Inject power into your words
Does power make you think of dictators, bullies, and other dominant personalities?
As Sally Hogshead explains in her book How the World Sees You, power lives on a spectrum. Power’s gentle side manifests itself in the parental nudge and in the sports coach who motivates you to train harder.
Powerful writing inspires readers to take action. An effective sales page, for instance, encourages readers to click and buy. Strong social media updates make people click to read more. And authoritative blog posts motivate readers to implement your tips.
How?
Embrace your inner bossiness by using the imperative form and shorter sentences.
For instance, read this paragraph aloud:
Your job as a blogger is not simply to write tutorials that share tips, facts, and advice.
A useful tip that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.
Instead of acting solely like a blogger dishing out your tips, you should become a mentor for your readers, a chief of your village, a leader of your tribe. You should fire up your tribe and jump-start their actions because your readers are waiting for you.
It feels a little flat, right? That’s because the sentences are long and the final sentences use “you should” instead of the imperative.
“Fire up your tribe” instead of “You should fire up your tribe”:
Your job as a blogger is not simply to write tutorials.
Your job is not to share tips and facts and advice.
A useful tip that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.
You’re not simply a blogger. You’re a mentor for your readers, a chief of your village, a leader of your tribe.
Come on. Fire up your tribe. Jump-start their actions.
Your readers are waiting for you.
Does that inspire you more… if so start writing don’t wait for a magic…it’s all about yourself action. Do it Blog it Post it !
