The Brutal Simplicity of Words
A framework developed by Marvin Weisbord, this model is one that can help you to accurately assess the functioning of your company/organization. One of the advantages of using this specific model is its ability to adapt to just about any business that you happen to be in.
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Write that blog using only four P’s
One of the key lessons we have learned so far about blogging is that it is useful to consider the structure of your blog. This may have far-reaching implications for how your blog works, the user experience and ultimately the conversion of a blog.
We go back to high school, at least mine Blog High School: How many items can you even name the four Ps of the marketing mix? Yeah sounds great but read further.
Yeah Yeah, Product … Now Place … .Promotion Ahummm oh yeah, and much more Value.
Good weather here to pick up the textbook marketing terms. Okay, what I’m concerned, you can now forget them again.
Blogging is in fact a slightly different animal. When it comes to blogging, we still have to do with marketing and ultimately about products. What I like to show you is how you can use an alternative 4 P’s model to create a good structure for a blog or a website where a blog is integrated in a good way.
I named this model “The 4 P`s of blogging.”
And it looks something like here below:
The 1st P stands for Pages
The 2nd P stands for Posts
The 3rd P is for Products
And the 4th P stands for Placement
O Yes you can follow me better now where I am going………..
PAGES
Pages can be viewed as static content. Pages are very suitable to describe who you are, what you do or your company, and so on. When setting up your blog you would be well advised to work out the basis of your concept pages. The visitor should be able to form a clear picture of the purpose of your blog or website by which what is described on the pages state.
POSTS
Posts were originally intended for publishing dynamic content through a blog. The main difference between a page and a post is that there is often the possibility exists to posts for visitors to respond via comments. Additionally [lend] posts themselves are more often to be distributed through various channels, because they are often unique and newsworthy content.
However, the dividing line between the posts and pages is fading. Nowadays it is also perfectly possible to build a website or blog based only on pages or posts. Nevertheless, it is good to know the differences in any case.
PRODUCTS
If you’re aiming to make money with your blog, you want to take into account the structure of your blog with products. Now it may be that you have a separate template (made) for products, but it is certainly possible to display products on pages or posts.
The point is that what kind of products should be clear to yourself you like to monetize. You want your whole blog also arranging the provision that the maximum number of content (both pages and posts) send the visitor towards these products.
PLACEMENT
Placing pages, posts, products and navigation items to support the goal of your blog. If you are going to provide targeted information for specific target groups, you want to place these items in a way that a visitor can find easily what they are looking for. Take this into consideration when you also arrange categories and subcategories.
Putting it together
The elements of a blog must appear in such a clear way so the visitor can find the information quickly.
Therefore, start preferably having a structure as simple as possible. Keep It Simple, stupid (KISS). You only have five seconds to get the attention of a visitor and ensure that visitors continue navigating your blog.
Button up all various elements together. Pages, posts, lists of concepts and products form a unified whole between navigates the visitor. And therefore always keep in mind what the main purpose is of your blog because you can handle this in the navigation paths that the visitor is going through.
With the 4 P’s of blogging I have given you four free tools to structure all your future blogs.
Inspiration is actually not that hard to find. Starting with contrast, searching. I personally believe that inspiration can be found anywhere. And for everyone. The problem is, you need a certain state of perception. Because the phenomenon in itself, is not so crazy complicated: inspiration is in my opinion an interaction between external stimuli and what the brains do. And by definition, you can say that inspiration comes from the outside. How annoying too … it comes and it goes. Waiting for inspiration is therefore totally meaningless. And it’s amazing how many people do so sitting in that game. They wait and say: ‘I really need more inspiration! “The harsh reality, inspiration does not just happen to you. It calls for action to move to do. And yes, you probably know yourself.
So I leave you hereby give 5+5 tips that will hopefully help you to begin to look with inspiration:
Plays calm in our busy lives a very important role. Also, when it comes to inspiration. Looking even conscious for 15 minutes one day and pick up the hammock. Or even take a weekend getaway.
Nature is of course full of external stimuli. Take that walk or step into the boat. And consciously listen to your surroundings. If necessary, just close your eyes.
an environment with water stands for inspiration. Hence many ideas arise in the shower or bath. Or, yes, on the toilet. Ha-ha try it out.
an important question is: why someone or something inspires you? The answer to that question brings more focus in your quest.
