How To Manage and Control Strategic Change (Tichy) in 2021

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This article explains Noel M. Tichy ‘s concept of managing strategic change in a practical way. After reading you’ll understand the fundamentals of this powerful change management tool .

Managing Strategic Change: Technical, Political, and Cultural Dynamics -  Noel M. Tichy - Google Books

What is Strategic Change Management

Strategic change involves critical implementations for companies trying to improve their competitiveness in the marketplace. It can be viewed as long-term projection decisions that are critically evaluated. Therefore, strategic change is about carefully examining various internal and external factors to make the right decisions.

Managing strategic change takes place during the implementation of the change. Noel M. Tichy , an American management consultant, educator and author of many books and wrote “Managing Strategic Change.” In this book, Tichy refers to managing strategic change through implementation of the TPC model. TPC stands for technical, political and cultural dynamics.

Tichy, the founder of the TPC model, argues that companies need to analyze the dynamics mentioned above if organizations want to manage strategic change. As a result of the evaluation of the technical, political and cultural dynamics of an organization, there is a good chance that companies will be able to answer strategic change-related questions, such as questions related to the industry in which the company operates and the values of employees.

Managing strategic change generally focuses on identifying organizational problems and challenges and identifying how they can be impacted so that the business benefits in the future. The dynamics identified by Tichy are interrelated, which are explained in more detail in the next section.

TPC Model of Managing Strategic Change

As explained earlier, managing strategic change can become successful through the integration of technical, political and cultural dynamics.

Technical dynamics
This dynamic of managing strategic change focuses on organizational structure and product portfolio issues. For example, increased global competition has made it easier for companies to learn and copy innovations. The result of global learning is that the demand for qualitative and competitively priced products is increasing. Companies that fail to keep up with industry developments need to recognize the need to change.

In addition to only product-related aspects, the technical dynamics of managing strategic change also focus on different organizational strategies. For example, after an internal evaluation of profitability, a company can determine that it focuses on a specific target group is not profitable. It can serve as an indicator to change the company’s strategic direction.

Political dynamics

The political dynamics of managing strategic change is an essential factor to evaluate. From a business perspective, this means applying resources to influence current and future political decisions. In addition, the political element is important because it often deals with pressures related to macro perspective problems.

Cultural dynamics
The cultural factor of managing strategic change generally focuses on norms and values that have not yet been discussed internally in the organization. Another view of cultural dynamics is to see the factor as external pressure for change due to different or changing values and beliefs of society. This external pressure to change may be related, for example, to equal employment opportunities that typically lead to a more diverse workforce.

Although the technical, political and cultural dynamics are factors that must be evaluated separately, the dynamics can influence each other according to Tichy. From a business perspective, companies should assess which element of the TPC model visualizes the most important development. The dynamics with the most development can be a trigger for change. However, this is easier said than done because all dynamics also bring a lot of uncertainty when it comes to how a factor might develop over time.

Companies must constantly evaluate and re-evaluate technical, political and cultural dynamics, as they represent the context from which the organization could change course and prioritize work.
Taken together, the dynamics represent problems that will come and go. Solving these problems may not be realistic, but companies are constantly dealing with these dynamics.
Managing strategic change
To manage strategic change, it is first essential to understand an organizational structure. Tichy refers to an organization as an organization made up of social objects.

The social objects are the employees of an organization who interact and do the following: the employees integrate different technical, political and cultural approaches, the employees focus on useful challenging questions, and help the employees implement change. The employees are therefore interconnected and play a vital role in managing strategic change as the workforce enables the flow of goods and services and shares knowledge with each other.

Using the TPC model can be useful for identifying the need for change, but it is also useful for managing strategic change. The TPC model can be used in conjunction with a network model, a model. Tichy’s network model comprises the subsequent elements: input, mission and vision, tasks, formal network, organizational processes, informal networks and output. They are all briefly explained below.

Understanding the history of the organization is essential to managing strategic change. Therefore, the input focuses on how the business has developed over time. It refers to any input from the company that has contributed to a company’s reputation. It is essential because a company’s history largely determines the company’s future course.

Mission and vision
Managing strategic change can only be successful if the company manages to communicate business messages consistently. Since the mission and vision of an organization is often the reason a company is founded, strategic decisions related to change must integrate the organisation’s raison d’être into the decisions. Companies also have to decide which resources can be allocated and to what extent they will be allocated.

