G-Blogs | BlogZynergy

Give ’em a Taste (and they’ll surely come back for action)

I’m sure many of you are familiar with the original ice cream shop that offers you a taste of any flavor ice cream you want before you make your decision on which scoop you are going to enjoy. You getting hungry now…but keep reading..

Giving you a taste (or as many tastes of different flavors as you’d like) is a brilliant way to ensure that you not only order a cone at that moment, but it’s also a way to bring you back to try more flavors on another day.

You can use this brilliant marketing strategy in building your business, too. Offering your prospects a taste of what it is that you provide is a proven and easy way to get people to become part of your community, and part of your marketing/product funnel (the funnel is the “journey” (that builds a relationship over time) that your clients follow from the first visit to your website, where they enter by giving you their contact information, down through each level as they make their way through each purchasing step in the funnel). By offering them a sample, you’re giving them an opportunity to get to know you without risking anything more than perhaps a bit of time.

In your marketing/product funnel, the taste you are giving your potential clients is at the top of the funnel, the widest part. The taste is your freebie/complimentary/gift offering and is your first (and usually only!) opportunity to engage your prospect. Your taste needs to be something of value that you offer for free to people who visit your website in exchange for their contact information, usually their name and email address.

This is often one of the most overlooked steps in building an online business. A prospect needs to see your message many times (it ranges anywhere from 5-10) before they will feel confident enough to risk handing over their money to you. In order to build a relationship with people you need to be able to contact them again, which means your goal is to capture their email address before they click away from your website.

If they leave, it’s unlikely that they will come back, so don’t lose the opportunity to welcome them into your community, your funnel. They landed at your website because they were looking for something (usually a solution to a problem they are having, right? :)). Give them a taste of the solution you offer. And remember to make it easy for them: make your sign-up form or email so obvious that they’d have to trip over it not to notice it (yes, that includes pop-ups and the like, because even if they annoy you as much as they do me, they work!).

So, what can you offer of value in exchange for their email address? A newsletter, an ecourse, an audio clip, or a special report, are all good options.

Personally, check what you like to offer.You give them a taste of what your services are like with something wild, and then you keep in touch with them on a regular basis with another hot stuff. This all allows you to build a bond with your readers in a uniquely personal way, letting them get to know, like and trust you over time, with you having to build that bond one-on-one.

So, one caution is to not offer any one-on-one interaction with you at this level. You want to leverage your time, and offering free consultations or one-time meetings with you is not a good use of your time. Let them get to know you over the course of your freebie offering. When and if they become serious about you and your products or services, they will move further down the funnel (from free to fee) without you having to “sell” them on what you provide during a complimentary session (how nice is that?).

So what is your taste going to be? Here are some other ideas:

write a Top Ten article about the benefits of your products and services, convert it to a PDF file, and offer it as a special report/product/service guide.
record a short audio/video about the three key things your niche needs to know about X.
or create a quick-start guide that helps your market focus on how to get started.

Once you’ve given them a taste, they will likely come back for more, eventually turning from a prospect to a client. Creating a taste of what you provide is easy and it’s fun. Try it and watch what happens!

My dear friends/readers I know the above will trigger you all to ignite and explode.But there is more. So if you have more to share, feel free to run to the comments and let it flow.

6 Helpful Tips To Grow Traffic To Your Blogs in 2017

1. WRITE LONG BLOG POSTS

Writing longer blog posts is the best way to get more blog traffic and eyes in front of readers. Not only will your readers stay longer on your blog, but you are sharing extremely valuable information. This will let your readers know that your articles must be interesting and they will want to dig a little further and read other helpful insights that you may have to offer. That is why all your blogs must be extremely informative. My blogs are not so long yet.I am working now to reach between 1000 – 1500 words. So this is also a perfect advise from me to you.

2. CREATE GREAT IMAGES/GRAPHICS

Ensure your blog graphics and images are of high standards. I use online software to create all my graphics. Ensure your graphics are well optimized with the right keywords, your branded colors, and fonts as well as your blog URL. Don’t forget to add a call to action to tell readers what you expect of them.

