What do you think could be the reason behind overnight successes of so many brands these days that have come up out of nowhere? May be they had that one genius idea no one could consider or perhaps they have been started by big billionaires with both the money and contacts to generate something one could only dream of!
However when we actually went ahead and studied the cases, we found out that the answer generally to both the reasons was no. So what these businesses actually did? Perhaps they adapted themselves for the time and technology as well as the changing people with the changing time & technology. Instead of wasting their budget in broadcasting their marketing message to the audiences in general they have shifted it from conventional to the contemporary style of marketing complementing the choice of the people and targeting their marketing message to the right segment of audience. Instead of the old school marketing that required a hefty budget they have turned toward online where in you can build awareness for your business in minimal or no cost.
So, for your help we have piled up some simple ways you can build awareness in limited budget through online marketing. Let’s have a look to them one by one:
Blog
Blog happens to be one of the best ways through which you can generate awareness about your business. Through blog you can easily pass on your marketing message to your target audience while educating them with industry issues or issues perhaps they are going through. Blog is a way you do your work while people out there get a lot of value out of it and not just your marketing message.
Email Marketing
The best part is you own the permission from the recipients to send them emails as they have given their information while signing up on your landing page to receive updates from you. Based on the stage of the consumer in the sales cycle and their behavioral pattern you can send them more personalized emails, specifically meant for them.
Newsletters
This one is very helpful in case you already have a considerable amount of traffic coming to your blog. You make it easier for your readers to get the new & fresh content in their email inboxes and in turn it drives more & more traffic to your website driving more & more conversions.
Social Profiles
This one needs no references for sure! I don’t think I need to stress more on why you need an active social profile. The world is spending time on social media outlets for various purposes, for entertainment & chilling out, to keep them updated of the world and for lot more other reasons. Go ahead and identify the social media outlets your target audiences are spending their maximum time and try driving traffic from there through well-timed delivery of well crafted high quality engaging content.
Videos
Believe it or not but videos are a great was to build awareness about your business among your target audiences. Recently we shared a case study of ‘How Gillete reached 24 million users with 22,000 subscribers through YouTube videos. Videos are quite engaging if created the right way. You still have to put some effort in reading something but gaining knowledge through watching videos is as simple as it could be. So, getting qualified traffic through videos is an easy way and while you are putting across your message people are getting a lot of value out of your videos. And the idea is you create it once and it’s helpful all the way down the line.
Article Submission
Again like blog, sharing articles is an awesome way to build awareness about your business and drive potential traffic to your website. It’s a nice practice to submit articles to various article sharing sites related to your business. All you need is to deliver high quality immaculate and relevant content that can help people with what they are looking for. This could be done through keywords strategy.
Press Releases
When you share the press releases about your company you have the option to include the link to your site. So, this is how through interesting press releases you can drive traffic to your website.
Local Directory Listings
This one is an easy and straight forward way of driving traffic to your website. So, you should always submit your local listing and include your company website on various search engines local directory such as Google, Yahoo and Bing.
Internet Advertising
Internet advertising is a vast term that includes nearly all types of advertising that happen over the internet such as social media advertising, search engine advertising, mobile advertising, display advertising and so on. Through it you can deliver your promotional messages to the consumers over the internet based on keywords and relevancy.
Blogs, Forums & Community Participation
This is again a nice way where you share some awesome content by participating in various communities, blogs and forums giving links to your website and drive traffic to it. Don’t think by adding a link to your content you are spamming. Always keep in mind the better your content the more people will like to know about you and so adding a link adds value to your content.
Pay per clicks
Pay per Click (PPC) marketing is of course an incredible tool to build awareness about your business if you are willing to invest. It helps you drive good traffic to your site leading to sales if set up well.
White papers
By helping its readers in understanding an issue, solving a problem, or making a decision, whitepapers gives a lot of value to the readers through the content it contains and happen to be a great way to build brand awareness among your target audience.
So!
And a BONUS one is make use of DIE HARD GUERILLA MARKETING