Month: September 2016

How an Ecommerce Website Can Profit Your Business

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Most of the people are now exposed to the booming industry of internet with the advancement of technology utilized by a maximum number of people around the world.

Now the marketing strategies have completely changed with the increased competition in the market and businessman is looking for more options to enhance their business growth and grow revenue more than their competitors. So, choosing the best website development company is the necessity to achieve good result and promote your brand name.

An e-commerce website has given an exposure to all customers to buy products online and has given a great online shop to all businessmen for sailing and generating tangible profits for their business product.

Whether you have a small or a large scale business, your primary approach is making an e-commerce website like eBay, Amazon, flip cart etc. A professional company has that experience of making similar sites with their skills and experience.

Some of the benefits of having an e-commerce website are:-

1. Gaining New Customers

To understand the customer’s requirement, you have to monitor the behavior or interaction with your product. For higher sale revenue, it is needed to pay attention to each customer who comes into your shop and how long does a product take to reach to your customer’s place.

In the fast growing, market business strategies are changing rapidly and you have to analyze whether your customers are updated with these new technologies or not. What type of target audience do you have? What percentages of your customers are shopping online?

All these answers will give you an overview of your business strategies which you have to follow to have the visit of more customers in your shop. For having best e-commerce website for your businesses you have to hire a best web development company which will create a wonderful website for your business and manages your product with affordable price.

If you want to increase the percentage of your sale by 30 percent you need to acquire 30 percent more customers and must try some ideas:

Advertising: It can be of two types paid and unpaid ads i.e. Pay-per-click ads, content ads, keywords, or remarketing ads.

Social Media: Tweet about your offers and discounts on special products and expand your followers in Facebook, Twitter, Instagram etc.

Referral program: To hold your existing customers with you for a long time so, that you have to set up a referral sales program and offer them an incentive to refer your name to their colleagues or known people via email, social media or other means.

Marketing Campaign: To get some social media exposure, you need to put some efforts on renovating your website, changing some market segments that will appeal to different people and looks better than your competitors.

2. Product description

An e-commerce site dispenses its visitors with sheets of data that contain a brief description of characteristics and features of products. The product catalog is there to give all information about the product that you are willing to buy and even the datasheets contain ratings which are given by the past client to that particular product.

Before buying any product customers can go through all the parameters such as size, quality, brand and more details are given. E-commerce gives you the complete experience of window shopping and help in every step needed by the customer.

3. Easy and simple shopping experience

Search engines are used by millions of people every day to search out what they need or require. E-commerce solution is also providing the online solutions to customers who have no time to search for an outside market; online store shares the same experience with their customer so that they don’t miss doing window shopping that too, without putting any physical efforts.

Because of the increasing value of the online market, the online promotion becomes the necessity for promoting business. Most visitors prefer to click only on those links which were shown on the top page of search engine. No one wants to turn the next page, that’s why to get more business e-commerce site should place on the first page. This SEO technique helps your e-commerce website to be placed on top and the visible to a maximum number of customers and gain more revenue.

4. Managing of inventory is easy and maintenance cost is reduced

There is a various cost involved in managing this inventory and management of these inventory will cost your time but gives you the easier and simplest way of managing inventory by your own.

An e-commerce platform provides excellent features and facilities which handle certain responsibility. You can automate your inventory in the system and it reduces your operating cost of the online store.

Choosing an e-commerce platform is not that easy for your business, you might hire the best website developer who determines the success of your business. The traffic which you get through this site will help you in reaching the top of all brands and can easily compete with your competitors in the market. The e-commerce website can be advertised by social media and Google AdWords.

The benefits of e-commerce websites are endless and the way of buying and selling things were now completely changed the shopping method in big countries like India or countries in the Caribbean Region as well. People are more involved in online shopping and big e-commerce sites are providing the best services to their entire client.

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Social Media Marketing Success: THE SECRET

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So, what is social media marketing and should you jump on the bandwagon? In this article, my goal is to separate the hype from the helpful in social media marketing, so you can figure out if your business should dive in and integrate social media into your marketing mix. And if you decide to take the plunge, I will provide you with the secret to social media marketing success.If you follow the latest trends in online marketing, and maybe even if you don’t, you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising social networking sites like Facebook, Twitter and LinkedIn as the answer to all of our marketing prayers.

Social Media Marketing? WHAT IS IT EXACTLY ??

Social media marketing involves leveraging social networking Websites, like LinkedIn, Facebook and Twitter, to share relevant and interesting social media content with your network of fans, followers and connections. Social media marketing campaigns typically focus on creating compelling content that attracts attention and encourages readers to share it with their social networks.

A simple way to understand social media marketing is to think of it as public relations. However, instead of pitching the media, you are pitching your peers. By sharing useful and relevant content with members of your network, your message can achieve a tremendous reach as your network shares your content with members of their networks, who shares it with members of their networks, and so on, and so on and so on.

YOU NEED TO BECOME A CONTENT MARKETER

The secret to success in social media marketing is to stop marketing your products and services. You need to stop thinking you are only in the business of selling products and services. You are also in the business of knowledge. You need to market your specialized knowledge to demonstrate to prospects and customers that you are the expert in your field. In other words, you need to become a content marketer.

Content marketing involves creating and distributing relevant and valuable content to attract, acquire, and engage clearly defined target audiences with the goal of driving action. Content marketing needs to serve as the cornerstone of your social media marketing strategy – creating educational items that are considered interesting, relevant and useful by your prospects and customers. The following social media should serve as your content marketing backbone:

  • Articles: Articles are a fantastic content marketing tool. By creating 499- to 999-word educational articles that demonstrate a best practice, you can showcase your expertise and demonstrate to your customers that you understand their needs.
  • Blog Posts: Blog posts are insightful and timely Web content highlighting important insights, industry news, observations and other useful content. Readers of your blog posts are encouraged to share their comments allowing for a two way dialogue. Your blog should be updated regularly with at least one new post per week or month. Blog posts offer a great opportunity to keep your Website content current and relevant.
  • Presentations: PowerPoint or similar software can be used to create educational presentations that are oriented toward a particular industry challenge, best practice or training topic. These presentations can be 4 to 49 pages in length – whatever it takes to make your point.
  • Whitepapers: Whitepapers are topical, educational reports or guides that are oriented toward a particular industry challenge, opportunity or best practice. Generally, whitepapers are 9 to 16 pages in length and can really help you demonstrate thought leadership on issues that are important to your customers.
  • E-Books: E-Books are like whitepapers on steroids. They generally range from 15 to 60 pages, and present complex information in a compelling and entertaining way.
  • Videos: If a picture is worth a thousand words, a video is worth a million. Use online video to demonstrate a product, illustrate a best practice, allow customers to see your company behind the scenes, etc. Online videos do not have to be professionally produced – a simple Flip camera will work well. The key is to film content your customers will find useful and actionable.
  • Webinars: A Webinar is a seminar that is conducted over the Web that participants can easily view from their office or home – either live or on-demand. Most Webinars include a visual slide presentation, as well as an audio broadcast that is accessed either over the computer or phone. Generally, Webinars are 30 to 100 minutes in length and can include an interactive portion to respond to attendee questions.
  • Podcasts: Podcasts are audio content that people can listen to on your Website or download and listen to on their MP3 devices, like iPods. Podcasts are easy to produce and provide an opportunity for you to speak directly to your audiences and share your knowledge.

Your Website should serve as the hub of your content marketing efforts. Create great content in a variety of social media formats and continually publish them on your Website. Then use your networks on LinkedIn, Twitter and Facebook to spread the word.

 

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