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GET GROOVING AND MOVING YOUR BUSINESS

One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such. Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these fast movers into buyers is one of the major obstacles in building your new business.

Below are 10 things you can do to increase your website’s conversion rate:

Call to Action – Telling your visitors what to do can help turn their indecisiveness into action. Tell them what to do to begin the ordering process. Tell them why they should buy from you and that they should “Buy Now”. Tell them to Click Here to make the purchase. Give clear and concise instructions.

Easy Navigation – Do not make your site a maze for your visitors to try and navigate. Have a simple, clean design with an easy navigational menu. Use short, straightforward, easy-to-read paragraphs. Make all your pages uniform and professional.

Be Direct – Write your page copy like you would talk to your customer. There is no need for fancy words. You do need to be professional but your web pages DON’T need to be written like a complicated legal contract.

Contact Info – Always have your name and contact info on every one of your web pages. Be sure to write an About Us page. People will NOT trust you if they do not know who you are. Make up a Privacy Policy page so your visitors feel secure, which will add to that trust.

Professional Graphics – Graphics can assist in increasing sales but do not use the childish looking cartoon clipart. Use professional well-designed graphics. There are some sites where the cartoon clipart will fit but most will need sharp clean professional graphics.

Easy Ordering Process – One way to lose a customer is by having a long, drawn-out ordering process. Having to click through too many pages to order will have your potential customer clicking to another site. Be sure your shopping cart is secure and doesn’t ask your customer to write a book or click to the moon!

Upfront with Prices – One thing that makes me leave a site very quickly is if they try to hide their prices. Even if your prices are a bit high, you will be better off to be upfront with them than to try and hide them. Also, have easy access to your shipping rates and return policies.

A sense of Urgency – Sometimes people need a little help deciding if they should order or not. Creating a sense of urgency can help them make that decision. Limited Time Offer, Limited Supply, First 10 Customers, Buy Now for Free Gift. All these types of phrases help get the customer in the “Buy Now” frame of mind.

Stress the Benefits – Be sure to explain what your products and/or services can do for your customer. Benefits sell more than features. For example: If you are selling office chairs, be sure to tell them how it will help their posture thus minimizing back pain instead of explaining what the chair is made from. Let them feel it and know the chair will support their spine rather than going on and on about the fabric. People want to know what your product can do for them!

Make Your Visitors Feel Good and Appreciated – If your visitors feel good and appreciated just for being a visitor, then they know they will be treated well as a customer. Give a free gift just for stopping by. Give them a discount on their first order. Let them know you appreciate them and thank them for even stopping by your site.

All these things can help sway a person’s decision “To Buy or Not to Buy”. Try as many as you can and see how effective they can be.

Please feel free to send us your comments and keep in touch with me and my team.

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How an Ecommerce Website Can Profit Your Business

Most of the people are now exposed to the booming industry of internet with the advancement of technology utilized by a maximum number of people around the world.

Now the marketing strategies have completely changed with the increased competition in the market and businessman is looking for more options to enhance their business growth and grow revenue more than their competitors. So, choosing the best website development company is the necessity to achieve good result and promote your brand name.

An e-commerce website has given an exposure to all customers to buy products online and has given a great online shop to all businessmen for sailing and generating tangible profits for their business product.

Whether you have a small or a large scale business, your primary approach is making an e-commerce website like eBay, Amazon, flip cart etc. A professional company has that experience of making similar sites with their skills and experience.

Some of the benefits of having an e-commerce website are:-

1. Gaining New Customers

To understand the customer’s requirement, you have to monitor the behavior or interaction with your product. For higher sale revenue, it is needed to pay attention to each customer who comes into your shop and how long does a product take to reach to your customer’s place.

In the fast growing, market business strategies are changing rapidly and you have to analyze whether your customers are updated with these new technologies or not. What type of target audience do you have? What percentages of your customers are shopping online?

All these answers will give you an overview of your business strategies which you have to follow to have the visit of more customers in your shop. For having best e-commerce website for your businesses you have to hire a best web development company which will create a wonderful website for your business and manages your product with affordable price.

If you want to increase the percentage of your sale by 30 percent you need to acquire 30 percent more customers and must try some ideas:

Advertising: It can be of two types paid and unpaid ads i.e. Pay-per-click ads, content ads, keywords, or remarketing ads.

Social Media: Tweet about your offers and discounts on special products and expand your followers in Facebook, Twitter, Instagram etc.

Referral program: To hold your existing customers with you for a long time so, that you have to set up a referral sales program and offer them an incentive to refer your name to their colleagues or known people via email, social media or other means.

Marketing Campaign: To get some social media exposure, you need to put some efforts on renovating your website, changing some market segments that will appeal to different people and looks better than your competitors.

2. Product description

An e-commerce site dispenses its visitors with sheets of data that contain a brief description of characteristics and features of products. The product catalog is there to give all information about the product that you are willing to buy and even the datasheets contain ratings which are given by the past client to that particular product.

Before buying any product customers can go through all the parameters such as size, quality, brand and more details are given. E-commerce gives you the complete experience of window shopping and help in every step needed by the customer.

3. Easy and simple shopping experience

Search engines are used by millions of people every day to search out what they need or require. E-commerce solution is also providing the online solutions to customers who have no time to search for an outside market; online store shares the same experience with their customer so that they don’t miss doing window shopping that too, without putting any physical efforts.

Because of the increasing value of the online market, the online promotion becomes the necessity for promoting business. Most visitors prefer to click only on those links which were shown on the top page of search engine. No one wants to turn the next page, that’s why to get more business e-commerce site should place on the first page. This SEO technique helps your e-commerce website to be placed on top and the visible to a maximum number of customers and gain more revenue.

4. Managing of inventory is easy and maintenance cost is reduced

There is a various cost involved in managing this inventory and management of these inventory will cost your time but gives you the easier and simplest way of managing inventory by your own.

An e-commerce platform provides excellent features and facilities which handle certain responsibility. You can automate your inventory in the system and it reduces your operating cost of the online store.

Choosing an e-commerce platform is not that easy for your business, you might hire the best website developer who determines the success of your business. The traffic which you get through this site will help you in reaching the top of all brands and can easily compete with your competitors in the market. The e-commerce website can be advertised by social media and Google AdWords.

The benefits of e-commerce websites are endless and the way of buying and selling things were now completely changed the shopping method in big countries like India or countries in the Caribbean Region as well. People are more involved in online shopping and big e-commerce sites are providing the best services to their entire client.

How To Use a WordPress Blog To Enhance Traffic To Your Website

WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

Master strategies for boosting your website traffic right away

You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.

Right?

No!

You have to do something to make people come to your website.

There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.

The three strategies are:

1. Buy Traffic for your website

2. Send offers and information to individuals in your mailing list

3. Request reciprocal links/endorsements

1. BUY TRAFFIC FOR YOUR WEBSITE

As the name suggests, this strategy would require you to dole out some money!

You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.

You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:

Google Adwords

Yahoo! Search Marketing

Miva (formerly findout.com)

Goclick

When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.

2. SEND OFFERS TO MAILING LIST

Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”

He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”

You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!

A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.

3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS

There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:

They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.

Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.

Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.

Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.

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