n\n

\nLet\u2019s\nsay that career coach I mentioned earlier targets professional women\nbetween the ages of 35 and 55. If research shows her target audience\nuses Facebook much more than Instagram, she should focus a large\nchunk of her efforts on creating Live videos and stories as well as\nparticipate in targeted Groups on Facebook.<\/p>\n\n\n\n

\n3.\nBe Yourself\u2026 to a Certain Extent Don\u2019t be afraid to show your\npersonality and use your own voice when creating and sharing content\nor meeting people.<\/p>\n\n\n\n

\nHowever,\nbe cautious about sharing content that is political, religious or\nsome other topic best avoided at dinner parties\u2014unless it is part\nof your persona and\/or mission and values.<\/p>\n\n\n\n

\nIt\u2019s\nalso important to always be honest as the face of your organization,\nas vegan influencer Yovana Mendoza Ayres is finding out. She was\nrecently filmed eating fish in Bali, which caused a huge uproar among\nher plant-based fans and followers.<\/p>\n\n\n\n

\nYou\ncan\u2019t neglect your personal brand if you want to grow your leads,\nsales, loyalty and reputation.<\/p>\n\n\n\n

\nIt\u2019s\nnot a nice-to-have, it\u2019s a must-have. People no longer look to big\nbusinesses to tell them what to buy; they want to see a face and\npersonality that represents the product or service.<\/p>\n\n\n\n

If you want to stand out from the competition, you need to have an effective strategy. From your logo to your website to your social media presence, find the expertise to help you market yourself and your organization today and in the future.<\/p>\n\"Facebook\"<\/a>\"twitter\"<\/a>\"reddit\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>\"mail\"<\/a>","protected":false},"excerpt":{"rendered":"

If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. … Continue reading “NEVER FORGET: YOU’RE THE FACE OF YOUR BUSINESS”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[993,994,991,989,24,990,992],"class_list":["post-1110","post","type-post","status-publish","format-standard","hentry","category-categories","tag-branding","tag-build-client-loyalty","tag-business-branding","tag-create-a-brand","tag-marketing","tag-personal-branding-tips","tag-stand-out-from-the-competition"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":1,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":1111,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/posts\/1110\/revisions\/1111"}],"wp:attachment":[{"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogzynergy.com\/bz\/index.php\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}