3. USE THE POWER OF PINTEREST

If you want to really blow your blog traffic, consider using Pinterest. Join a few Pinterest groups and Pinterest tribes in order to really grow your blog traffic. Create your Pinterest strategy! The tool that can help you get more blog traffic is Tailwind. Try it for free and see how it makes a difference to your blog traffic.

4. POWER EMAIL LIST

Your email list is extremely vital. If you want to make money online, grow your blog and get more blog traffic, you need a solid email list. Imagine having 5000 email subscribers, when you do your weekly email newsletter, imagine directing your readers to your blog. Not all 5000 email subscribers will see it, but even 50% of that list will mean about 3000 page views for that day. Mailerlite is one tool you will love in terms of helping with your list growth. What do you use? Mailerlite = Good = Cheap and Reliable.

5. GIVE LIFE TO OLD POSTS

This is an amazing tool. This tool will automatically revive any old posts and push it out to social media so that your new readers can see it. This is a fantastic way to get new eyes on your much older posts. Revive your post is a WordPress plugin and it is 100% free to use. Download it right now and start to get more blog traffic your work.

6. FACEBOOK GROUPS

Facebook groups is another amazing way to network and get your work shared. I have received a few clients from Facebook groups! As I mention, don’t just link drop, take the time to network with other bloggers for a chance to be seeing. A lot of the Facebook groups that I am part of have share days. This is the perfect place way to share your latest content and get more blog traffic to your work.

START GROWING……….SUCCESS.

As a BONUS I HAVE 5 WEBSITES FOR YOU WITH FREE TONS OF IMAGES YOU CAN USE:

Pixabay
Unsplash
Pexels
Visual Hunt
ISO Republic

#unsplash #pixabay #isorepublic #pexels #visualhunt #freestockphotos As a blogger, I am constantly looking for professional, high-quality stock photos to use in my posts. I find myself using the 5 sites abovementioned most often so I thought I would share those with you today.

Please don’t thank me, but share this blog with three other bloggers.

Basic Web Cosmetics To Help you Grow

Hello Folks,

Today I like to share with you what kind of basics to have on your website(s). As I am learning everyday bit by bit. Ask yourself what sort of data your visitors hope to discover on your website(s).

Here below I hope to make clear for you which path you may follow to attract your digital visitors at all time. It is NOT an easy road. Let that be clear.

It appears to be something so basic yet in all actuality, making sense of what to incorporate on your site isn’t simple. It takes a great deal of testing of thoughts and a learning of how individuals act on the web. Be that as it may, there is some substance that each site ought to have and no doubt, you’re feeling the loss of some of it. Different things aren’t so direct.

Every day I am scratching my head how to grow on the net.

The basics aren’t so basic. For reasons that make web experts scratch their heads, some websites are missing the most obvious content so let’s lay out the non-negotiables.

Set Your Logo at the Top of Your Site-

Keep your design simple. People expect to see your logo in the upper left corner of your site. It could be in the center but make sure it’s there.

Clear Company Name/Blog Name-

Looking “trendy” doesn’t make you exempt from including your company name. And it can’t be embedded in an image. Google can’t read images so if your company name isn’t in text format, Google won’t see it.

Your Contact Details-

address with a clickable Google maps link if you have a physical presence and clickable phone number so people can easily get in touch with you. This information should be easy to find within seconds. A contact link in the foot and/or header is ideal.

What Are You Doing-

At the top of your website, you should say what you do in as few words as possible. Uber has an image of a smiling person in the driver’s seat of a car with text that says, “Get there.” You may find it hard to be that concise but that’s the idea.

Text About Them Rather Than You-

You’re proud of your business, and you should be, but your customer probably doesn’t care. Unless you’re writing an “About” page, nobody wants to read how many clients you’ve serviced or how your service is “top-notch” or “better than the rest.” They want to know how you can solve their problem. Speak to that.

Content Should Constantly Change–

If your website is stale, your customers will believe that your business is too. Keep content fresh, relevant, timely, and all about giving to them in some way.

Standard Pages-

You still need an about page, a contact us page, and a homepage but for informational purposes, don’t add much more. You don’t need multiple pages of company history or a page that has the logos of everybody you’ve worked for. The less pages the better.