Type A people that give you energy. Type B people costs you energy.
So if you are looking for inspiration, consciously choose for some extra time with Type A.
Change your environment as much as possible. Sitting in the same everyday will not give you any new stimuli/booster.
not all readers become inspiring leaders, but inspirational leaders certainly are all readers. There are lots of nice books. So dive once in a good book and boom you will find some more blog ideas.
Choose a topic, set your timer and try to create something for 15 minutes. Do not stop and do whatever comes to mind. Write, paint or talk. Nonstop. Looks crazy but finally yeah…it comes good.
Meet new people and try to listen. And listen to understand, not to respond. It will certainly inspire and perhaps even enriching.
to finish and to inspire understand this quote: “To be inspired is great, to inspire is incredible.”
My Dear visitors I hope that you are now double inspired and motivated to move further in our blogging world. If you have more sweet ideas, just share them in the comments.
Could article marketing be an ideal method of marketing your business? Do you even know what it takes to produce the quality articles that make action happen? Well, there are various considerations that are important to the process, and knowing what they are is going to help you to put a great method into action work for you. Pay attention to these tips first to see just what you should be thinking about.
Blogging is one of the best ways to draw business to your website. There is no cost to blogging on most websites, and it can be used to get feedback from your visitors. Blogs are fairly easy to set up and it can get more people to pay attention to your business and website.
Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won’t attract readers and people will avoid anything with your name on it in favor of others.
Research the subject you wish to write about before you get started. The more informed you are upfront, the better your article will sound. You will be able to show your knowledge, and writing your articles will be an easy effort. Readers prefer content that is intelligent and very clear to read.
Tell a personal story. Readers love learning more about the writer of an article, so if you can slip a personal story with relevancy into your article, do it! It makes your readers feel as if you are more trustworthy, since you are open to sharing your own stories with them.
Try to highlight a problem and offer a solution in each article you write. If you describe in detail a problem that readers are having then offer them solution, you could dramatically increase the number of leads an article generates. A useful article will also lead to more of your visitors linking to the article.
Try to include real-life examples in your article. The reader will be able to identify with your blog post, making them more interested in the subject that you are writing about. It is also important to use descriptive language so that the reader can visualize the situation that you are discussing.
If you find that your articles are a very good quality, you should consider creating an e-book and giving them away to your readers. You can do a giveaway, which will get more traffic. Who doesn’t like to win something? While they are trying to win the e-book, they will see what else you have to offer, and it could lead to a sale.
Good article marketing demands that the work you produce be interesting, unique and highly valuable to the readers. Readers will find little appeal in articles that seem to be retreads of old information, and many will steer clear of obscure pieces.
If you plan on writing marketing articles, you should create an author biography for yourself. This composition should give a brief glimpse of personal information about yourself. Make sure you include all information that describes your expertise. Having expertise in the field which you are writing about gives the marketing article more credibility. To be successful at article marketing you have to make writing a priority. One technique that works well is to set aside a block of time daily just for writing. To be effective you must close your door, turn off your cellphone, and avoid interruptions for the duration of your writing time. Your productivity will skyrocket if you fully commit in this way.
A great tip when promoting your online articles is to always cross-link your articles; however, you should always make sure you include a link back to your blog. This is done in case you are limited to a particular number of links. Bringing potential new readers to your site is the most important thing.
If it takes you a long time to write an article, consider paying someone to write it for you. Although article marketing is very effective and can lead to a lots of sales and orders, your time is valuable and if it is taking you hours and hours to write articles, you may find yourself working for less than minimum wage.
A great article marketing tip is to make sure you’re creating a headline that’s worth reading. A lot of people get carried away with including keywords in their headline. This can make the headline sound stale and uninteresting. Always make sure you have a headline people want to read.
A great article marketing tip is to not forget to promote your articles. If you’re not promoting your articles, no one will ever get the chance to read them. A great way to promote your articles is by linking them in a twitter update. You can also do this on other social networking sites.
