The good, the bad and the future of deepfakes

Facebooktwitterredditpinterestlinkedinmail

The race between creating and eliminating deepfakes is in full swing. Technology is becoming more and more accessible and deepfakes are becoming increasingly difficult to distinguish from real ones.

  • What exactly are deepfakes? A refresher
  • How are deepfakes made?
  • The Good – An Optimistic View
  • The dangers of deepfakes
  • What can we do to distinguish fake from real?
  • The future of fake – and other considerations
Artificial Intelligence- Why it is Essential for Survival? - Next Tech  Magazine

Despite a huge increase in positive applications, the dangers of deepfakes continue to raise widespread concern as they become more widely known and better understood. We are inundated with content describing how rapidly this deep learning technology is being developed, that deepfake tech is becoming more sophisticated and easier to access, and what the risks are when this technology falls into the wrong hands. Like it or not, and as disturbing as the negative consequences of using deepfakes may be, they are and will remain a part of our lives. And even though deepfakes receive mostly negative publicity, there are also many reasons to be excited about this technology and its many positive applications. Deepfake technology, for example, makes it possible to create completely new types of content and democratize access to creation tools – which until recently were either too expensive or too complicated for the average person. The use of artificial intelligence to create realistic simulations could actually be a positive development for humanity.

What exactly are deepfakes? A refresher

Giving a comprehensive definition of deepfakes is not easy. The term deepfake combines the words deep (from deep learning) and fake (fake). We know that deepfakes are made possible by deep learning technology, a machine learning technique that allows computers to learn by following examples. Deepfake technology uses a person’s behavior – such as the voice, image and typical facial expressions or body movements – to create completely new content that is virtually indistinguishable from authentic content. This technology can also be used to make people say or do things in videos that they never said or did, or to replace someone in a video with another person, or to create video content featuring important political figures or celebrities or even with people who don’t exist at all. The manipulation of existing – or the creation of new – digital images is not new. In fact, AI-generated pornographic content first surfaced in late 2017. The creation of this type of video material initially took at least a year and was done by experts in high-tech studios. But thanks to the rapid development of deepfake technology in recent years, this can now be done a lot faster and easier and the results are much more convincing. The term deepfakes was originally used for specific pornographic content, but now it is applied much more broadly to describe many different types of AI-generated or synthetic video content. AI-generated pornographic content first surfaced in late 2017. The creation of this type of video material initially took at least a year and was done by experts in high-tech studios. But thanks to the rapid development of deepfake technology in recent years, this can now be done a lot faster and easier and the results are much more convincing. The term deepfakes was originally used for specific pornographic content, but now it is applied much more broadly to describe many different types of AI-generated or synthetic video content. AI-generated pornographic content first surfaced in late 2017. The creation of this type of video material initially took at least a year and was done by experts in high-tech studios. But thanks to the rapid development of deepfake technology in recent years, this can now be done a lot faster and easier and the results are much more convincing. The term deepfakes was originally used for specific pornographic content, but now it is applied much more broadly to describe many different types of AI-generated or synthetic video content. But thanks to the rapid development of deepfake technology in recent years, this can now be done a lot faster and easier and the results are much more convincing. The term deepfakes was originally used for specific pornographic content, but now it is applied much more broadly to describe many different types of AI-generated or synthetic video content. But thanks to the rapid development of deepfake technology in recent years, this can now be done a lot faster and easier and the results are much more convincing. The term deepfakes was originally used for specific pornographic content, but now it is applied much more broadly to describe many different types of AI-generated or synthetic video content.

Artificial intelligence brings new vision to healthcare

How are deepfakes made?

To create a realistic deepfake video of an existing person, a neural network must be trained using video images of this person, including an extensive range of facial expressions, in all kinds of different light and from every angle imaginable, so that the artificial intelligence gains a deep ‘understanding’ of not only the appearance but also the ‘essence’ of the person in question. The trained network is then combined with techniques such as advanced computer graphics to place a made-up version of this person on top of the person in the original video, as it were. While this process is much faster than it was a few years ago, truly credible results are still quite time consuming and complicated. However, cutting-edge technology, such as Samsung AI technology developed in a Russian AI lab, makes it possible to create a deepfake video with just a handful of images – or even just one.

The Good – An Optimistic View

While the not-so-kosher uses of deepfakes are quite frightening, this technology also offers many benefits and we regularly find new, positive uses for deepfaketech. Think, for example, of editing video images without having to do reshoots, or  bringing it back to life’from artists who are no longer with us. For example, researchers at the Samsung AI lab in Moscow recently succeeded in converting Da Vinci’s Mona Lisa into video. Through deep learning technology, they managed to make this famous lady move her head, mouth and eyes. Deepfake technology was also used at the Dalí Museum in Florida to display a life-size deepfake of surrealist artist Salvador Dalí that features several quotes he has written or spoken during his art career. With deepfake technology, we can experience things that never existed, or see all kinds of future possibilities before us. In addition to the many different possible applications in art and entertainment, this technology can also do all kinds of impressive things in education and healthcare. Below are a few more interesting examples of this groundbreaking technology.