E-Commerce Sites

Now that you have the basics for all sites, let’s look specifically at e-commerce sites. E-commerce is all about selling but that doesn’t mean that it’s a total hard sell the whole time.

A Blog-

You may or may not need this depending on your offerings. If you’re a specialty e-commerce site, a blog can make a lot of sense. Mr. Porter is a UK based specialty menswear e-commerce site well known for their blog. Articles like, “What to wear to the Gym this January” and, “A Dopamine-Releasing Recipe From an Expert Chef” are examples of how the company creates an immersive experience that speaks to a lifestyle instead of just selling.

User Generated Content-

Social media has changed how we shop. We care what the company tells us but we put more weight on the opinions of customers just like us. Have a place for people to post reviews of the products/Goods/Services you sell to the world.

It’s All About The Price-

Don’t be shy about the putting the price where people can see it right away. You want qualified buyers and they don’t want to waste their time. Stay away from things like, “click here to see the price.”

Easy Purchasing Experience-

The more the customer must click, the more likely you’ll lose the sale. As you think through content on your site, how can you get them from learning about the product to entering their credit card information the fastest?

Lead Generation Sites

Lead generation sites aren’t as much interested in directly selling the customer a product or service—although they might be later on. For now, they want to build a list of qualified people or want to generate traffic for ad clicks or other monetization strategies that don’t include direct selling. Often these are blog sites. Here are a few items a blog site should have.

A Sign Up Form-

Actually, nearly every site should have a sign up form but for lead generation sites, getting somebody onto your e-mail list is the ultimate win. Popups still work but people are growing increasingly annoyed by them and Google is reportedly now penalizing what it calls “intrusive interstitials.” Google doesn’t want popups that cover main page content where the user has to click off of it to continue on the site. You still need a sign up form but how can you do it without annoying your reader?

An RSS Feed-

Yes, RSS is getting a little old but it’s still widely used in mobile apps and computers. For people who read a lot of blogs, an RSS feed is how they know you posted a new article.

Video Content-

You can still get a lot of mileage out of text posts but content is quickly moving more toward video. Your phone provides a great a way to get into video blogging and services like Facebook Live allow for great content without a lot of work.

Expert Posts- You’ve likely noticed that everybody seems to have a blog now and many have blogs about content they’re not experts in. Find experts in the field and interview them. Make blog posts highly authoritative and valuable.

Intentional Call to Action- If your goal is to get them signed up on your e-mail list, have a sign up call to action at the end of every post. You might even embed a sign up form into the post. Don’t let them read your content without asking them to sign up unless you have an intentional reason.

Bottom Line

Don’t forget about the basics but depending on the type of site, there are other items you should also have. Like anything with content marketing, test, retest, and test again. Be willing to give up what you believe are good ideas if the data tell a different story.

I hope to have provided you some valuable information to hit the road. I am moving further with my team. This is not all, if you have more to share just share them in the comments or send us an email.

Team Blogzynergy.com

Free Tools to Manage Your Internet Marketing

Everyone needs a little help with implementing and tracking their internet marketing endeavors.

Here are 10 tools that will make it easier. I use these every day, so I can vouch for their effectiveness:

Google Analytics — If you don’t track the results of your marketing, you might as well not be marketing at all. Google Analytics gives you a great overview of your site’s statistics plus some very nitty-gritty details that help you track internet marketing campaigns.
XML Sitemap Generator — If you want good search engine rankings, Google likes it if you have an XML sitemap on your site. You don’t have to worry about what XML is, just use this generator and it will create the XML file for your site (up to 500 pages per site).
BrowserShots — Are you aware that your site looks completely different on some browsers? Use this browser compatibility tool to see how your site looks in Firefox, Safari, Opera, Chrome, and Internet Explorer. For some real comparisons, check older versions with newer ones (like IE6 versus IE8). Why check older versions? Because 20 percent of people have IE6 loaded on their computer, even though it was created in 2001 and is not fully CSS compliant. Better safe than sorry.
Google Keyword Tool — Want to know which keywords are popular and what people are searching for via Google’s search engine? This tool allows you to do some great market research.
Alexa.com — Alexa allows you to see the traffic rank for your site and your competitor’s sites. When you enter the Alexa site, click on the Site Info link at the top.
Compete.com – Compete also allows you to see ranking information about your site and your competition. Use Alexa and Compete together to get a fuller picture.
SurveyMonkey — If you’ve been looking for an easy way to do market research, SurveyMonkey is the tool for you. It allows you to do online surveys, and I also use it for course evaluations and brainstorming in my mastermind groups.
Search Engine Spider Simulator — Want to know how the search engines really see your site? Are they picking up all your keywords? Use a search engine spider simulator and see for yourself if your site is search engine friendly or not.
WordPress — You can host your blog for free on WordPress.com or use their free software on your own domain via WordPress.org (note the different domain names…WordPress has two of them).
SpamCheck — There’s nothing worse than sending an email that gets caught in filters and never reaches the recipients. This tool will show you which parts of your email text will trigger a filter.

