Virtual conferences, video search and accessibility: I inform you of the video trends that you can expect in 2020!
1. Mobile first
An eMarket study shows that almost 80 percent of videos are viewed on phones. So on small, vertical screens. In 2020 we will see even more dedicated vertical and square content, videos that have been created entirely for the vertical viewing experience.
2. Video in education
E-learning, micro learning, training via Instagram Stories etc, via daily e-mails, or via a private LinkedIn group: online learning is completely up and running. And of course video cannot be missing. From tutorials to bake an egg to internal training for staff, video in e-learning and micro-learning is booming .
3. Search in videos
You probably search for videos regularly, but do you ever search in a video? And I do not mean scrolling forward, but focused search by typing. Imagine watching an interesting video about ukulele, but you have a specific practical question: how to tune your ukulele. Simply type in your search term and you will be referred to the exact moment in the video you are looking for. This search technology is limited available on YouTube (via plug-ins), and we will see more as speech recognition technology develops better and better.
4. 1: 1 video
I predicted this as a trend for 2019, and I think we can expect even more personal, one-to-one videos in 2020. These are business videos that are made specifically for 1 person. Think of simple authentic videos that are filmed with the smartphone, for example from doctor to patient, or from seller to customer. Tools such as HubSpot are already responding to this.
5. Accessible video
Making video accessible is not so much one of the video trends, but something that many companies will hopefully deal with in 2020. Think of subtitling and translation: things that I think will get sharper laws and regulations. And that is no more than logical. Your video message must be understandable to anyone who wants to see and hear it.
6. Virtual conferences and presentations
A trend that I personally look forward to: virtual conferences. Wistia was one of the first to organize a virtual conference ( CouchCon ), with presentations from 13 speakers, attracting a large international audience. I am curious what 2020 has in store in this area.
7. VR
One in 10 marketers uses virtual reality, and I assume that this will only increase in 2020. With VR it is possible to walk through a designed building, see shoes on your feet that you have not yet bought, prepare a complex operation, or practice a presentation in front of a large room. I am very curious what we will see in 2020!
What are your predictions in the field of video marketing for 2020? I am very curious about your ideas about the video trends, leave a comment.
With the arrival of new individuals, organizations can view existing processes and routines differently. This creates space for the organization to adapt to changes.
Continuous improvement as a routine
Employees are increasingly asking employers to renew their work. They are becoming more assertive and also opting for alternatives if they don’t like it. Moreover, more and more organizations are seeing that not all old ways of working still serve them. As a result, organizations face the challenge of operating more efficiently and flexibly. With the arrival of new technologies, services and products, it is also possible and better needed to improve. Motivated employees who actively evaluate and improve their work processes increase the competitiveness of the organization. The condition here is that continuous improvement becomes routine in the workplace.
Constant change
To be able to keep innovating constantly, the right culture and infrastructure in an organization is required. The management of employees by management is changing. Employees are given more room to excel themselves and teams are put together more to innovate together. It’s about the right balance in this. The framework must therefore be very clear. Both the output that is requested from employees, the people who can participate in innovation, and the time that is available for it. This requires a rigorous break with routines.
To break through routine, it is important to look with the employees at how we approach work and where improvements can be made. Activity Based Working has proven to be a very effective tool for this. Some examples are;
1. Increase the control space
Work, where, when and how you want. For this it is important that the employee has the same things at home as at the office. There is a need to digitize . A clear framework about what is allowed for the individual in collaboration with his colleagues and clarity about his / her output. This not only helps to break through routines, but also to greatly increase employee productivity and well-being.
2. Improve the office
How important is the office space with permanent workplaces in 2019? Does there still have to be an office or does that serve as focus space? Is there a large room where everyone sits together or are there many separate rooms where you can call or hold meetings via video ? It is important for employers to see whether or not they should invest in the office building in the future or in other options. By talking to employees about their routines and discovering together what the new way of working looks like, you gain new insights. Based on those insights, you can create a fantastic functional office building where people feel more at home, more satisfied and proud of their employer.
3. The performance of employees
Performance interviews are often held in a separate room, in a static position. The employee sits opposite the employer, just as with the application at the start. This immediately creates a certain atmosphere. This has an effect on the course of the conversation. If employees get more daily control and there is more room for feedback. Then functioning is no longer a heavy subject. It’s a conversation that everyone knows what’s coming. That is why it is best to also conduct this in a transparent room or in the open air. The space, but especially the openness, make a substantial difference.
Giving employees space and, where necessary, guiding them makes them feel heard and connected to the organization. Breaking routines, giving space to people and having an open work culture are only benefits for many organizations. And Activity Based Working is a perfect tool to take a big step in that. The success of every organization is hidden in the daily routine. So don’t get stuck in old habits.
