Write that blog using only four P’s
One of the key lessons we have learned so far about blogging is that it is useful to consider the structure of your blog. This may have far-reaching implications for how your blog works, the user experience and ultimately the conversion of a blog.
We go back to high school, at least mine Blog High School: How many items can you even name the four Ps of the marketing mix? Yeah sounds great but read further.
Yeah Yeah, Product … Now Place … .Promotion Ahummm oh yeah, and much more Value.
Good weather here to pick up the textbook marketing terms. Okay, what I’m concerned, you can now forget them again.
Blogging is in fact a slightly different animal. When it comes to blogging, we still have to do with marketing and ultimately about products. What I like to show you is how you can use an alternative 4 P’s model to create a good structure for a blog or a website where a blog is integrated in a good way.
I named this model “The 4 P`s of blogging.”
And it looks something like here below:
The 1st P stands for Pages
The 2nd P stands for Posts
The 3rd P is for Products
And the 4th P stands for Placement
O Yes you can follow me better now where I am going………..
PAGES
Pages can be viewed as static content. Pages are very suitable to describe who you are, what you do or your company, and so on. When setting up your blog you would be well advised to work out the basis of your concept pages. The visitor should be able to form a clear picture of the purpose of your blog or website by which what is described on the pages state.
POSTS
Posts were originally intended for publishing dynamic content through a blog. The main difference between a page and a post is that there is often the possibility exists to posts for visitors to respond via comments. Additionally [lend] posts themselves are more often to be distributed through various channels, because they are often unique and newsworthy content.
However, the dividing line between the posts and pages is fading. Nowadays it is also perfectly possible to build a website or blog based only on pages or posts. Nevertheless, it is good to know the differences in any case.
PRODUCTS
If you’re aiming to make money with your blog, you want to take into account the structure of your blog with products. Now it may be that you have a separate template (made) for products, but it is certainly possible to display products on pages or posts.
The point is that what kind of products should be clear to yourself you like to monetize. You want your whole blog also arranging the provision that the maximum number of content (both pages and posts) send the visitor towards these products.
PLACEMENT
Placing pages, posts, products and navigation items to support the goal of your blog. If you are going to provide targeted information for specific target groups, you want to place these items in a way that a visitor can find easily what they are looking for. Take this into consideration when you also arrange categories and subcategories.
Putting it together
The elements of a blog must appear in such a clear way so the visitor can find the information quickly.
Therefore, start preferably having a structure as simple as possible. Keep It Simple, stupid (KISS). You only have five seconds to get the attention of a visitor and ensure that visitors continue navigating your blog.
Button up all various elements together. Pages, posts, lists of concepts and products form a unified whole between navigates the visitor. And therefore always keep in mind what the main purpose is of your blog because you can handle this in the navigation paths that the visitor is going through.
With the 4 P’s of blogging I have given you four free tools to structure all your future blogs.