A fantastic article marketing tip is to branch out and get your own web site. With your very own web site you’ll be able to post your own articles at any length you want. You can even include advertisements from affiliates because you’ll have total control of your site.
Promote your own articles. There is no need to wait for people to come to you when you can go to them. Feel free to post links to your articles on social-media websites. Social-media users are notorious for sharing, and just might share your article with their friends and followers.
If you are using an article marketing technique and are rejected – learn from it! Article submission services have the right to decline your submissions for a number of reasons. While rejection is certainly not pleasant, it can be used as a learning experience. Consider any rejection as an opportunity to improve your skills. When you take this approach, rejection will quickly become a thing of the past.
If you use these article marketing tips for your business’s marketing through the internet, you will find that article marketing truly does have a great promotional power and can really give your business the visibility you have been looking for. There is a great deal to gain from marketing online, especially if you have the knowledge to create the best strategies for marketing through articles online.
By simply linking from one blog post to others in your blog you can massively increase your blog site traffic. An assignment that tasks just a few seconds can produce excellent results. What do you need to know?
As a blog owner, one of your concerns will be about increasing readership of your blog. You want new readers coming over to your website and you want them reading more pages than they currently are. One on of the easiest ways of doing this is by steering them around your website as they read posts and to do this you can employ internal links.
These are exactly what they are called – links to pages on your website (hence internal) as opposed to links on other websites, which would be ‘external’. What are the purposes for these links?
1 – Steer readers around your blog
As you are writing a new post think about previous posts and if any of them are relevant to what you are writing. You may be writing a post that mentions a subject in overview, which you have already blogged about in detail. As this is a more detailed view of what you are writing about it makes sense that it could also be of interest to readers, so link to the post.
Once your blog post is live there’s also no harm in reviewing old posts and linking into the new post. This doesn’t have the same benefits as links from the latest post, but it dos help to keep the blog looking up to date and fresh.
2 – Search Engine Optimisation
When you publish a new post it (normally!) goes to the home page of your blog and sits there for a few days. Most blogging tools will also ‘ping’ the major search engines so that they know there is a new post to visit.
This means that recent posts are highly visible to the search engines, but the old ones get a bit ‘forgotten’. By linking from your newest work to older pieces, you are pointing the search engines straight into the archives. This helps to ‘distribute’ link favour of your website.
Occasional, and I do more occasional and not frequent, usage of keywords and keyword phrases in these links might also help very slightly in your SEO processes.
3 – Revenge to content theft
This might seem a strange ‘benefit’ but it is a trick that I have successfully exploited in the past when my blog content was routinely being stolen. The technique that these people use is to download your blog content via your RSS feed and publish it to their own blogs. Recently with Google updates punishing duplicate content this is not such a massive problem, but if it happens then this technique can make sure that you do see some benefits!
If you are adding internal links to your posts then if someone copies your content to their site then these become external links from their site to yours. You might get some SEO advantage (unlikely as Google is punishing such sites), whilst any readers the stealing site does get will at least see links into your site. However, with all of you posts pointing back to you own website, it’s a huge hint to Google as to the fact that it was your site that was the original source of the content!
How to employ this linking?
There are various plugins that you can use to list related posts, but I prefer the simple approach of manually adding links within the post to other posts. This way, the links are right where the reader is reading and ready for them to click on. Don’t try to be clever in terms of search engine optimization. You don’t need to pack every one of these links with keywords. Go the other way and just make them natural and fit into the context of the page. If “click here for more information” fits best then use that. All that matters is that readers, and search engines, can start to follow the spiders web of links you are leaving and quickly find your important posts.
It can be very seductive to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.
“More leads” does not mean “better,” sales are the only objective. You can generate a million leads, but if none of them convert then you just wasted resources.
All Leads Are Not Created Equal
A quality lead is not someone that just gives you their contact information, but also fits the profile of your target demographic. If they do not fit the demographic, they will most likely not convert and hinder the efficiency of your lead generation campaign. In economics, there is a concept called “the point of diminishing returns” when the effort/resources expended becomes disproportionately high compared to the output. Having a large list of unqualified names is not only unprofitable but puts a huge strain on your customer acquisition process.
