lead generation | BlogZynergy

Why Quality, not ‘Quantity’ is Most Important in Lead Generation

It can be very seductive to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.

“More leads” does not mean “better,” sales are the only objective. You can generate a million leads, but if none of them convert then you just wasted resources.

All Leads Are Not Created Equal

A quality lead is not someone that just gives you their contact information, but also fits the profile of your target demographic. If they do not fit the demographic, they will most likely not convert and hinder the efficiency of your lead generation campaign. In economics, there is a concept called “the point of diminishing returns” when the effort/resources expended becomes disproportionately high compared to the output. Having a large list of unqualified names is not only unprofitable but puts a huge strain on your customer acquisition process.

Some customers are more ideal than others, meaning they will spend more, purchase related products your company offers and refer other clients to you. How you find the ideal lead is by analyzing your existing customer base, finding the high-quality customers and documenting the attributes that make up the ideal prospect. When you clearly know the leads you want to target, you reduce your CAC. There are numerous products and services offered by companies that can track analytics and can show you which channels to use to best convert.

Focus On Retention Not Just Acquisition

The best way to generate leads is to spend more on customer retention and less on customer acquisition. Studies show that only 12 percent of marketers focus on retention, despite the fact that it costs five times as much to acquire a new lead as opposed to retaining an old one.

When devoting resources to existing customers to either up sell, cross-sell, or resell your efforts will be focused and have a much higher probability of converting. A study by Bain & Company showed that just a 5 per cent increase in retention spending can yield anywhere from 25 per cent to 95 per cent in returns! This is especially true if you already started with a base of high-quality leads.

Quality over Quantity

It’s not about collecting as many leads as possible but rather collecting leads that are most likely to lead to a sale or stay engaged as a trademark advocate. These leads get added to the database where future communication with this lead is much more customized and most likely stems directly from a sales representative. In this screenplay, a brand would measure their spend vs the number of qualified leads that turned into sales. The benefit that a lead would typically receive in this scenario would be a bounce-back offer towards the purchase.

How to Compile High-Quality Leads

To achieve a higher ROI, the answer is always quality leads.

One way to do so is by adding a question to your contact form. This will tell you who they are and the information you provide them is the value prop. Consider other incentives for your audience such as savings and unlocking “premium” content. This will not only draw more people to your content, but further establish that the lead has a need for what your brand provides, and hopefully your products/services.

Although businesses should be focused on generating high-quality leads, this does not mean there are “bad” leads. Some leads may not be ready to convert, and if your company can afford an outbound contact center or automated response service to make a connection with leads can be an invaluable solution to reducing the cost of customer acquisition.

Basic Web Cosmetics To Help you Grow

Hello Folks,

Today I like to share with you what kind of basics to have on your website(s). As I am learning everyday bit by bit. Ask yourself what sort of data your visitors hope to discover on your website(s).

Here below I hope to make clear for you which path you may follow to attract your digital visitors at all time. It is NOT an easy road. Let that be clear.

It appears to be something so basic yet in all actuality, making sense of what to incorporate on your site isn’t simple. It takes a great deal of testing of thoughts and a learning of how individuals act on the web. Be that as it may, there is some substance that each site ought to have and no doubt, you’re feeling the loss of some of it. Different things aren’t so direct.

Every day I am scratching my head how to grow on the net.

The basics aren’t so basic. For reasons that make web experts scratch their heads, some websites are missing the most obvious content so let’s lay out the non-negotiables.

Set Your Logo at the Top of Your Site-

Keep your design simple. People expect to see your logo in the upper left corner of your site. It could be in the center but make sure it’s there.

Clear Company Name/Blog Name-

Looking “trendy” doesn’t make you exempt from including your company name. And it can’t be embedded in an image. Google can’t read images so if your company name isn’t in text format, Google won’t see it.

Your Contact Details-

address with a clickable Google maps link if you have a physical presence and clickable phone number so people can easily get in touch with you. This information should be easy to find within seconds. A contact link in the foot and/or header is ideal.

What Are You Doing-

At the top of your website, you should say what you do in as few words as possible. Uber has an image of a smiling person in the driver’s seat of a car with text that says, “Get there.” You may find it hard to be that concise but that’s the idea.

Text About Them Rather Than You-

You’re proud of your business, and you should be, but your customer probably doesn’t care. Unless you’re writing an “About” page, nobody wants to read how many clients you’ve serviced or how your service is “top-notch” or “better than the rest.” They want to know how you can solve their problem. Speak to that.

Content Should Constantly Change–

If your website is stale, your customers will believe that your business is too. Keep content fresh, relevant, timely, and all about giving to them in some way.

Standard Pages-

You still need an about page, a contact us page, and a homepage but for informational purposes, don’t add much more. You don’t need multiple pages of company history or a page that has the logos of everybody you’ve worked for. The less pages the better.

