Hello reading nation. Welcome again to blogzynergy.com where you can read and learn more from this blog article. Every day we things are changing so as entrepreneurs we all have to be prepared to change as well. In this article I will talk especially about recruiting via social media. Here we go, let your eyes do the reading while your master brain is recording these useful tips!
Use social media to recruit staff. Do this very strategically. How do you do that?
- Know your target audience – Know who your target audience is. Collect the demographic data, but also crawl into your target’s skin. What does they like or not ? Which medium does this audience use most? And how do they do that?
- Choose the right social media – Do not just use all social media. Choose! Go there where your target group is. Are you looking for young people (under 25) for eg. internships or internships or a first job? Move on Instagram and Snapchat. Are you looking for women in the 30-40 target group for a certain job? Use Facebook and Instagram. Are you looking for higher educated man or women? Use Linkedin.
- Find influencers, even in your own business – Find people who influence your audience. By this I do not necessarily mean a famous vlogger or artist, but the right people in a targeted network. Look for people who come/visit (to) many companies. Share your vacancies with these people by approaching them personally with the question of whether they want to share a vacancy through their social media. Use your own employees as an influencer. Let them share business information on their own social media, such as vacancies. Create ready-to-use posts in the form of image, text and links.
- Copy good ideas in your own style – See what your competitors are doing: follow their strategy, their posts, their resources, their language, their image. Copy what you appeal to and what fits your business or organization. Look at what other industries do: See if you can translate good ideas into your own practice.
- Use images – Indicate your vacancy. Social media = image. Therefore, consider how your vacancy is in images. Show a video or slideshow of the workplace, the workplace, the customers/people with who you come into contact with. In a campaign, use a number of tools like Instagram Stories or Live or Facebook Live during a photogenic event on the workplace and place a call-to-action.
- Think Smart – Campaign Smart – Cast your recruitment approach for each job in a clear and clear strategy. Think about campaigns and a “message schedule” – also called “content calendar.” Depend on a core message and translate it to the different resources available to you. Take advantage of the social media that best fits, including the message on your website, intranet, newsletter, but also on offline events like fairs and networking.
- Measure What Works and Keep Experimenting – Most social media provide analytics tool. This will quickly show you which posts score well and what less. Experiment and see what works. Embroider on successes.
- Stay on the go / Be Visble at all time – Show your organization on social media if you do not have any vacancies. Recruiting is not just about those vacancies, but also about the character and appearance of your organization, who work with you, what you do. Use Social media for continuous branding.
- Social is not just online – The oldest social media is: live networking! Still also interact physically with people. Certainly with a smaller organization – or with a company in an industry that is less known or popular – you still need to have word-of-mouth advertising and a “gun factor”. You still get the best and fastest if you can look people right in the eyes. BOOM !
- Understand that it’s not free – Compared to traditional media, social media are relatively inexpensive and offer high returns. They are effective and perfect to recruit right in the target group. Even though social media and various supportive tools on their own are “free”, they take advantage of time and smart use of promotional opportunities cost money. Ultimately, you need a specialized employee or desk to make good use of it. For optimal use, budget is therefore required.
- Follow the reviews of researches and keep an eye on actual blogs – Different organizations are researching the use of social media. Make sure you follow and keep up to date. Check out the surveys of the Social Media Monitor, or from any other platform etc. On different websites you can read blogs about developments in the social media landscape throughout the year.
Reading Nation. I hope to have given you enough tips to help yourself further and to provide your staff with more information. Feel free to send your comments. It will only screw up the motivation of blogzynergy.com. I stopped at eleven tips but I know you have more, so you can add them in the comments. Thank you in advanced.