Some customers are more ideal than others, meaning they will spend more, purchase related products your company offers and refer other clients to you. How you find the ideal lead is by analyzing your existing customer base, finding the high-quality customers and documenting the attributes that make up the ideal prospect. When you clearly know the leads you want to target, you reduce your CAC. There are numerous products and services offered by companies that can track analytics and can show you which channels to use to best convert.
Focus On Retention Not Just Acquisition
The best way to generate leads is to spend more on customer retention and less on customer acquisition. Studies show that only 12 percent of marketers focus on retention, despite the fact that it costs five times as much to acquire a new lead as opposed to retaining an old one.
When devoting resources to existing customers to either up sell, cross-sell, or resell your efforts will be focused and have a much higher probability of converting. A study by Bain & Company showed that just a 5 per cent increase in retention spending can yield anywhere from 25 per cent to 95 per cent in returns! This is especially true if you already started with a base of high-quality leads.
Quality over Quantity
It’s not about collecting as many leads as possible but rather collecting leads that are most likely to lead to a sale or stay engaged as a trademark advocate. These leads get added to the database where future communication with this lead is much more customized and most likely stems directly from a sales representative. In this screenplay, a brand would measure their spend vs the number of qualified leads that turned into sales. The benefit that a lead would typically receive in this scenario would be a bounce-back offer towards the purchase.
How to Compile High-Quality Leads
To achieve a higher ROI, the answer is always quality leads.
One way to do so is by adding a question to your contact form. This will tell you who they are and the information you provide them is the value prop. Consider other incentives for your audience such as savings and unlocking “premium” content. This will not only draw more people to your content, but further establish that the lead has a need for what your brand provides, and hopefully your products/services.
Although businesses should be focused on generating high-quality leads, this does not mean there are “bad” leads. Some leads may not be ready to convert, and if your company can afford an outbound contact center or automated response service to make a connection with leads can be an invaluable solution to reducing the cost of customer acquisition.
Do you like your business to be presented in the best way? Of course you do.
Your website speaks volumes about you and your business, and your online presentation is the ingredient that can set you apart from your competitors. That said, you need to invest both time and energy to make your website shine.
We shouldn’t waste any more time, so let’s dive right into the improvements you can (and should) make after reading this article .
Check Your Spelling
Proper spelling is a must if you want to present your business in the best possible light. You need to give the impression of being a professional who pays attention to every single detail. If your website is full of spelling mistakes, your visitors won’t think twice about what to do next – they’ll run for the hills. You can’t afford to lose your customers’ trust. Unless you want to see your potential customers in the arms of your competitors, you’ll take spelling seriously.
Bottom line – Spelling is important.
If you think you can’t spot all the misspellings in your content, you can use Respelt to spell check your entire website in a couple of hours.
Build an Effective Landing Page
People need to understand your website’s raison d’être and how to use it the moment they visit it. The page design is what impresses your first-time visitors and points them in the direction of your very own goal. Don’t let them get lost trying to figure out where to go or what to do, otherwise they’ll be gone before you know it. What you need to do is keep your landing page design simple.
A clean and simple design will grab your visitors’ attention and ensure they don’t bounce right off the page.
Not sure how to enhance your landing page? Head over to The Pit , submit your page and you’ll gain valuable feedback from other community members.
Make it Easier to Navigate
Good usability and great design are something you should strive to achieve. However, you shouldn’t neglect the former in favour of the latter. Your site’s ease of use is extremely important. What you need to do is make investments in improving both usability and design.
How will you know what the problems are? Just ask your users for feedback, or see what your friends have to say about their experience with your website. It’s that simple. You need to identify the main problem and see for yourself how difficult the navigation is by tracking the user flow. identify the main problem. Most importantly, you ought to check if the content your visitors are searching for is easy to locate. In addition, make sure your customer support is easily reachable, and if you run an e-commerce web site, then you have to ensure that the payment process is not complicated.
If you want to see how people use your site and get valuable advice and feedback, go to Peek.
Make it Responsive
In this day and age, your website has to work with a plethora of devices, platforms and browsers. However, this doesn’t mean you should go overboard and make a complex site, but rather stick to simple design that looks great across various devices. In addition, pay heed to your users’ preferences and do everything in your power to improve their overall browsing experience. The first of many steps is to constantly work towards finding new solutions for each screen size, platform and orientation.
