Ideas are bubbling up and you do not know where to start from craziness. There is chaos in your head. And the impact is that your head overflows and that the efficiency of your efforts leaves much to be desired. Recognizable? A much heard problem with entrepreneurs. How do you create focus in your work, create an overview and create clarity?
Getting bogged down in chaos can be pretty crippling. Just when you have a lot of creative ideas and there is plenty to do. The result is that little really gets off the ground. In many cases this is because the structure is lacking and also the connection between the things you do in your company.
Fragile basis
A significant part of the entrepreneurs have actually built their company on quicksand or is working on this. Serious. I will explain to you what I mean. Many entrepreneurs focus primarily on developing ideas, launching new products and services and are in the process of marketing them. Meanwhile the flow of ideas keeps going, new ideas pile up and ultimately there is a lot of ‘unfinished’ on the shelf and the overview is lost. As a result, you no longer know where to start, so that you become paralyzed. And this can lead to frustration again.
It often appears that the basis of your actions and efforts is fragile. And what do I mean by that? I will explain that on the basis of a number of questions. Is it clear to you what the reason is that you do what you do, for whom you work and what your unique way of working is? And to what extent have you anchored this? What is the umbrella signature (or call it the umbrella) of your company? And how did you record this?
Signature
For me, my signature is the indispensable foundation of my company. All my knowledge, expertise and method are interwoven in this. It is the starting point for all my products and services and my earnings model is derived from this.
In my daily work I guide entrepreneurs in developing their own unique signature. The road to success. And why? Because it offers you clarity and overview. That gives you peace of mind so that you can fully focus your attention on what flows and gives you energy. Working with the customers that make you happy and build the growth of your company. Moreover, the connection between what you do is clear. Your signature is the pure starting point of everything you do from your company.
The base
In order to achieve the signature for your company, it is important to have your desire and your WHY clear. Why do you do what you do? What is your underlying motivation? Only when you build your signature from your deepest desire and your WHY will you lay a very valuable foundation for success. And why is knowing your own WHY so important for your signature? Everything in your company revolves around your why. Your customers come to you because they believe in why you do what you do. There are indeed many coaches and trainers, but nobody is exactly as you are. And nobody does exactly what you do for exactly the same reason. Do you have clear what your WHY is?
In order to come to your own signature you will have to figure out and understand a number of things for yourself. In practice I work with a 7 step model that has your WHY and deepest desire as a starting point.