E-Commerce Sites

Now that you have the basics for all sites, let’s look specifically at e-commerce sites. E-commerce is all about selling but that doesn’t mean that it’s a total hard sell the whole time.

A Blog-

You may or may not need this depending on your offerings. If you’re a specialty e-commerce site, a blog can make a lot of sense. Mr. Porter is a UK based specialty menswear e-commerce site well known for their blog. Articles like, “What to wear to the Gym this January” and, “A Dopamine-Releasing Recipe From an Expert Chef” are examples of how the company creates an immersive experience that speaks to a lifestyle instead of just selling.

User Generated Content-

Social media has changed how we shop. We care what the company tells us but we put more weight on the opinions of customers just like us. Have a place for people to post reviews of the products/Goods/Services you sell to the world.

It’s All About The Price-

Don’t be shy about the putting the price where people can see it right away. You want qualified buyers and they don’t want to waste their time. Stay away from things like, “click here to see the price.”

Easy Purchasing Experience-

The more the customer must click, the more likely you’ll lose the sale. As you think through content on your site, how can you get them from learning about the product to entering their credit card information the fastest?

Lead Generation Sites

Lead generation sites aren’t as much interested in directly selling the customer a product or service—although they might be later on. For now, they want to build a list of qualified people or want to generate traffic for ad clicks or other monetization strategies that don’t include direct selling. Often these are blog sites. Here are a few items a blog site should have.

A Sign Up Form-

Actually, nearly every site should have a sign up form but for lead generation sites, getting somebody onto your e-mail list is the ultimate win. Popups still work but people are growing increasingly annoyed by them and Google is reportedly now penalizing what it calls “intrusive interstitials.” Google doesn’t want popups that cover main page content where the user has to click off of it to continue on the site. You still need a sign up form but how can you do it without annoying your reader?

An RSS Feed-

Yes, RSS is getting a little old but it’s still widely used in mobile apps and computers. For people who read a lot of blogs, an RSS feed is how they know you posted a new article.

Video Content-

You can still get a lot of mileage out of text posts but content is quickly moving more toward video. Your phone provides a great a way to get into video blogging and services like Facebook Live allow for great content without a lot of work.

Expert Posts- You’ve likely noticed that everybody seems to have a blog now and many have blogs about content they’re not experts in. Find experts in the field and interview them. Make blog posts highly authoritative and valuable.

Intentional Call to Action- If your goal is to get them signed up on your e-mail list, have a sign up call to action at the end of every post. You might even embed a sign up form into the post. Don’t let them read your content without asking them to sign up unless you have an intentional reason.

Bottom Line

Don’t forget about the basics but depending on the type of site, there are other items you should also have. Like anything with content marketing, test, retest, and test again. Be willing to give up what you believe are good ideas if the data tell a different story.

I hope to have provided you some valuable information to hit the road. I am moving further with my team. This is not all, if you have more to share just share them in the comments or send us an email.

Team Blogzynergy.com

Network Marketing Lead Generation To Grow Your Business

The NETWORKING MARKETING industry continues to grow and there are always plenty of new and existing opportunities for people to start their own business. This can range from those who want an extra stream of income to serious business builders who aim to create financial freedom for themselves.

The first step is to find the right opportunity and many people assume that if they do this, success will naturally follow. However, if you want to succeed you need a strategy for effective network marketing LEAD GENERATION so that you start to make sales and recruit new team members.

The way that you can generate leads can be achieved through both offline and online methods. The traditional offline ways of attracting NEW PEOPLE to your business can still work if you do them in the right way. The more times that you discuss what you do with people, the more likely it is that someone will show an interest. The aim is to attract prospects to you who either wish to use your products and services or those that are interested in building their own business. It is also important to network at business events and with those already involved in your market sector.

The growth of the internet and SOCIAL MEDIA has created new ways to expand your network marketing lead generation efforts. It is usual now for you to have your own personal website provided for you by your company so that you can easily refer people to both the products and the opportunity. This also means that customers and potential new team members can make purchases or sign up for the business online. However, you need to find ways to take people to your website and to capture leads for future prospecting and this is where various INTERNET MARKETING techniques can help.

The most successful online businesses use the power of email marketing to grow quickly and you can do the same in your MLM business. The aim is to capture the email addresses of people who will want to know more about what you do. This is usually achieved by using an autoresponder service and setting up a LEAD CAPTURE PAGE. This page can include an offer of a free report that requires a prospect to opt in to your email list and you can follow these up with future emails. If you build a growing subscriber list, you will never be short of future customers and team members.

In terms of both your company website and any lead capture pages, you will want to find ways to drive traffic to these. The growth of social media has meant that you now have plenty of platforms such as FACEBOOK and Twitter to promote what you do. There is of course a right way to do this and by engaging with people in the correct way you can raise their interest sufficiently so that they visit your website or opt in to your email list. The big advantage of social media is that people make recommendations to their own friends so you can quickly experience EXPONENTIAL GROWTH.

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