Speech manipulator converts text to speech

Adobe’s VoCo software – still in the research and prototype phase – lets you convert text into speech and edit it, just as you would images in Photoshop. Suppose you want to comment on a film clip by, for example, David Attenborough or Morgan Freeman. With VoCo, this is now possible without having to spend a fortune hiring the real voice actors. The software allows you to modify an existing audio recording of a person by adding words and phrases, without the original narrator ever saying them. During a live demo in San Diego, an Adobe employee transformed a digitized recording of a man who had originally said “I kissed my dogs and my wife” to “I kissed Jordan three times.” A 20 minute speech recording was used to arrive at this result. The transcribed version of this recording was then modified and converted into the new voice clip at the touch of a button. As impressive as this technology may be, these kinds of developments could further exacerbate the already problematic situation of fake news and further undermine public trust in journalism. However, Adobe has announced that it is taking action to address these potential challenges. Such developments could further exacerbate the already problematic situation of fake news and further undermine public trust in journalism. However, Adobe has announced that it is taking action to address these potential challenges. Such developments could further exacerbate the already problematic situation of fake news and further undermine public trust in journalism. However, Adobe has announced that it is taking action to address these potential challenges.

How Businesses Can Benefit From Artificial Intelligence in 2021?

Convincing dubbing through automated facial resuscitation

Synthesia, an AI software company founded by a team of researchers and entrepreneurs from Stanford, Cambridge, University College London and the Technical University of Munich, introduces a new kind of media – facial resuscitation software – that enables automated and highly persuasive dubbing. The AI ​​startup was put on the map with the release of a synthetic video in which David Beckham talks about the deadly disease Malaria in nine different languages. This technology can be used in a variety of ways and offers creators around the world an enormous amount of additional possibilities. Synthesia and the international news service Reuters recently teamed up to create the world’s first synthesized, newsreader-spoken newscasts. For this they used basic deepfake technology, with which they made new newscasts based on pre-recorded clips from a newsreader. By far the most remarkable thing is that this technology makes it possible to automatically generate news items that can also be personalized for individual viewers. Synthesia’s technology can be used for training purposes to develop video modules in more than 40 languages ​​and create or modify content easily and quickly. With this technology, you can also turn text and slides into video presentations in minutes, without the need for video editing skills. This is useful for purposes such as business communication, among other things. Synthesia’s technology can be used for training purposes to develop video modules in more than 40 languages ​​and create or modify content easily and quickly. With this technology, you can also turn text and slides into video presentations in minutes, without the need for video editing skills. This is useful for purposes such as business communication, among other things. Synthesia’s technology can be used for training purposes to develop video modules in more than 40 languages ​​and create or modify content easily and quickly. With this technology, you can also turn text and slides into video presentations in minutes, without the need for video editing skills. This is useful for purposes such as business communication, among other things.

With deepfakes anyone can dance like a pro

Tinghui Zhou, CEO and co-founder of Humen AI, a dance deepfakes startup, has teamed up with his research colleagues at UC Berkeley to develop technology that lets anyone dance like a pro. Think, for example, of the impressive dance moves of Bruno Mars. For this, the gentlemen used a type of artificial intelligence called GANs (generative adversarial networks), with which you can ‘read’ someone’s dance steps, copy them and ‘paste’ them on a target body. The system can be used for all kinds of dance styles – such as ballet, jazz, modern or hip-hop. First, videos of the source dancer and the target dancer are recorded. Then the images of the dancers turned into stick figures. After that, the swap takes place through a neural network synthesis video of the target dancer based on the stick figure movements of the sourcedancer – and voila! All you need for this are some video images and the right AI software. It’s impressive work and traditionally this kind of video manipulation with a whole team would take you several days. Humen AI aims to turn the dance video gimmick into an app and eventually develop a paid service for advertising agencies, video game developers, and even Hollywood studios. Ricky Wong, co-founder of Humen AI, says: “With three minutes of motion images and material from professionals, you can make anyone dance. We try to bring joy and fun to people’s lives.” Zhou adds, “The future we envision is one where anyone can create Hollywood-level content.”