Tasks refer to all concrete activities that must be performed to achieve the organizational goals. It also addresses how the activities should be carried out, and thus the technologies needed to successfully achieve organizational goals. Identifying concrete tasks and required technologies provides a degree of certainty for the employees. Moreover, it contributes to a smooth flow of operational processes.

Formal network
Managing strategic change involves formal understanding of the tasks to be performed by each function. It allows for formal differentiation at different levels of the organization. For example, differentiation can be based on function, geography and production.
Organizational processes

Managing strategic change can become successful with the implementation of different processes. These methods can be related to communication, management and even employee benefits. An important element of organizational processes is communication with internal supporters.
Informal networks

Informal networks refer to the interactivity between company employees. Employees share experiences and learn about the company’s mission and strategies. These interactions are necessary for the successful management of strategic change.


The term output refers to the various goals that companies have. These goals all have different functions and can affect the extent to which other goals are achieved.

A final word on managing strategic change
Managing strategic change is claimed to technical, political and cultural dynamics. These represent the primary systems and must be fully understood to understand the basic idea of an organization and the basic idea of strategic change. Since the technical dynamics can be easily explored thanks to the availability of data, the political element focuses on the level of power of organizations and the cultural element changes through the development of new norms, values and attitudes.

All dynamics require continuous evaluation to manage strategic change.
According to Tichy, the organization should be seen as a system in which the aforementioned elements function as one. Overall, identifying the need for change and managing strategic change becomes easier because of the increased power of the force behind the change.

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Networking is very important in every kind of work. Making and maintaining contacts provide lines where you need them when you least expect them.

By networking you ensure business relationships within and outside your organization. You open any doors to the future. Maybe you have been in conversation with someone from a very nice company and you now have the chance to ask if they still need someone there. If you already know someone from that company, you are one step ahead of other applicants. Of course it is important that this person knows your good qualities. We will list other points that are important below.

Tip 1: Stay authentic

You are authentic if you pursue your own goals, without ignoring the other. Important tips: ask what someone really thinks or feels, be selective in naming your annoyances, stay honest about important things (and sometimes less honest about less important things) and stay true to your values.

Tip 2: Network from your heart

Dare to show who you are and dare to make real contact with the other. Positive effect: you will notice that your environment will react from that connection: better communication, more motivation and more job satisfaction are a consequence. As a management assistant you can be an optimal connecting link between people.

You will experience that with the people you have more connection with, things will run more efficiently. After all, you can do business purely because it is imposed or more because you want to do it for the other. You grant it to the other and it is awarded to you.

Tip 3: Who does well, meets well

Determine what unique qualities, ambition and passions you have in you and use them for the other. If you do that with surrender, you will get a lot of satisfaction out of it yourself and you will receive it back later. Who does well, meets well.

Tip 4: Make yourself visible

Three in four jobs are filled from the network of employees and other contacts. Meanwhile, 90% of HR advisers, recruiters, recruitment & selection and secondment agencies are looking for the right person for a vacancy via LinkedIn. Recruiting via LinkedIn saves time and money: no vacancy costs and the vacancy is filled quickly due to short lines and reliable sources. Very EFFECTIVE !

With a well-structured and insightful LinkedIn profile you are found and you contribute to the transparency of the labor market. In combination with the tools that LinkedIn offers to find the right position and the person within your network who can help you with that, the profile is an effective and efficient means of achieving your goal if you do not survive a reorganization: off-work -to work.

Tip 5: Respond to your conversation partner

The easier you recognize the communication styles of a conversation partner, the better you can respond to them.

Women appear to be able to do this better than men. A cooperative communication style allows you to create connection and support. When you communicate in a clear and positive way, this contributes to your popularity.

The way in which you communicate and the extent to which you adapt to other communication styles is partly determined by your personality. This means that how you communicate is not only predictable, but also changeable. Good news.

Tip 6: Strengthen your ‘circle of influence’

Networking only works if you really have a network. Make sure you meet the right people for your network, so that you increase your influence. A few tips: join a women’s or secretary network in your area, sign up for the LinkedIn support group and meet colleagues via Management Support.

Tip 7: Believe in yourself

Believing in yourself is a condition for being able to live fully and forcefully and the key to winning the trust of others. Faith and trust are the basis for putting something down. If you do not believe in yourself or do not trust yourself, you can do your best very hard, but little will change.

Faith and trust are connected. The crisis was caused by a lack of confidence, for example in the credibility of banks. That is why the crisis will only really end when there is confidence again. And trust in others starts with trust in yourself.