You can check how responsive your site is by using Am I Responsive, a tool which gives you the opportunity to see how your site looks on different devices.
Create and Test Call-to-Action Buttons
Having quality content and a lot of traffic to your website is great, but what about the action you want your visitors to perform? Do you expect them to buy your product, subscribe to your newsletter or download an e-book? If so, you need to make sure your site ‘tells’ them they should engage in a specific activity, that is, your site should have something that will drive these visitors through to a conversion. This ‘something’ is a call-to-action button. Creating an irresistible CTA that’s easy to find is crucial. Moreover, you ought to test the effectiveness of various calls to action to see which one converts the best.
Whether you are a small business or one of those big names in the industry, branding has and always will be an important element for any business. Branding is important since it is one of the best ways to characterize your company or business since it defines you, the whole team that comprises this, as well as your external audiences. Branding can also be defined as a business’ identity since it embodies the core of what exactly the business is, its values, and what it can offer to the people, not just what it appears to be and sounds like.
When customers have a connection because they share similar beliefs and values of a brand, it will lead to increased sales and better brand distinction. Furthermore, branding can also bring about loyalty, plus it can also protect your products’ prices especially when other similar companies make use of various promos and discounts just to drive more sales.
With that, here are a couple of important tips on how to successfully and effectively create your business identity:
Characterize Your Brand
When you define or characterize your brand, it is more than just choosing a company name, coming up with a catchy tagline, or designing a company logo; you will have to determine first what products or services the business offers. Also, you will have to pinpoint its position in the market or niche that it occupies before researching on what the concerns, needs, and interests of your customers are. Always remember that to build your business identity, your brand’s character should aim to promote your business and services. Doing this effectively will not only build your company’s identity but it will also connect with customers, prospects, and will also differentiate the company from competition?
Come up with a Great Slogan or Tagline
By this time, you should have already finished choosing a company name since you will need to start focusing on ways to tell everyone what your brand is all about. You will need to come up with a great slogan or tagline to do this; however, if you are on a budget and have difficulties coming up with a great slogan, Squadhelp is a place to visit. Other than hosting your own logo design contests, you can also start your own tagline contest here to receive tons of smart ideas from creatives all over the world.
Avoid Copying the Look of Big Brands / Chains
It can be a little tempting to mimic some of the looks of big brands or chains; however, it is best to come up with your own distinct and unique identity instead. Nowadays, there is a trend for consumers who tend to go for more independent establishments and because of that, a lot of chains are attempting to copy this independent feel or ambiance to, of course, pique the interest and capture this specific market.
Whether online or offline, every business requires marketing strategy. For any business to succeed, every business owner must promote their brand so consumers can learn about the business’ mission and try the products.
Powerful advertising techniques are great ways to entice your customer. Examples of these methods include the online uses of social media and online advertising or even traditional offline methods like using banner mesh or printed vinyl banners. However, in order to ensure each technique’s success, these marketing strategies require a budget on the business’ side.
Here are five simple ways to allocate an online budget for your business along with each method’s individual grand-scheme percentage of importance.
Paid search advertising, also known as pay-per-click (PPC), is an online advertising method that will quickly generate traffic to your website. In a paid search, the search engine through which the customer found the website is paid each time someone visits a website. To take advantage of PPC, be keen when selecting the keywords that appear on your website. Some keywords have little effect. To find advantageous keywords, utilize the keyword planner available from Google AdWords to test which keywords have a larger impact.
Search Engine Optimization, or SEO, should rank in as one of the biggest part of your budget for online advertising. SEO marketing is all about the keyword selection that will attract a great deal of unique visitors to your website. Keywords from your website will appear during a Google search, in turn increasing the number of visitors to your website daily. SEO is a great advertising method that has tremendous results. When you accrue more visitors to your website on a regular basis, you’re likely to develop more customers.
Today, you’re likely to find most of your clients and consumers through social media. Utilizing social media campaigns on platforms such as Facebook, Twitter, the mobile app Instagram and the professional social site LinkedIn will surely boost your traffic. Once you have built up your website with great content, share that content using social media. Share among these social media platforms as much as possible in order to make your brand stick in addition to engaging interested customers in your product.