Smart assistants and virtual people

Smart assistants like Siri, Alexa, and Cortana have been around for a while and have improved a lot in recent years. However, they still feel somewhat like a new user interface that should give you exact instructions, rather than a virtual creature that you can interact with naturally. And one of the most important steps in creating credible virtual “human” assistants that we can interact with is the ability to mimic facial expressions, body posture, gestures and voices. These so-called virtual persons are slowly but surely becoming mainstream – think of digital influencers for example – and with them we communicate just like we do with real people. And while digital influencers don’t really respond to you in their own words, because their content is created by storytellers, they herald a future of “natural” interaction with real virtual creatures. With deepfake technology trained with countless examples of human behavior, we could give smart assistants the ability to make and understand high-quality conversations. And thanks to the same technology, even digital influencers can develop the ability to respond visually – in real time – in credible ways. Welcome to the future of virtual people. And thanks to the same technology, even digital influencers can develop the ability to respond visually – in real time – in credible ways. Welcome to the future of virtual people. And thanks to the same technology, even digital influencers can develop the ability to respond visually – in real time – in credible ways. Welcome to the future of virtual people.

Deep generative models offer new possibilities in healthcare

Deepfake technology can also offer many benefits in other sectors, such as healthcare. The tech can be used to synthesize realistic data to help researchers develop new treatment methods for diseases so that they are no longer dependent on patient data. Work in this area has already been conducted by a team of researchers from the Mayo Clinic, the MGH & BWH Center for Clinical Data Science, and NVIDIA, who have collaborated on using GANs (generative adversarial networks) to create synthetic brain MRI scans. develop. The team trained its GAN with data from two brain MRI datasets: one contained about two hundred MRIs showing tumors and the other thousands of MRIs showing signs of Alzheimer’s. According to the researchers, algorithms trained with a combination of “fake” medical images and 10 percent real images became just as adept at detecting tumors as algorithms trained only with real images. In their paper the researchers say: “Data diversity is critical to success in training deep learning models. Medical imaging data sets are often unbalanced because pathological findings are generally rare, which poses quite a few challenges when training deep learning models. We propose a method to generate synthetic MRI images of brain tumors by training a GAN. This provides an automatable, low-cost source of diverse data that can be used to complement the training set.” Because the images are generated synthetically, you no longer have to deal with privacy or patient data challenges. The generated data can be easily shared with different medical institutions, creating an endless variety of combinations that can be used to improve and speed up the work. The team hopes the model will help scientists generate new data that can be used to detect anomalies more quickly and accurately.

The dangers of deepfakes

As exciting and promising as deepfake technology may be, these developments also pose several serious challenges. The most important of these is the distribution of pornographic material featuring persons who have not given their consent. And according to a DeepTrace report, a whopping 96 percent of the deepfakes currently found online are made up of this type of material. There have also been several reports of deepfake audio being used for identity theft and extortion. The use of deepfakes potentially poses a huge security and political destabilization risk, as the technology can be used to spread fake news and lead to an increase in cybercrime, revenge porn, harassment, abuse and (fake) scandals. There is also a good chance that video images and audio files will soon no longer be allowed to be used as evidence in court, as they will become almost indistinguishable from the real thing. according to Brookings Institution, the social and political dangers of deepfakes include “disrupting democratic discourse; rigging elections; decreased trust in institutions; declining journalistic quality; exacerbation of social divisions; undermining public security; and inflicting hard-to-repair damage to the reputation of prominent individuals.” Deepfakes can also cause serious financial problems. Some examples include a British energy company that was tricked into making a $243 million fraudulent wire transfer and an audio deepfake used to defraud a US CEO out of $10 million. And here are some more important examples of the dangers of deepfakes.

New Year’s video speech leads to attempted military coup poging

The fact that more and more – and increasingly sophisticated – deepfakes are circulating on the internet can mean that any video that seems slightly outlandish can cause chaos. An example is the New Year video speech by Gabon’s President Ali Bongo in 2019. The president had not been seen in public for several months and the lack of answers from the government led to more and more speculation and doubt. The video subsequently caused growing suspicion among people in Gabon and international observers about the president’s well-being. Although the purpose of the video was to speculation about the poor health of the president of the world to help this plan failed because Bongo’s opponents were not convinced of the video’s authenticity. The opposition believed there was something odd about the president’s locomotion in the video footage. A week after the video’s release, Gabon’s military called for a coup d’état, which ultimately failed. Hany Farid, a computer science professor who specializes in digital forensics, said: “I just watched several other videos of President Bongo and they don’t resemble the speech patterns in this video, and even his appearance doesn’t look the same” . Farid added that he could not give a definitive assessment but that he felt “something was not right”.

Deepfakes as blackmail material for cheerleaders

A Pennsylvania woman was recently arrested for creating deepfakes of underage cheerleaders. The victims were her daughter’s rivals for the local cheerleading squad. With the fake images, the 50-year-old mother tried to put the girls in a bad light. Using photos and videos that the teens had shared on social media, the woman created fake photos and videos, in which it appeared that the girls were drinking alcohol and taking drugs naked. The woman then sent these deepfakes to the coaches to get the teens disqualified. The fake material was also sent to the girls themselves with a message urging them to commit suicide. According to the American media, the daughter herself would not have known about her mother’s actions. The mother is being charged with cyber abuse and related crimes. With regard to the first victim says Matt Weintraub, DA of Bucks County: “The suspect edited a real photo with some photoshop app to make it look like this teenage girl had no clothes on. But it was a social media screenshot showing the teen wearing swimsuits.”

