Virtual conferences, video search and accessibility: I inform you of the video trends that you can expect in 2020!
1. Mobile first
An eMarket study shows that almost 80 percent of videos are viewed on phones. So on small, vertical screens. In 2020 we will see even more dedicated vertical and square content, videos that have been created entirely for the vertical viewing experience.
2. Video in education
E-learning, micro learning, training via Instagram Stories etc, via daily e-mails, or via a private LinkedIn group: online learning is completely up and running. And of course video cannot be missing. From tutorials to bake an egg to internal training for staff, video in e-learning and micro-learning is booming .
3. Search in videos
You probably search for videos regularly, but do you ever search in a video? And I do not mean scrolling forward, but focused search by typing. Imagine watching an interesting video about ukulele, but you have a specific practical question: how to tune your ukulele. Simply type in your search term and you will be referred to the exact moment in the video you are looking for. This search technology is limited available on YouTube (via plug-ins), and we will see more as speech recognition technology develops better and better.
4. 1: 1 video
I predicted this as a trend for 2019, and I think we can expect even more personal, one-to-one videos in 2020. These are business videos that are made specifically for 1 person. Think of simple authentic videos that are filmed with the smartphone, for example from doctor to patient, or from seller to customer. Tools such as HubSpot are already responding to this.
5. Accessible video
Making video accessible is not so much one of the video trends, but something that many companies will hopefully deal with in 2020. Think of subtitling and translation: things that I think will get sharper laws and regulations. And that is no more than logical. Your video message must be understandable to anyone who wants to see and hear it.
6. Virtual conferences and presentations
A trend that I personally look forward to: virtual conferences. Wistia was one of the first to organize a virtual conference ( CouchCon ), with presentations from 13 speakers, attracting a large international audience. I am curious what 2020 has in store in this area.
7. VR
One in 10 marketers uses virtual reality, and I assume that this will only increase in 2020. With VR it is possible to walk through a designed building, see shoes on your feet that you have not yet bought, prepare a complex operation, or practice a presentation in front of a large room. I am very curious what we will see in 2020!
What are your predictions in the field of video marketing for 2020? I am very curious about your ideas about the video trends, leave a comment.
