a | BlogZynergy

Nowadays, customers are active on several social media networks and search engines. To be successful in business, you have to engage your customers at their favorite online hangouts. Failure to establish a strong online presence at all social networks and websites frequented by your customers can lead to loss of market share. But, therein lies the problem. Within a few short weeks, you could end up having a mountain of customer data to chew on and everything becomes confusing and, hard to manage.

Understanding Marketing Dashboards

Simply put, a marketing dashboard is a visual representation of the most important metrics of your marketing strategy. So, rather than get buried in acres of spreadsheets that you may not be able to quickly analyze and make a decision, you simply view your key performance indicators in a graphical easy-to-digest manner.

The following are six reasons why you should start using a marketing dashboard.

1. Gives You a Bird’s Eye View

There is so much that happens during the execution of marketing strategy that you might get too focused on one task and fail to appreciate the bigger picture. A marketing dashboard helps you see if the overall objective of the business is being met even as you focus on tactics and campaigns.

2. Improves Efficiency

A bird’s eye view allows you to notice patterns and trends that you may not otherwise have noticed. These are golden nuggets of information that allow you to tweak your campaigns in terms of marketing resources. For example, you may notice a slowdown in traffic to your website which could lead you to increase your advertising budget. The result is a leaner more efficient marketing operation.

It is much easier to spot trends and patterns on a bar chart than in rows of numbers. You can also make quick comparisons. Also, one of the advantages of being able to spot a trend is that you can make projections about the future. This helps you plan ahead and execute your vision for the business.

3. Monitoring and Comparison of KPIs

Key Performance Indicators (KPIs) are metrics used to appraise factors that are vital to business success. They differ from business to business. For example, for a business using its website to drive sales, a KPI could be the conversion rate of traffic from different social media networks. A KPI line graph could be set up to quickly compare which traffic converts better. Thus, if you find that traffic from Facebook converts better than Twitter traffic, you could reduce your Twitter advertising spend and reallocate it to Facebook. This is just one example. There are numerous ways depending on your business that you can monitor and compare your KPI’s and make an timely informed decision.

4. See the Most Effective Channels

This is closely related to the previous point. With a marketing dashboard you can quickly tell which marketing channel is bringing home the bacon and allocate more resources to it.

5. Generate Marketing Funnel Graphics

In ordinary use, the word “funnel” is used to refer to a tube or pipe that guides a liquid or powder into a small opening. To understand marketing funnels, you also first need to understand conversion. A conversion occurs on a website when someone takes some action that you want them to take. This could be making a purchase or simply completing a form.

A funnel is a series of steps that a website visitor takes that leads to a conversion. In online marketing, a simple funnel is typically as follows:

Visit a website
View a product
Add the product to the cart
Make a purchase

A marketing funnel graphic is a visual representation of these steps. It allows you to see the under performing areas of your business and make improvements.

6. Get Quick Insights into Your Website Visitors

A marketing dashboard can, at a glance, give you quick insights about your target market. For example, you can quickly see the demographics of your website visitors, for example; their countries, their cities, their age, their gender, their language, the technology they use to access your website and much more. The more you know, the better placed you are to offer products and services that match their needs and wants.

Conclusion

In conclusion, a dashboard is a tool that allows you to see the most important stuff about your business, fast and efficiently. To make the most of data on your dashboard, just make sure that any data on your dashboard is actionable.

BLOGGING NATION,

At Blogzynery.com our passionate team is always working how to work faster and more efficient on blogs. In this article we are going to introduce our so called : LIGHT SPEED BLOGGING SYSTEM.

Some will talk about the benefits of blogging as a major aspect of an essayist’s stage, however many publishers and readers still want to see that an author has a permanent way to interact with readers. In an age where social media rules and uses constantly change, it’s also a good idea to have a presence that you own. But what do you do on the days you forget to write? Or the days where nothing much comes to you that seems worth saying? Here are a couple tips to assist you past the halfway point.

LIGHT SPEED BLOGGING IS THE ANSWER

TIPS

Reuse old posts.

Seriously. blogging is interesting. Maybe you have a stock of old content for years somewhere on your hard disk. Take them out and reactivate them. Yes the content is still good and helpful. Dig through your archives (this is easier if you used tags well as you published your blogs) and update a post that is still relevant but needs to be brought back to the light. You never knows how such blogs can run traffic to your site.

Join group blogs

just like this one. Then the burden is spread out and you don’t carry the load of creating content every, single day. But in a group blog it’s very important to think about what you bring that is different from the other bloggers and what readers expect when they come to the blog. Those are important on personal blogs, too, but even more critical when you are part of a group/team.

Bear in mind what you can bring to your blog readers.

Really think and pray about why they come to you. There are zillions of blogs. What do you contribute that is unique and different? How do you say it in a way that keeps them coming back?

Not every post should be 501 words.

People much smarter than we have argued the merits of different lengths of posts. What most people do agree on is that consistency is key. Stick with a blogging schedule if you can.

Keep a running list of possible blog topics.

Then on the days you have no motivation or the well of ideas is empty and dry like a dessert, you have a list that can jump start ideas.

There’s nothing quite like getting away from the buzz of the city for some much needed rest and relaxation after lots of hard work. That’s exactly what we did to recharge at light speed to blog further for you our dear readers.

AT BLOGZYNERGY.COM WE ARE DOING LIGHT SPEED BLOGGING.

Tag: a

Reasons a Marketing Dashboard Is a Must-Have For Your Business