Advantages of Utilizing the Portable Use of Sites

A site is a huge apparatus for the advancement of any business or association. With the expansion in the use of cell phones, the system of building up the versatile agreeable programming has been expanded as well.

No matter whether the organization is big or small, the prime focus of an entrepreneur is the promotion of his or her trade. With the progress of the technology, the requirement of a website has increased too. Today, the best way to endorse a business or a company is to create a well decorated and well-designed website.

But, today people live a busy life where they get a little time to switch on their desktop. Moreover, people use android mobile devices today, which have all the advantages one can get on the desktop. Using the internet is quite easy in the mobiles where one can watch movies and read books and do many other things too. Besides, there are numerous social networking websites, matrimonial sites, online shopping applications which have their own mobile-friendly applications.

The mobile application development is a procedure of developing software which can be accessed from the mobile devices. Different operating systems maintain different rules. Therefore, developing software for the iOS and Android are not the same. There are several services where the expert developers follow these rules to create a successful mobile app. The numerous benefits of these applications are given below-

Easy to use

Connecting to the world is easier with these applications. For example, if one wants to use the online software of the taxi, he or she doesn’t have to switch on the desktop or carry a laptop for entering into the site. He or she can easily search it and book a cab from the mobile only.

It endorses the business

Today, each and everyone uses mobile. Therefore, the mobile application development helps in the promotion of the trade. Putting an ad on the app can attract the attention of many potential customers.

Communication with the consumers

One of the benefits of using these apps is that they help in interacting with the customers easily. Gone are the days where one had to use the desktop for sending queries or giving feedback about the website or any product or service. Today, clients can get connected with the website administrations from their phone only.

Maintaining reputation

The mobile application development aids as a bridge between the entrepreneurs and the consumers. As it engages more and more customers, it helps to grow the reputation too.

Professional Advertising Agency Software

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

Create estimates and quotes, invoices and schedules for client approval
Prepare drafts of a new brochure, print ad, or annual report for review
Manage client feedback on direct mail materials
Track key project milestone dates
Prepare and review media plans
Prepare a storyboard presentation for a client
Prepare market research
Schedule project tasks
Review rough cuts
Create project timelines
Manage external client and prospect requests
Schedule media
Time tracking
Track expenses against estimates
Plan and analyze resources usage
Accounting and bookkeeping

To meet these needs, an advertising agency should consider the following advertising agency software:

Graphic Design Software
The agency will need a creative design Application Suite like Macromedia Design Suite or Adobe Creative Suite to do the basic graphic design, story boarding and other more creative aspects of producing
advertising material.

Audio and Video Editing Software
If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.

Office Applications
Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.

Contact Manager
The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management ( CRM ) system instead.

Email Client
An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities.

Project management, Time & Expense Tracking Software
Because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.

Accounting Software
They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes.

New Possibilities

With the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firm’s accounting software.

Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.

Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.

Developments Of Online Shopping

Innovation has given us all that we would ever envision. It gave us the light to scatter dimness, it is giving us digitized benefit in the present, while what’s to come is esteemed to show a shocking indication of AI (Artificial Intelligence), might be anything we have viewed in our LCD. All things considered, to be completely forthright, for a typical man, the most prominent advantage that Technology has conveyed is the development of electronic business or web based business.(E-Commerce).