Tip 8: Give the other a rose

Do you want to connect with your colleagues? Send a conversation the positive side? Do you want to convince people of your proposal or thought? Making sure that you get to the “Together side” instead of the “Counter side”? Use the rules of the Rose of Leary. De Roos van Leary is a model that shows how influencing works.

It is a simple but brilliant working model when looking at action-reaction between people and it comes down to behavior that evokes behavior. So if you want someone else to behave differently, you will have to change your own behavior to begin with.

Tip 9: Don’t pick it up, bring it

Networking is: being willing to open up your own network and knowledge to someone else. Networking simply consists for the most part of: giving. Sincerely listen to the other, give a compliment, be open and do something for someone else. You are actually working on your own gun factor with this. Moreover, others get to know you better.

Tip 10: Make sure you are where it happens

Visit things like Workshop Days and the and other Social/Leadership/Management Support Events, Social Gatherings etc.Just go where the show is.. The places to connect and hear how you can shape your connecting role even better. Top speakers give tips, tricks and a good dose of inspiration and humor. Design your day yourself and learn everything to use your talents. Visit these kinds of events and put yourself in a good position to network.




FacebooktwitterredditpinterestlinkedinmailDon’t get stuck in the same old average routine. Here’s how to start the domino effect of change.

Hope is the foundational principle for all change. People change because they have hope, and if people do not have hope, they will not change. You are responsible for the changes that you make in your life

The good news? You can change your life if you really want to. You can improve it, make it better. And it all starts with changing the way you think. So are you ready? I am going to walk you through a six-step plan for achieving positive change in your NETWORKING LIFE.

Step 1: When you change your thinking, you change your beliefs.

Change begins with the mind. Beliefs are nothing more than a byproduct of what you have thought about long enough, something that you have bought into—always remember that. What you believe, what you think, is just a collection of continual thoughts that have formed themselves into a conviction. When you break down the process of thinking into a manageable number of steps, you reduce the perceived risk associated with change.

Step 2: When you change your beliefs, you change your expectations.

Belief is the knowledge that we can do something. It is the inner feeling that what we undertake, we can accomplish. For the most part, all of us have the ability to look at something and know whether we can do it. So in belief there is power… our eyes are opened, our opportunities become plain, our visions become realities. Our beliefs control everything we do. If we believe we can or we believe we cannot, we are correct.

Step 3: When you change your expectations, you change your attitude.

Your expectations are going to determine your attitude. Most people get used to average; they get used to second best. Nelson Boswell said, “The first and most important step toward success is the expectation that we can succeed.”

Step 4: When you change your attitude, you change your behavior.

When our attitude begins to change, when we become involved with something, our behavior begins to change. The reason that we have to make personal changes is that we cannot take our people on a trip that we have not made.


Step 5: When you change your behavior, you change your performance.

Most people would rather live with old problems than new solutions.

We would rather be comfortable than correct; we would rather stay in a routine than make changes. Even when we know that the changes are going to be better for us, we often don’t make them because we feel uncomfortable or awkward about making that kind of a change. Until we get courage and get used to living with something that is not comfortable, we cannot get any better.

Step 6: When you change your performance, you change your life.

It is easier to turn failure into success than an excuse into a possibility. A person can fail, turn around and understand their failure to make it a success

. But I want to tell you, a person who makes excuses for everything will never truly succeed. Don’t you know some people who just have an excuse for everything? Why they could not, should not, did not, would not, have not, will not. I promise you, when you excuse what you are doing and excuse where you are, and you allow the exceptions, you fail to reach your potential. It is impossible to turn excuses into possibilities.Facebooktwitterredditpinterestlinkedinmail

Network Marketing Lead Generation To Grow Your Business

FacebooktwitterredditpinterestlinkedinmailThe NETWORKING MARKETING industry continues to grow and there are always plenty of new and existing opportunities for people to start their own business. This can range from those who want an extra stream of income to serious business builders who aim to create financial freedom for themselves.

The first step is to find the right opportunity and many people assume that if they do this, success will naturally follow. However, if you want to succeed you need a strategy for effective network marketing LEAD GENERATION so that you start to make sales and recruit new team members.

The way that you can generate leads can be achieved through both offline and online methods. The traditional offline ways of attracting NEW PEOPLE to your business can still work if you do them in the right way. The more times that you discuss what you do with people, the more likely it is that someone will show an interest. The aim is to attract prospects to you who either wish to use your products and services or those that are interested in building their own business. It is also important to network at business events and with those already involved in your market sector.

