Sometimes it is very difficult how to start your call to action. Here are some simple sentences to help you out from this problem a lot of bloggers are facing every day.
1. Use Power Words
Great calls to action are emotional. They don’t waste valuable space with words like, “just.” They use words like “dream” or “million.” How about “Be the first” or “Find Your Million Dollar Idea Today.” All of these provoke some kind of emotion. Looking for some awesome power words? Just ask Google to assist you quickly.
2. Put Your CTA in the Right Place
Just like in real estate environment, the 3 most important words in digital marketing are location, location, location. Tons of research exists to tell you how people read a web page—and some of that research is actually useful. You might think that your call to action should be at the bottom of your page after all of your finely crafted sales copy but some people don’t want to read all the fluff. Some people will simply want to check out the offer without reading. Others may be ready to buy after one paragraph while others may completely miss the call to action if it’s only at the bottom of the page. That’s why a few CTAs in various locations on the page may work best. Try them in different places and start with these guidelines:
- RED, Green and Orange buttons tend to convert the best.
- Use first-person language. “Get My Free Report” instead of “Get Your Free Report.”
- One of your calls to action should be above the fold so visitors don’t have to scroll to find it.
- One action is enough. Tell your customer what you want them to do. Don’t use the CTA to present choices. You could give them a few choices at checkout, instead.
3. Keep It Short.
Having the gift of gab may make you a top-notch salesperson in face to face conversations but online, it’s all about getting to the point. The fewer words in your call to action, the better, in most cases. Take this 3 points in good consideration:
1 – Let XYZ company tell you how much it will cost to remodel your kitchen
2 – Call today for a free estimate!
3 – Let us make a person to person appointment !
Which of these two calls to action are most likely to get a response? The first call to action isn’t actually a call to action, and it is long and wordy. Plus it focuses on letting the XYZ company do something and that it’s something that will cost money. The second variation is short, to the point, tells the consumer to place a call, and focuses on the free estimate, not the cost of the work.
4. Test The Thing More Then Once
There’s a lot of science behind the call to action but the science is only a starting point. All the statistics and best practices may not work with your audience so test everything. Try a few different text ideas, button colors, button shapes, locations, web page designs. Test each of these individually. It’s going to take a while to test everything but once you find the winning combination you’re going to see some fantastic results. Even the best marketers in the business test various combinations. If they can’t get it right the first time, either can you. Now get to work and write a Call To Action that will get people flocking to your business!
You are free to share more ideas in the comments………..Let it flow rich and big.