Online Shopping is ought to be the synonym of e-commerce technology, which enables a business to trade their products on the internet platform and also a common man to purchase anything from internet regardless of time and place. Alibaba, Amazon, Myntra, E-bay, Jabong etc., are the popular examples of Online Shopping stores where people all around the world purchases their favorite products with pleasures.

People adores innovation and development. They adheres to the belief of inclusive growth and better online purchasing experience. Thus, unlike other electronic gadgets or machines like computers, laptops, refrigerator, washing machine etc, Online Shopping Stores underwent evolution in terms of e-commerce technology that certainly contributed to its demand and progress.

The following are the list of top 10 development of Online Shopping that transformed browsing experience and perspective.

Now most of the e-commerce sites possess a feature that enables users to share their browsing experience on their favorite social media sites such as Facebook, Twitter, Instagram and Google+ after any online purchase. This feature is widely cherished and loved by women, for they love celebrating their fascinating experience with friends, family and acquaintances. Even youths today are also big fan of this feature, and thus whenever they buys from any online store, they shares it for LIKES &
COMMENTS!
Next comes the feature that allows people to write reviews about the product they bought regardless of the category and cost . Usually, we can easily find the reviews underneath or adjacent to a given product. Reviews displayed also helps other online shoppers to read the experience of other before taking any decisions. Furthermore, the review feature conveys a lot about the relevancy of a product, the real benefits, functions and limitations it possesses. Based on research, the presence of reviews boosted the amount of online traffic in many online shopping stores than what was there before.
Another amazing development of Online Shopping is the newly popular feature that maximises discount rates on whatever product it is applicable. This feature is popularly known as Coupon Code. There are companies associated in providing this feature, and the brief sketch of this is really simple; when a person would visit the site of a coupon company such as https://www.couponchaska.com/, and explore to find which online shopping store is offering a product over which a coupon code is applicable. Coupon codes are free and they have proven record of benefiting online shoppers by minimizing cost rate. When this feature came to light, it stole glances of many, and now around half of the world’s online shopper prefers coupon codes.
Another exclusive development of Online Shopping includes Cash-on-Delivery system and Return or Exchange offer. Cash-on-Delivery (COD) is the feature that enables a online shopper to pay after the product is delivered to his or her address. In addition, if the product is found to have some disputes then one can certainly return or exchange with similar product, and this clearly explains the Return or Exchange offer. However, the COD offer varies from place to place, for one should verify whether COD could be applicable for his or her address.
The development of App feature by many popular e-commerce portals is the most significant of all developments. Apps helps in better browsing and purchasing experience through mobiles and tablets. As around 65% of the online shopping enthusiasts uses mobile to choose and purchase goods. Big e-commerce sites like Amazon, Flipkart, Jabong etc encourages mobile users to try their apps for faster browsing and better purchasing experience.
The Cashback offers is an exquisite development in Online Shopping that assures certain percentage of cash back benefit after a specified amount is crossed. It can be 10% or may be more than that, depending upon the company providing it. The Cashback offer is regarded as the most fascinating thing by majority of the online shoppers.
Lastly, the enhancement of e-commerce security in terms of technology also signifies the scale of online shopping development. Online payment became more secured and the database system bears strong features shielding confidential informations and other factors that are sensitive and delicate. Thus, on magnifying the security, relevancy on e-commerce site over internet banking is subsequently rising.

More development is expected in the future, for people wants more and more smart and secured way of online shopping and e-commerce is undergoing change accordingly.

Magical Website Improvement (SEO) and Internet Marketing

Website improvement (SEO) is an exceptionally solid and wide Web-promoting method. It is a procedure of affirming the perceivability of a site or a website page in a web index.

It can be explained in the simplest words as follows; normally, when a person types and enters a question or any sentence a list of web results that contain particulars of the same question will come up. Users normally tend to visit the top sites as it is perceived that they contain relevant matter as to what they are searching about. The reason as to why sites come in a sequence of 123… (Ranking) is all the work of (SEO). SEO may target different kinds of search for example topic search, image search, local search and so on

Relationship between Search Engine Optimization and Internet Marketing

First and foremost, Internet marketing is a strategy aimed at advertising goods and services with marketing efforts that use the web to drive direct sales to the public hence SEO considers which search engines are more effective and frequently visited by the targeted aundience.SEO also uses a technique known as back links inbound links. The seller will have to go for the highly visited sites in order to make effective communication with the clients.