Deepfake bots on Telegram create nude photos of women and children

Last year, more than 100,000 fake nude photos were generated by an ecosystem of bots at the request of Telegram users . The foundation of this ecosystem is an AI-powered bot that allows users to “strip” the clothing of images of women so that they appear naked. according to a report from the visual threat intelligence firm Sensity, “most of the original images appeared to have come from social media pages or directly from private communications, which the individuals in question probably didn’t know were being targeted. While this case mostly involved individuals, we also identified a significant number of social media influencers, game streamers and celebrities in the entertainment industry. In addition, a limited number of images appeared to be underage, suggesting that some were primarily using the bot to generate and distribute pedophile content.” The deepfakes have been shared on various social media platforms with the aim of public shaming, revenge or extortion. Most deepfake bots use DeepNude technology, but we see more and more similar apps popping up on the internet. All you have to do is upload a photo and then you’ll get a manipulated image back in minutes. Unfortunately, since Telegram uses encrypted messages, users can easily create anonymous accounts that are virtually impossible to trace. And while encryption technology is meant to protect users’ privacy and evade surveillance, it’s not hard to see how you can use these features for shady ends as well. Unfortunately, users can easily create anonymous accounts that are virtually impossible to trace. And while encryption technology is meant to protect users’ privacy and evade surveillance, it’s not hard to see how you can use these features for shady ends as well. Unfortunately, users can easily create anonymous accounts that are virtually impossible to trace. And while encryption technology is meant to protect users’ privacy and evade surveillance, it’s not hard to see how you can use these features for shady ends as well.

What can we do to distinguish fake from real?

As it stands, the number of deepfake videos circulating online has increased at an astonishingly estimated 900 percent annual rate. As technological advances have made it increasingly easy to produce deepfake content, more and more experts are wondering how we can curb the malicious use of this technology. One of the ways to do this – as in the case of cybercrime and phishing – is to raise public awareness and educate people about the dangers of deepfakes. Many companies have now launched technologies to recognize fake content, prevent its distribution or verify authentic content through blockchain or watermarks. However, the downside is that these detection and authentication methods can also be used by those same malicious actors to create even more convincing deepfakes. Here are some examples of technologies that have been developed to combat the misuse of deepfakes.

Deepfake policies of social media platforms

Social networks play the most important role in preventing deepfakes from being used for malicious purposes. Deepfakes are currently seen by social media platforms as any other content that is misleading or could lead to people being duped or otherwise disadvantaged. The policy of Instagram and Facebook for example to ‘manipulated media removal, excluding parodies. YouTube bans manipulated content that is misleading or poses serious risks, and TikTok removes “digital counterfeits” — including false health information — that are misleading and can cause harm. Reddit removes content that deceptively or deceptively impersonates people or entities, but makes an exception for satire and parody. However, as the number and quality of deepfakes continue to increase, it is unclear how social networks will be able to maintain these policies in the future. One thing they could do is automatically label deepfakes, whether or not they are harmful, so that at least more awareness is created.

Spotting super realistic deepfake images

Researchers at the University of Buffalo have developed an ingenious new tool that allows them to spot super-realistic deepfakes. In their paper tell the researchers about the method they have developed to distinguish authentic images from images generated by deepfake technology. They do this by carefully studying the eyes of the person in the picture. What the researchers found is that the reflections in both eyes of the person in an authentic photo due to the same lighting conditions are usually identical. With manipulated images, however, this is usually not the case. The tool has so far succeeded in recognizing images generated by deepfake technology in 94 percent of the cases. Incidentally, the tool is most accurate with photos taken with the portrait setting, which is often the case with close-up portrait photos.

Real attendance guarantee

In the fight against the abuse of deepfakes, it is critical that you can verify that the person you think you are dealing with online is actually real – and this can be done with iProov Genuine Presence Assurance. The iProov system uses biometric scans that can identify whether the person in question is indeed a living person and not a photo, video, mask, deepfake or other method to circumvent a (biometric) security system. The system works on mobile devices, computers or in unattended kiosks and is used by organizations around the world, such as the National Health Service (NHS) in the UK. The NHS has opted for iProov biometric facial authenticationto improve users’ onboarding experience. Thanks to iProov’s Flashmark facial authentication technology, remote users can securely log into the NHS app to make appointments, access medical records and request repeat prescriptions. The process consists of submitting an ID photo and positioning the face on the screen. After a short series of flashes, the user’s identity is verified and he or she can use the NHS app.