STOP EATING ONLY CHAMPION CHOWMEIN ONLY. TRY NEW THINGS STEADY STEADY.
There are quite a few skills involved in running a self-managing secretariat.I am not a super expert in self-management, but let me explain which skills you need or need to develop. I will also explain how you can become a sparring partner for your manager.
What are the skills you need for self-management?
“It is very important that you can communicate well. Speak out where your need is instead of complaining about what is not going well. Treat each other with respect and be open to each other’s opinions. If you want something from someone else, it is necessary to seek and discuss the common interest. Think of things like: more satisfied customers or profile yourself as a top team of secretaries.
In addition, it is important that you can work well together, distribute the work well and continue to think in terms of team interests. A condition for good cooperation is self-leadership (see below). Working together is only possible if you yourself function well and feel good about yourself. You also need to know what you want to achieve yourself and how you can reconcile that with the team interest. ”
How do you keep the balance between reacting proactively and proactively, thus preventing ad-hoc requests versus problems?
“By understanding that you cannot influence everything in life, but that you do have influence. You are the one who determines how you deal with certain situations, always! You can be disappointed that something happens, you can accept that it is, but you can also try to implement changes. And fight for that. That means that sometimes you have to accept that you cannot change things.
But even then you do have the option to determine how you deal with it. It is often quite confronting to hear, but you really do not have to see yourself as a victim. Sometimes you just have to think: I have tried everything, but it has not been possible to change it, so then I have to accept that it is. But I do know what my need for the future is, so I have to say that more. “
If you continue to receive many ad hoc requests. How do you manage self-management?
“Well, those ad hoc requests belong to the profession. Some secretaries go under, especially if you therefore have no room for other things. I know one thing for sure: requests that come in ad hoc always keep returning to your work.
Therefore divide your day into three parts. You do routine work at a time when your energy level is low, because you will succeed. The afternoon is suitable for this. The moment you are very sharp, you do the work that you have planned: the larger jobs and projects that require strategic thinking, the future plans of the team.
You often do these things in the morning, but beware, plan the time for this yourself in your agenda! As a secretary you often receive last-minute requests, so the more space you seem to have, the greater the chance that you will be snowed under by all kinds of tasks that have or seem to have priority.
You keep the third part of the day free in your diary for ad hock loops. Try to keep that to a minimum and let your environment know what they can do, so that you can help them as quickly and effectively as possible. If you get something on your plate last minute, then express your need for the future, but accept for now that it is no different. ”
When do you take responsibility yourself and when do you place this with colleagues or your supervisor?
“Always look first at what something costs and what it yields. Management assistants are sometimes inclined to take on a lot of responsibilities and to work themselves upside down. Others are very good at shedding everything and evading their responsibility. And yet you hear them complaining about things that you or colleagues would do wrong. The balance between giving and taking responsibility is different for everyone. My tip is to look at what you want and how you can ensure that you manage that. ”
How do you develop into a sparring partner for your manager?
“Think about what you want, think about what your supervisor wants and see where the overlap is. What is your common interest? What is the significance of the organization at a deeper level? And what is your contribution to the output of the organization? Discuss how you can implement this.
Content is often not that important. So as a secretary you don’t have to know about major infrastructure projects, complicated financial products or the latest operating equipment. A manager often does not know very much about the content either. You just have to understand what needs to be done to achieve the goal of the organization and how that can be planned. At that moment you can participate at the strategic level. “
So you don’t have to know anything about the content?
“Of course it works better if you know something about the content, so you know what it takes, but you don’t have to know all the details. I recently heard from a municipal secretary that she also read all the policy documents to be informed about the content. She said, “I know I never reach that level, but I really like to be aware of the broad lines of my manager’s field, so that we speak at least in the same language.” You do not have to fully master the content; as long as you understand what it means for you, the manager or the organization. That way you make the difference as a secretary and, of course, as a team together. ”
Three essential points for achieving self-leadership
Know yourself and stay close to yourself.
Know your client; read in and know which field your client is on.
Make a plan. Do not think: this is interesting, I will do something with it in the future, but draw up a concrete plan to achieve that goal.
What will you do and what will you do in two weeks? Write it down, discuss it with your environment and make sure you get moving. Every long journey starts with a first step. That first step can and may be small, but it is very important to actually take it. For example, have you had the intention to follow a course for years, but has it never happened? That is probably because you have not taken the first step; identify which courses there are. The moment you take the first step, the next step also becomes easier.
Your employees have certain technological expectations that you will have to meet. If you give them the right resources, you ensure more productivity, better cooperation between team members and better communication with customers.
If you don’t do that, you have a chance of employees losing the pleasure of their work. This does not improve contact with your customers. And if the customer experience lags behind, there is always a competitor who wants to take over the customer from you.