The growth of the internet and SOCIAL MEDIA has created new ways to expand your network marketing lead generation efforts. It is usual now for you to have your own personal website provided for you by your company so that you can easily refer people to both the products and the opportunity. This also means that customers and potential new team members can make purchases or sign up for the business online. However, you need to find ways to take people to your website and to capture leads for future prospecting and this is where various INTERNET MARKETING techniques can help.

The most successful online businesses use the power of email marketing to grow quickly and you can do the same in your MLM business. The aim is to capture the email addresses of people who will want to know more about what you do. This is usually achieved by using an autoresponder service and setting up a LEAD CAPTURE PAGE. This page can include an offer of a free report that requires a prospect to opt in to your email list and you can follow these up with future emails. If you build a growing subscriber list, you will never be short of future customers and team members.

In terms of both your company website and any lead capture pages, you will want to find ways to drive traffic to these. The growth of social media has meant that you now have plenty of platforms such as FACEBOOK and Twitter to promote what you do. There is of course a right way to do this and by engaging with people in the correct way you can raise their interest sufficiently so that they visit your website or opt in to your email list. The big advantage of social media is that people make recommendations to their own friends so you can quickly experience EXPONENTIAL GROWTH.



Master strategies for boosting your website traffic right away

FacebooktwitterredditpinterestlinkedinmailYou have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.



You have to do something to make people come to your website.

There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.

The three strategies are:

1. Buy Traffic for your website

2. Send offers and information to individuals in your mailing list

3. Request reciprocal links/endorsements


As the name suggests, this strategy would require you to dole out some money!

You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.

You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:

Google Adwords

Yahoo! Search Marketing

Miva (formerly


When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.


Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”

He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”

You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!

A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.


There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:

They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.

Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.

Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.

Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.




Social Media Messaging Market – Global Industry Analysis, Forecast 2016 – 2023

FacebooktwitterredditpinterestlinkedinmailSocial Media Messaging Market: Overview Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and tr…

Social Media Messaging Market: Overview

Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and trends with your connections across the globe. Social media messaging is an instant messaging service which helps to connect with the people including friends, colleagues, and others in a better way than conventional messaging. In social media messaging services, message can be presented in multiple formats including, text, voice, photos, and videos.

Currently, companies are primarily focused on social media messaging services to advertise their products and increase brand awareness. In addition, social media messaging provides a platform for lifelogging, payments, gaming, media, and other services.

Social Media Messaging Market: Trends and Growth Propellers

In the past decade, communication has changed from conventional text to multimedia messaging. The increasing internet penetration plays a key role in the rapid growth of social media messaging. The penetration of various messaging services is increasing over the time due to advancement in mobile data network technologies such as 4G, and 5G provided by internet service providers.

Furthermore, the cost of social media messaging is much lower than conventional messaging services provided by mobile operators. Thus, a consumer prefers social media messaging service over conventional messaging. In addition, companies are using social media messaging services to increase brand awareness about their products and services.

Governments across the world focus on monitoring social media messaging services to keep track of erupting political movements, crises, and epidemics in unlawful activities. Likewise, social media messaging companies are introducing innovative design, and transformation in messaging platforms to increase the adoption. These factors are expected to drive social media messaging market over the forecast period. However, increasing inappropriate messages, and false information are affecting the transparency of the social media messaging. Furthermore, lack of internet penetration and unavailability of technology in a number of developing regions is expected to impede the growth of social media messaging.

Social Media Messaging Market: Segmentation

The social media messaging market is segmented by platform, message type, age group, and geography. By platform type, the social media messaging market is segmented into web application based, and mobile application based messaging. By message type, this market is segmented into instant messaging, and non-instant messaging. Based on the use of social messaging, social media messaging market is segmented by age group into 18 – 29, 30 – 49, and above 50.

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On the basis of geography, the social media messaging market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Among these regions, North America and Europe have been witnessing high growth in the social media messaging due to high internet penetration, improved mobile technologies such as 5G, and adoption of social media platforms.

However, Asia Pacific and Middle East & Africa are expected to see large scale adoption of social media messaging in the coming years. This is primarily due to increasing awareness of social media messaging applicationsArticle Submission, and adoption of social networking platforms and services led by slow but steady growth in internet penetration.quickmoveFacebooktwitterredditpinterestlinkedinmail