Deepfake Antivirus

Sensity, an Amsterdam-based company developing deep learning technologies for monitoring and detecting deepfakes, has developed a visual threat intelligence platform that applies the same deep learning processes used in creating deepfakes. The system combines deepfake detection with advanced video forensic analysis and monitoring capabilities. The platform is a kind of antivirus for deepfakes and monitors more than 500 sources on the open and dark web where the chance of finding malicious deepfakes is high. It warns users when they view anything that may be AI-generated synthetic content and provides detailed ratings and threat analysis. When you upload URLs or your own photo and video files, Sensity analyzes them to get the latest, detect AI-based media manipulation and synthesis techniques, including fake human faces in social media profiles, dating apps or online financial services accounts. Sensity also provides access to the world’s most comprehensive deepfake database and other visual media targeting public figures, including insights into the sectors and countries most affected by this technology.

The future of fake – and other considerations

Pandora’s box has been opened and it seems that the race between creating deepfakes and detecting and preventing them will intensify in the future. Deepfake technology is becoming more and more accessible and it is becoming easier for ‘the average person’ to create deepfakes themselves. In addition, it is also becoming increasingly difficult to distinguish deepfake content from authentic content. Deepfakes will continue to evolve and spread. And challenges like the lack of detail in the synthesis will no doubt be overcome in the short term. Furthermore, improvements in neural network structures and advances in hardware are expected to significantly reduce training and delivery times. There are already new algorithms that can generate increasingly realistic – and almost real-time – outputs.

And while the use of deepfakes for good is rapidly increasing in industries such as entertainment, news and education, these developments will simultaneously lead to even more serious threats. Think of increasing crime, the dissemination of fake information, synthetic identity fraud, election manipulation and political tensions. Another aspect to consider is that deepfakes also have a very negative impact on our freedom of choice and identity. Using a photo you can actually make someone do all kinds of things – which in reality never happened at all – without anyone’s permission or even knowing anything about it.

It is clear that the misguided, deceptive use of deepfake technology needs to be curbed and tech experts, journalists and policy makers will play a crucial role in this. They are the right people to inform the public about the possibilities and dangers of synthetic media such as deepfakes. And if we teach ourselves to only trust content from solid, verified sources, we may discover that the good use of deepfakes outweighs the bad. With greater public awareness, we can mitigate the negative impact of deepfakes, find ways to deal with them, and in the future even see that we can also take advantage of the possibilities of deepfake technology.

Facebooktwitterredditpinterestlinkedinmail

WITH CURRENT TECHNOLOGY, A LOT IS POSSIBLE, LET’S DO WHAT CAN BE DONE FOR AND BY NICKERIE… WE ONLY DELIVER GREEN ENERGY FROM NICKERIAN SOIL

Facebooktwitterredditpinterestlinkedinmail
 
Now that the new government has been formed in Suriname, it is more than ever time to think carefully about how to make Nickerie a top district of Suriname. We don't have to keep inventing the wheel. So many things are obvious to start with. In this blog I start generating electricity by the local population. We have the sun with us. Policymakers must work towards promoting the green economy. By bringing the people with you, 

Nickerie will eventually grow into a sustainable energy district. Together with the local population and other actors, the self-generation of sustainable zone energy will give the district enormous support. Together, the energy transition will have an impact elsewhere in the country. Suriname is getting greener and greener.

As awareness increases, more people will contribute together to biodiversity, nature conservation and the quality of life of local communities.

ALWAYS GREEN

We must all go for more and more Green. It means that in our future (the new normal) many more people will use energy which they have generated themselves. Even if the sun is not shining, or if there is no wind and the generation of green electricity at that time is minimal, this is no problem. 

A bit of technology is available for everything. It requires new developments and behavioral change. It is ambitious, but it is possible. If we do it together. Dare to dream big. Who knows, we may see a lot of people driving around with solar panels on the roof of their car[s].

As an active blogger, from time to time I will also focus on Suriname where I come from and stay. Sometimes the triggers may be less beautiful, but they are certainly constructive and offer eye openers to policy makers and other interested parties.

The
Regional
Blog
Authority
Facebooktwitterredditpinterestlinkedinmail

Five interesting developments in tech for 2020

Facebooktwitterredditpinterestlinkedinmail

Change is a constant factor in the fast-moving world of technology. New products and trends come and go so fast that it is difficult to keep up with, but if an organization wants to avoid the risk of falling behind, it is a must to keep abreast of current developments.