What does digitizing look like to you?
You need to find out in which areas you need digitization to align your business with your business strategy. Including objectives such as business growth, cost savings, process improvements and specific project objectives. How do you do that?
If you take the right steps on the road to digitization, the agility and productivity of your employees will increase and they will work better together. Why? Simply because it becomes more fun to work at your company. To begin with, ask yourself three questions: what are your business objectives, which processes are you currently using and with which technology can you bring the two in harmony? In this article we explain in three steps how you can make digitization a success.
1. Take a closer look at your document management
To get from point A to point B, you first have to know what point A looks like exactly. You will find out by first taking a close look at how documents are handled within your company. How is printed? And what does the document management look like? Will you die in the paper? Are there overcrowded filing cabinets throughout the organization? On the basis of these types of questions you will discover which model of digital maturity your company falls into. In this way you better understand how far you are in the digitization process and what course you want to take. Perhaps one of the following three scenarios applies to your situation:
Lots of paper: to continue the core business, a lot is done by hand and on paper, with some use of digital data management.
Digital : digital technologies and data are used to stimulate emerging business and your people get insights where they can do something.
Completely digital: to obtain new business, you organize your activities, processes, etc. in such a way that you can optimally utilize the benefits of digital technologies.
In terms of digital maturity, no company fits exactly within one of these three frameworks. Some have yet to start scanning their paper documents. They still do everything by hand and on paper. Others have already digitized certain processes and are on their way.
Map your document processes
You will therefore determine how ‘mature’ your company is in terms of digitization by mapping your current document management processes. It is important to keep your business objectives aside and to draw up recommendations for next steps. You could actually see all these activities as one step. If you look at the current state of printing and document processing, future business goals also suddenly become much clearer. You can consider engaging a consulting team with a lot of experience in the field of digitization. These people can help you view the existing situation objectively. But whether you involve a consultant or not: by starting to think differently about technology, you will gradually make better decisions.
Digitization experts understand that companies have little use of technology if it does not effectively support their strategic activities and innovation is not forthcoming. By starting to think differently about technology, you will better understand what technology is worth for achieving better business results. But before you come to that, you first have to know which route data is still covered by your entire organization.
Look at your current printing infrastructure
Also check to what extent the current printing infrastructure consumes the time of your IT staff. Companies often do not use their printing technology in such a way that the processes actually run more efficiently and IT people can deal with more relevant issues. Maybe it makes much more sense to trade in your print server for the cloud. This gives your employees more time for activities that contribute to your business strategy. If your print infrastructure is already partially or completely in the cloud and you scan your documents directly to the cloud, you already have a higher maturity level than a company that processes all the print work locally. This is a step in the right direction. Once you have a good idea of your current document management processes, you can explore the possibilities of further digitization.
2. Make your processes more efficient with digital data
According to research agency IDC, “87% of directors claim that digitization is a priority. But we often see that they don’t understand the ‘why’. In short, they see digitization only as a collection of technologies and solutions, not as a means to work towards their business goals. The belief that you have to look for technology ‘because you have to’ doesn’t help you find the right technology for your company. Before you start looking for the right technology, you must ask yourself the following:
How can we make better use of data to ensure that our technology works better and that our employees can act faster?
Which manual processes can we automate, so that our people have more time for activities that contribute to the business strategy?
How do we get a digital workplace on the ground that makes our employees more analytical, flexible, innovative and creative?
Based on the answers to these questions, a future image of user-friendly document processes is formed throughout your organization. With that in mind you will determine how you would ideally digitize your data in a way that benefits user processes from start to finish. Below we will take a closer look at the above questions:
Question 1: Determine whether your company is sufficiently capable of continuing and maintaining the core business. These days we need to be able to exchange ideas and information at lightning speed, but the traditional office is not designed for that. From the answer to the first question you can see at which points fast action matters most for your business. This way you can find out which information processes could use a little more efficiency.
Question 2:Discover how you can promote emerging business. For this, employees on location and at a distance must be given the opportunity to act more flexibly and have time for activities that contribute to your business strategy. You give them that freedom by automating manual processes. Once you have identified which processes need to be automated, you can start looking at collaboration tools that allow your employees to exchange ideas more freely with each other and with your customers.
Question 3: Ultimately, you must determine how you want to create new business in the future. You do this by giving your employees the digital support they need to exchange ideas with each other and work in a more innovative way. With all of today’s workplace solutions you can leave productivity largely to technology and your employees can engage in innovation. This is a future-oriented approach: thanks to digitization , your team can work better on your business objectives.
You can also see digitization as follows: it is a step that allows you to switch from slow, inefficient printing processes to optimized workflows. Once you have determined how you can best store digital data and share it with your employees and customers, you plan how you can optimize this data through user processes. In other words: you are going to plan how to get your team to work optimally.