In most cases customers are not properly reached out due to a non effective median of communication but since there is a high advancement in e-commerce, best sites have to be used.

Is SEO relevant today?

Many people are creating content on different topics and ideas with a major aim for it to reach out to the public and SEO (paid or Organic) is the best way to convey the message.

Out doing competition. Many people go for the upper websites believing that they contain what they want and so this helps the seller to make more sales

SEO is not all about searching but it improves the user experience of the website

SEO is much necessary in the marketing field since it promotes international and local trade in the shortest period of time.

It also helps content writers and blog owners to cause traffic on their blogs or websites through updating their information or creating relevant information.

The State Of Affiliate Marketing In 2017

Well folks, we made it to 2017!

So, what is the state of affiliate marketing in 2017? Is this a healthy industry, or is it in decline? Well, that depends…

The internet is growing by the day, and as it does, smaller sites are being pushed deeper and deeper into the search results. The main objective for sites like Google is to please the people who are using their search engine. If Google delivers high quality results, people will keep using their search engine, which means Google gets to make billions in profits through their display advertising network. Unfortunately for many, Google doesn’t really care about any individual website or business. Google only cares about what searchers want.

So, what do searchers want these days? They want it all. They want high quality articles, they want video, they want audio, they want slideshows, but most importantly of all, they want TRUSTED sources in search results.

Click on the link here below to find out more.

State Of Affiliate Marketing 2017

How to Write a Great Exploding Call to Action

Sometimes it is very difficult how to start your call to action. Here are some simple sentences to help you out from this problem a lot of bloggers are facing every day.

1. Use Power Words

Great calls to action are emotional. They don’t waste valuable space with words like, “just.” They use words like “dream” or “million.” How about “Be the first” or “Find Your Million Dollar Idea Today.” All of these provoke some kind of emotion. Looking for some awesome power words? Just ask Google to assist you quickly.

2. Put Your CTA in the Right Place

Just like in real estate environment, the 3 most important words in digital marketing are location, location, location. Tons of research exists to tell you how people read a web page—and some of that research is actually useful. You might think that your call to action should be at the bottom of your page after all of your finely crafted sales copy but some people don’t want to read all the fluff. Some people will simply want to check out the offer without reading. Others may be ready to buy after one paragraph while others may completely miss the call to action if it’s only at the bottom of the page. That’s why a few CTAs in various locations on the page may work best. Try them in different places and start with these guidelines:

RED, Green and Orange buttons tend to convert the best.
Use first-person language. “Get My Free Report” instead of “Get Your Free Report.”
One of your calls to action should be above the fold so visitors don’t have to scroll to find it.
One action is enough. Tell your customer what you want them to do. Don’t use the CTA to present choices. You could give them a few choices at checkout, instead.

3. Keep It Short.

Having the gift of gab may make you a top-notch salesperson in face to face conversations but online, it’s all about getting to the point. The fewer words in your call to action, the better, in most cases. Take this 3 points in good consideration:

1 – Let XYZ company tell you how much it will cost to remodel your kitchen

2 – Call today for a free estimate!

3 – Let us make a person to person appointment !

Which of these two calls to action are most likely to get a response? The first call to action isn’t actually a call to action, and it is long and wordy. Plus it focuses on letting the XYZ company do something and that it’s something that will cost money. The second variation is short, to the point, tells the consumer to place a call, and focuses on the free estimate, not the cost of the work.

4. Test The Thing More Then Once

There’s a lot of science behind the call to action but the science is only a starting point. All the statistics and best practices may not work with your audience so test everything. Try a few different text ideas, button colors, button shapes, locations, web page designs. Test each of these individually. It’s going to take a while to test everything but once you find the winning combination you’re going to see some fantastic results. Even the best marketers in the business test various combinations. If they can’t get it right the first time, either can you. Now get to work and write a Call To Action that will get people flocking to your business!

You are free to share more ideas in the comments………..Let it flow rich and big.