Image result for trends 2020

1. Super-fast technology at your fingertips At
speeds up to 100 times higher than its predecessor, 5G will be the second largest evolution in the telecom industry. It promises super-fast download speeds and a lower latency. However, the arrival of 5G also means that companies must prepare for the implementation of this technology both in the workplace and beyond.
Smartphones bring the possibilities of 5G directly within reach. It is therefore expected that we can expect a doubling when it comes to the smartphone as a favorite device in the workplace. And as the adaptation and value of flexible devices such as the smartphone increase, so too will the demand for products to better protect these devices.
Organizations will have to adapt the workplace and work floor to the modern needs of employees in order to facilitate a seamless experience for various devices for them.

2. Security remains a priority
2019 After the introduction of the GDPR in 2018, the focus was on data protection. This also brought the debate about cyber security to the forefront, encouraging both organizations and consumers to pay more attention to their personal data. Yet cyber security is often limited to a silo, separate from the physical security of data, while the two are nevertheless inextricably linked.
To illustrate, all you have to do is look at the example of Heathrow Airport in the UK. They received a fine of no less than 120,000 pounds last October after a staff member lost a USB stick that was later found by a citizen. This example shows that a seemingly small error can have large and expensive consequences. A lost USB stick or lost smartphone can already be enough to expose the confidential data of an organization. In 2020, the focus on combining cyber and physical security will grow.

3. Sustainability is gaining importance
In the past year we have seen enough examples of greenwashing and sustainability commitments that have not been met. However, sustainability will continue to gain in importance in 2020. The changing wishes of customers require companies to take action in all different areas.
Resellers and cooperation partners demand transparency in the field of sustainability from their suppliers. After all, every organization will set high standards for its environmental policy across the board.
As a small organization, it is easier to set up a short supply chain for sustainability, but as the size of the company grows, it can become difficult to keep all levels green. It is the responsibility of the organization to encourage this change and to be transparent in this. After all, customers appreciate and expect this from organizations. Sustainability is no longer just a USP, it will become a requirement in 2020.

4. Meeting the needs of the next generation
Flexible and remote work plays an essential role in 2020. Gen Z is entering the workplace and the arrival of this new generation will also change the role of technology. This new generation will incorporate the available technologies and policies employers pursue in their choice to get started. Being connected and flexible therefore becomes essential in recruiting the right talent. Think of linked functionalities on the shop floor, companies need hardware that has cloud capability and match the pace of the changing work ecosystem. This way, the right docking station can easily let an employee synchronize his devices and gadgets. Whereas a laptop replaced the fixed PC in ease of use at the time, the docking station will make a desk full of cables superfluous.

5. The role of the IT supplier is changing
Because both large and small organizations are turning to leaner models and processes to achieve optimum business efficiency, the amount of time and budget available for training and development can be limited. If fewer people are needed to do more, this means that companies will increasingly rely on their IT suppliers to train and guide them with the most suitable technology for integration into and outside the workplace. Companies that purchase IT devices and accessories for the workplace face an overwhelming possibility of choices that can ultimately be quite confusing.
In 2020 we will increasingly see existing IT suppliers as an extension of the organization. They provide valuable advice and help companies determine how technology can best add value to their activities.

Facebooktwitterredditpinterestlinkedinmail

Better business results with digitization

Facebooktwitterredditpinterestlinkedinmail

DIGITIZATION TREND WATCH

Image result for digitization

Your employees have certain technological expectations that you will have to meet. If you give them the right resources, you ensure more productivity, better cooperation between team members and better communication with customers.

If you don’t do that, you have a chance of employees losing the pleasure of their work. This does not improve contact with your customers. And if the customer experience lags behind, there is always a competitor who wants to take over the customer from you.

What does digitizing look like to you?

You need to find out in which areas you need digitization to align your business with your business strategy. Including objectives such as business growth, cost savings, process improvements and specific project objectives. How do you do that?

If you take the right steps on the road to digitization, the agility and productivity of your employees will increase and they will work better together. Why? Simply because it becomes more fun to work at your company. To begin with, ask yourself three questions: what are your business objectives, which processes are you currently using and with which technology can you bring the two in harmony? In this article we explain in three steps how you can make digitization a success.

1. Take a closer look at your document management

To get from point A to point B, you first have to know what point A looks like exactly. You will find out by first taking a close look at how documents are handled within your company. How is printed? And what does the document management look like? Will you die in the paper? Are there overcrowded filing cabinets throughout the organization? On the basis of these types of questions you will discover which model of digital maturity your company falls into. In this way you better understand how far you are in the digitization process and what course you want to take. Perhaps one of the following three scenarios applies to your situation:

  • Lots of paper: to continue the core business, a lot is done by hand and on paper, with some use of digital data management.
  • Digital : digital technologies and data are used to stimulate emerging business and your people get insights where they can do something.
  • Completely digital: to obtain new business, you organize your activities, processes, etc. in such a way that you can optimally utilize the benefits of digital technologies.

In terms of digital maturity, no company fits exactly within one of these three frameworks. Some have yet to start scanning their paper documents. They still do everything by hand and on paper. Others have already digitized certain processes and are on their way.

