sales funnel | BlogZynergy

Sales funnel is the pathway that captures sales prospects and moves them from awareness of your product to interest, desire and ultimately the sale. Here’s the way to create a sales funnel for your company.

One of the most important things to do as a business owner, and sadly one of the things that many small business owners neglect, is to create a sales funnel.If you’re not familiar with that term, a sales funnel is your plan for leading prospects from the “I don’t know you” stage to the “let’s do business” stage. It doesn’t just happen. You have to figure out how to identify prospects, qualify them, and then lead them to the sale.

Think about how a funnel is shaped. It’s wide on one end and narrow on the other. The wide end “catches” the liquid you pour into it and then gravity pulls that liquid through the narrow end, leaving behind the residue of unqualified particles. That’s a crude analogy, but it does help us understand the sales process a little more clearly.

How to Identify FRESH Prospects

The first step in the sales process is identifying prospects. The goal is to drive interested parties into the wide end of your sales funnel so that you can qualify them as good prospects or identify them as “unwanted residue.”

First, begin by defining your ideal customer. It helps if you draw a sketch.

Create a questionnaire for yourself that identifies the problems your ideal customer has. For instance, if you run a flower shop, you may have a questionnaire that looks something like this:

Do they know someone who is getting married?
Did someone they know recently pass away?
Are they romantically involved with anyone at this time?
Are they allergic to certain types of flowers?

You’ll have to come up with your own list of qualifying questions. You’re not going to share this questionnaire with anyone; it’s merely for your planning benefit. The goal here is to to find out your perfect clients needs and wild desires. Few people buy flowers for weddings/birthdays, so you may want to identify people who are getting married or know someone who is getting married, or people who will celebrate their birthday(s).

The NETWORKING MARKETING industry continues to grow and there are always plenty of new and existing opportunities for people to start their own business. This can range from those who want an extra stream of income to serious business builders who aim to create financial freedom for themselves.

The first step is to find the right opportunity and many people assume that if they do this, success will naturally follow. However, if you want to succeed you need a strategy for effective network marketing LEAD GENERATION so that you start to make sales and recruit new team members.

The way that you can generate leads can be achieved through both offline and online methods. The traditional offline ways of attracting NEW PEOPLE to your business can still work if you do them in the right way. The more times that you discuss what you do with people, the more likely it is that someone will show an interest. The aim is to attract prospects to you who either wish to use your products and services or those that are interested in building their own business. It is also important to network at business events and with those already involved in your market sector.

The growth of the internet and SOCIAL MEDIA has created new ways to expand your network marketing lead generation efforts. It is usual now for you to have your own personal website provided for you by your company so that you can easily refer people to both the products and the opportunity. This also means that customers and potential new team members can make purchases or sign up for the business online. However, you need to find ways to take people to your website and to capture leads for future prospecting and this is where various INTERNET MARKETING techniques can help.

The most successful online businesses use the power of email marketing to grow quickly and you can do the same in your MLM business. The aim is to capture the email addresses of people who will want to know more about what you do. This is usually achieved by using an autoresponder service and setting up a LEAD CAPTURE PAGE. This page can include an offer of a free report that requires a prospect to opt in to your email list and you can follow these up with future emails. If you build a growing subscriber list, you will never be short of future customers and team members.

In terms of both your company website and any lead capture pages, you will want to find ways to drive traffic to these. The growth of social media has meant that you now have plenty of platforms such as FACEBOOK and Twitter to promote what you do. There is of course a right way to do this and by engaging with people in the correct way you can raise their interest sufficiently so that they visit your website or opt in to your email list. The big advantage of social media is that people make recommendations to their own friends so you can quickly experience EXPONENTIAL GROWTH.

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Tag: sales funnel

Designing your sales funnel is not difficult