Even with the latest technologies in marketing, tried-and-true email advertising still exists today as a relevant method of advertising. Smart phone users receive notifications for email receipts from anywhere in the world at anytime of the day, making this marketing method a more direct one than most. Create an email template that will captivate your targeted audience, making them excited to see your company’s name sitting in your inbox. Beware spending too much of your budget on email advertising, though; email alerts remain a tried-and-true method, but experts predict that they could be on their way out the door.
Purchase advertising space on a website that holds a similar user clientele to your own. Do not depend on social media alone to boost your brand. However, since web ad space depends on the other website’s popularity, you should be careful not allocate too much of your spending on this riskier method.
Offline advertising for your business is as important as online advertising. Create a separate budget to spend on offline marketing alone, and follow these methods of allocating your budget:
Add a friendly face and handshake to your business’ name by renting a table at a trade show or other related event. Events in your business’ industry are engaging social campaigns where potential customers can come to discuss your products. There, you’ll answer those questions in person your customers have about existing products. Trade shows make a great setting to introduce a new product or even get critics to provide opinions about your products.
Though expensive, a colorful billboard can attract many new customers to your products and services. Billboards are visible from a great distance and their photo messages stick with consumers more than words. Billboards make a great impact so customers will be likely to remember your billboard when they find they need your product.
You can make a business connection in the most unlikely of places. When that time comes, it’s best to have a business card in your pocket. Business cards are a familiar, trusted method for your clients to be able to locate your contact information with ease.
Promotions and social campaigns assist in brand building. Get your company’s name out in the world by investing in a few promotional items fit with your logo.
No matter what, customers love free products. Give out product samples for them to try so they’ll be able to test and enjoy the product before purchasing. This is a method of marketing mostly used for new products.
Conclusion
When setting up an advertising budget plan, first ensure that you have a business goal. Always bear in mind that advertising is a crucial part of your business, so plan ahead in your budget and strategy. It’s always safe to work with a 12-month advertising strategy and advertising methods on your side. Utilize online marketing strategies, such as social media, but do not neglect classic offline marketing methods such as printed vinyl banners and banner mesh.
Brand promotion has always been one of the most important things when it is about taking the business to a new level. But the most important point to take into consideration is the way that should be used to advertise the brand. The more effective it will be, the higher rate of success you can expect.
If you are also looking for such ways, then try the option of event banners. Over the years, this advertising option has gained a lot of popularity as they have brought success to the ideas. The personalized banners have been found to be one of the most successful forms of outdoor promotions. There are many advantages of using the banners. Here are some of them mentioned below:
All lies in the Presentation
Have you ever noticed how a new brand gets recognition- as if rest of the world has knowledge of this great thing and you need a chance to discover? That feeling comes by design, and you can take an advantage of this with poster printing. For this, you need to create a brand image to promote yourself.
Design to grab an attention
When you begin to promote your brand, without actually launching a special sale or appeal to the economy, you need to turn heads in your direction. This needs that your poster for small business needs to be designed to grab an attention in an appealing manner. Make sure that the poster captivates your audience even in hustle and bustle of high traffic areas. So use compelling imagery and contrasting colors.
A banner always leaves an impact on the people’s mind when it delivers a message. Mostly, through banners, corporates announce the main selling points of any campaign. To make the audience react in a very good positive way, the banner should be included with the right images and design, along with the apt layout and text. When you give the banner to be printed in the professional hands, it is made sure that the banner printing will encourage the intended audience.
However, while making use of a banner as an advertising tool, you should be certain about some of the points. The first thing to keep in mind is the color combination that will be used in it. The colors should be catchy, but they should also go well with the theme of the business. The size of the text in the banner should be readable enough. Also, the font should not be hazy. The message that you intend to deliver to the mass should be direct and simple. It should be like something that makes the readers understand everything at one go.
Before you take any step, make sure you get in touch with the right provider of the banners. There are many providers who will make numbers of promises, but you need to be certain about what precisely you are in need of. So, come up with ideas and let the provider know about them.