Map your document processes

You will therefore determine how ‘mature’ your company is in terms of digitization by mapping your current document management processes. It is important to keep your business objectives aside and to draw up recommendations for next steps. You could actually see all these activities as one step. If you look at the current state of printing and document processing, future business goals also suddenly become much clearer. You can consider engaging a consulting team with a lot of experience in the field of digitization. These people can help you view the existing situation objectively. But whether you involve a consultant or not: by starting to think differently about technology, you will gradually make better decisions.

Digitization experts understand that companies have little use of technology if it does not effectively support their strategic activities and innovation is not forthcoming. By starting to think differently about technology, you will better understand what technology is worth for achieving better business results. But before you come to that, you first have to know which route data is still covered by your entire organization.

Look at your current printing infrastructure

Also check to what extent the current printing infrastructure consumes the time of your IT staff. Companies often do not use their printing technology in such a way that the processes actually run more efficiently and IT people can deal with more relevant issues. Maybe it makes much more sense to trade in your print server for the cloud. This gives your employees more time for activities that contribute to your business strategy. If your print infrastructure is already partially or completely in the cloud and you scan your documents directly to the cloud, you already have a higher maturity level than a company that processes all the print work locally. This is a step in the right direction. Once you have a good idea of ​​your current document management processes, you can explore the possibilities of further digitization.

2. Make your processes more efficient with digital data

According to research agency IDC, “87% of directors claim that digitization is a priority. But we often see that they don’t understand the ‘why’. In short, they see digitization only as a collection of technologies and solutions, not as a means to work towards their business goals. The belief that you have to look for technology ‘because you have to’ doesn’t help you find the right technology for your company. Before you start looking for the right technology, you must ask yourself the following:

  1. How can we make better use of data to ensure that our technology works better and that our employees can act faster?
  2. Which manual processes can we automate, so that our people have more time for activities that contribute to the business strategy?
  3. How do we get a digital workplace on the ground that makes our employees more analytical, flexible, innovative and creative?

Based on the answers to these questions, a future image of user-friendly document processes is formed throughout your organization. With that in mind you will determine how you would ideally digitize your data in a way that benefits user processes from start to finish. Below we will take a closer look at the above questions:

Question 1: Determine whether your company is sufficiently capable of continuing and maintaining the core business. These days we need to be able to exchange ideas and information at lightning speed, but the traditional office is not designed for that. From the answer to the first question you can see at which points fast action matters most for your business. This way you can find out which information processes could use a little more efficiency.

Question 2: Discover how you can promote emerging business. For this, employees on location and at a distance must be given the opportunity to act more flexibly and have time for activities that contribute to your business strategy. You give them that freedom by automating manual processes. Once you have identified which processes need to be automated, you can start looking at collaboration tools that allow your employees to exchange ideas more freely with each other and with your customers.

Question 3: Ultimately, you must determine how you want to create new business in the future. You do this by giving your employees the digital support they need to exchange ideas with each other and work in a more innovative way. With all of today’s workplace solutions you can leave productivity largely to technology and your employees can engage in innovation. This is a future-oriented approach: thanks to digitization , your team can work better on your business objectives.

You can also see digitization as follows: it is a step that allows you to switch from slow, inefficient printing processes to optimized workflows. Once you have determined how you can best store digital data and share it with your employees and customers, you plan how you can optimize this data through user processes. In other words: you are going to plan how to get your team to work optimally.

3. Use digitization to let your team perform optimally

In step 2 you investigated how your employees can use data in a more efficient way. In step 3 you will look at how you can optimally organize all processes throughout your organization. With that you can:

  • Give internal and external employees the time and resources to collaborate more easily and effectively.
  • Let your employees work better and more productively with handy technology that ensures streamlined workflows.
  • Measuring data and making information more transparent for employees, so that they can make informed decisions.

Choose the right technology

Exactly how you look at this step is important. It is not so much about using the technology itself. You want to influence the behavior of your employees by improving processes using the right technologies.

Limit the number of manual operations and make your data processes more efficient. Then you make the difference between technology at home and at work smaller – and you deal with the frustrations among your employees. It is important that you focus on the ‘how’ of the workflows: how exactly must those processes change in order to achieve optimum results? The answer to that question leads you to the specific technologies that match the unique work styles of your people.

Stay ahead of the competition

Have you done little to nothing about digitization? Then remember that today’s economy relies heavily on technology. And also remember that you can only keep up with the competition if you provide your employees with the right tech. Urgent action must therefore be taken. The sooner you start digitizing, the better you can stay ahead of the competition.

DIGITIZATION is not anymore a far from my bed show.