3. Use digitization to let your team perform optimally
In step 2 you investigated how your employees can use data in a more efficient way. In step 3 you will look at how you can optimally organize all processes throughout your organization. With that you can:
Give internal and external employees the time and resources to collaborate more easily and effectively.
Let your employees work better and more productively with handy technology that ensures streamlined workflows.
Measuring data and making information more transparent for employees, so that they can make informed decisions.
Choose the right technology
Exactly how you look at this step is important. It is not so much about using the technology itself. You want to influence the behavior of your employees by improving processes using the right technologies.
Limit the number of manual operations and make your data processes more efficient. Then you make the difference between technology at home and at work smaller – and you deal with the frustrations among your employees. It is important that you focus on the ‘how’ of the workflows: how exactly must those processes change in order to achieve optimum results? The answer to that question leads you to the specific technologies that match the unique work styles of your people.
Stay ahead of the competition
Have you done little to nothing about digitization? Then remember that today’s economy relies heavily on technology. And also remember that you can only keep up with the competition if you provide your employees with the right tech. Urgent action must therefore be taken. The sooner you start digitizing, the better you can stay ahead of the competition.
DIGITIZATION is not anymore a far from my bed show.
1. Your business is not what you say it is, your business is what Google says it is.
If people Google your company, what do they think?
If ideal customers search in Google for the services / products that you sell, they will find your company
2. Everything shifts to video.
3. Google owns YouTube.
Already guessed on which platform I want you to publish like crazy?
Exact, YouTube.
For each company, what they have to do on that platform differs.
But every company must be present there.
The one must vlog.
The other must post instructional videos.
And yet another must report all major symposia and events from the industry.
But from a sole trader to a multinational: make sure you take this 'wave'.
The .com rise was a wave.
Whoever got in at the time could do everything wrong and still get rich.
The Crypto market was a wave.
Those who entered at the beginning were a millionaire a few years later.
Mobile apps was a wave.
Google and Facebook advertising was a wave (warm leads for 10 cents, can you still remember?)
YouTube is a wave.
And we are still in the middle of the wave.
You are not late.
And just like with Google and Facebook ads, there are (especially large) companies that shout:
No that does not work for our target group.
In the meantime, companies such as:
Lego (product for kids)
BMW (cars)
Google (software)
Nike (clothing)
Red Bull (Energy drink)
Chanel (makeup)
Millions in their YouTube channel.
While there are also thousands of examples of singles that reach millions of people through their YouTube channel.
So say it.
Are you the exception?
I do not think so.
That is why I am planning now to invest a lot more in YouTube.
Better productions for you.
More questions answered.
- Personal leadership
- Power build-up
- Lifestyle
- Organization Leadership
- Business financial mastery
- Growth strategy
Name them down, move on with the wave...
For now: think about what I wrote in this email.
What can you do to grab this YouTube wave?
And to reap the benefits of that by the end of 2020?
An abundance of
information gathered during the Environmental Impact Assessment (EIA)
study for ExxonMobil’s third proposed seaward improvement in Guyana
could help support the South American nation’s notoriety for being a
prime bird watching hot spot in the Caribbean. Guyana is a
neighbouring country of Suriname, both based on the South American
continent.
In a special
Environmental Impact Assessment the revelation of new bitd species in
Guyana are recorded. What makes it more interesting is the fact that
the discoveries of new bitd species were done in the span of two
years spreaded over 117 destinations in different Regions. In the EIA
it is indicated that 230 types of winged animals were recorded. This
brings out that it is an expansion of 22 more species of what was
recently known.
As per the Assessment, “Seaside destinations represented 212 species and island locales represented 140 species, with 121 species found at both beach front and island locales. It kept on pointing out that a considerable lot of the species recorded in the Coastal zone during the investigation were recently reported here.
Some nice bird in Guyana.
Mitra Ramkumar, the
President of The Tourism and Hospitality Association of Guyana
(THAG), says that this data can be utilized to additionally support
the nation’s notoriety for being a top bird watching destination for
the world.
Ramkumar said bird
watching is a significant fascination in the ecotourism business and
has been assuming a key job in carrying guests to the nation.
“Bird watching
is one of the attractions, that is the thing that draw in individuals
to come to Guyana. Along these lines, as far as new species included,
when somebody chooses where they will go for birding—and they
accomplish something very similar for fish—they will verify what
are the ones that they see as of now and afterward they take a gander
at the other birding list and in the event that they see that there’s
a bird that they never observed, at that point they will go to your
goal to see that flying creature,” the THAG President clarified.
Guyana as of late got the Latin American Travel Association’s (LATA’s) “Best in Sustainable Tourism” grant. The nation received this recognition during LATA’s “Experience Latin America” held in the UK.