Facebooktwitterredditpinterestlinkedinmail

THE TRANSFORMATION OF TECHNOLOGY

FacebooktwitterredditpinterestlinkedinmailThe development of technology is constantly changing. By improving processes more and more, our lives are made ever easier. But I sometimes wonder, is that really necessary?Don’t we sometimes spend too much time in the technological tools, so that we forget what is really important?

What have changes in technology brought us?

For me it is important that technological innovation ensures that we can live ever more sustainability. Cars become more efficient, products last longer, packaging uses less and less plastic and companies can make better choices in their processes. We use technology to create a better environment and thus a better society.

It is good that as a company you can make more conscious choices with digitization . Using less paper is a good example of this. By improving processes and optimizing digitally, a company contributes to the sustainability of our society. The transformation of technology also helps a company to work smarter; processes cost less time, colleagues speak to each other via video instead of being in the car for an hour and a lot of costs are saved.

Loss of connection

Technological innovation also has a downside. In my opinion technology is driving people apart more and more. Our lives are getting busier, the agenda is increasingly full of appointments and we need more plans and multitasking . So our smartphone is glued to our hand and we regularly send, while we are talking to, also an app to a friend what we eat tonight, and you name it. We are less and less aware of events and lose contact with what is happening around us.

Just think about sending a Christmas card. How many people did you send a Christmas card last year? And how much did you receive there? We no longer choose to take the time for these activities. And yes, if you are talking about the environment, is not a digital card much better? Yet we do not always send it, and it does not always give the same feeling as when you receive a paper, handwritten card. A personal message does so much more. And how about doing an old-fashioned thing, so spontaneously between the companies? We do not actually have time or energy for that. Is not that much easier from the comfort of the Facetime or Skype?

Transformation of lifestyle

We can not imagine that we used a mobile phone just to call and text, not so long ago. Now our whole life is in our phone and it has become indispensable. Innovation and technology have really transformed our lifestyle in this way.

In the end innovation in technology has brought us a lot of beauty, and it has a positive influence on sustainability and our society. But let us consciously continue to deal with this change and not let it completely affect our lives. Then choose to go offline and live more consciously in the moment. And this year at Christmas? You might send a handwritten card to your loved ones again.

MERRY XMASFacebooktwitterredditpinterestlinkedinmail

Global Cognitive Computing Market 2016

FacebooktwitterredditpinterestlinkedinmailIntense Research releases a new market research report “Global Cognitive Computing Market (Technology, Application, End User, Deployment Type and Geography) – Size, Share, Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 – 2020” to add to its collection of research reports.

Cognitive computing processes extraordinary volumes of complex data and dramatically enhances the productivity levels in enterprises.Cognitive computing is considered as a next-generation system that interacts in human language and helps human experts to make better decisions by understanding the complexity of big data. Cognitive computing can process human language, unstructured data and can even self-learn by experience and perform tasks similar to the ones done by humans. In the current scenario, big data is increasing due to digitalization and most of the data is received in unstructured form such as images, videos, natural language and symbols. Cognitive computing, with the help of different technologies such as natural language processing, machine learning and automated reasoning, translates unstructured data to sense, and infers and predicts the best solution. Cognitive computing is majorly used in BFSI, healthcare, security, and retail applications. Increasing volume of unstructured data and advancements in technology largely drive the cognitive computing market. Cloud based technological advancements, development of innovative hardware and software systems and cognitive experience interfaces would further create opportunities for the cognitive computing market.

Get Free Sample Report of Cognitive computing Market: http://www.intenseresearch.com/market-analysis/global-cognitive-computing-market-technology-application-end-user.html#request-sample

The market for cognitive computing is segmented on the basis of technology, applications, end user, deployment type and geography. Natural language processing technology accounted for the maximum revenue share in 2014 and this segment would continue to dominate during the forecast period (2015–2020). Natural language processing and machine learning have generated nearly 44% and 30% of the revenue respectively, in 2014. Retail and security would be the fastest growing application segments registering CAGR of 35.8% and 36.5% respectively, during the forecast period.

The key players in the market are acquiring specialized technology companies to gain technical expertise in order to develop innovative solutions. In March 2015, IBM acquired AlchemyAPI, one of the leading providers of scalable API services and deep learning technology, which would aid the development of IBM’s next generation cognitive computing applications. In Jan 2014, Google acquired the cognitive computing start-up DeepMind with the aim to integrate DeepMind’s NLP technology into its core search product for better understanding the queries written in a natural language.

Key players of the cognitive computing market are IBM Corporation, Google Incorporation, Microsoft Corporation, Nuance Communications Inc., 3M, Hewlett Packard (HP), Statistical Analysis System (SAS), SAP, Tibco Software and Oracle Corporation.

Get Full Table Of Content (Index) Of Cognitive computing Market: http://www.intenseresearch.com/market-analysis/global-cognitive-computing-market-technology-application-end-user.html#table-of-contentFacebooktwitterredditpinterestlinkedinmail