Master strategies for boosting your website traffic right away

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You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.

Right?

No!

You have to do something to make people come to your website.

There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.

The three strategies are:

1. Buy Traffic for your website

2. Send offers and information to individuals in your mailing list

3. Request reciprocal links/endorsements

1. BUY TRAFFIC FOR YOUR WEBSITE

As the name suggests, this strategy would require you to dole out some money!

You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.

You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:

Google Adwords

Yahoo! Search Marketing

Miva (formerly findout.com)

Goclick

When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.

2. SEND OFFERS TO MAILING LIST

Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”

He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”

You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!

A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.

3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS

There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:

They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.

Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.

Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.

Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.

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Erection changes in men in third age

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1.The spontaneity of the erections. The first change concerns the spontaneity of the erection, as you know, at 18 year, everything is wonderful, a fantasy, the perception of a breast, the idea of looking in to a Playboy magazine, all this things could bring an erection instantly.But the reaction time of the erection grows with age,from 2,3 second at 18 years,to several minutes after 50 years.

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These decreases are caused mainly by physiological factors: the weakening of the cardiac muscle, the contraction of the veins and artheris. These changes don’t mean the end of the sexual life, it’s necessary to accept this situation if you don’t want to aggravate it.If, however, this thing happens, the perception that ”the sexual life has come to an end”, the emotion that comes with it, sets off the reflex process of the erections, and blocks them from happening.

Did you know that it is not necessary to have an erection when you begin to make love? The caressing and hugs are welcomed, while waiting for an erection, you can enjoy the foreplay, and become aware of the sensual pleasures ( non-genital), that are attached to it.

2.The hardness of the erections. Another important change that comes with age is the hardness of your erections: the penis will no longer know the ”as hard as iron” erections, from the first sexual experiences. Practical, this loss will happen mostly during foreplay. As the excitation grows, the penis becomes harder,generally, reaching it’s maximal firmness point during the orgasm, but not always.

In any case, the firmness of the erection it’s necessary maybe during the penetration, but what makes you a good or mediocre lover, is the way you use it. A semi-firm penis or at three-quarter of it’s maximal erection capacity, can offer the same, even more pleasure to the partner, as long as it’s used in different ways, instead of a single, mechanical way.

3.The long erection without ejaculation. This is the most ”convenient” change that you can observe as you age: the rapidity of the ejaculation fades out with age, the woman can only congratulate you for this, especially if you were ”faster” when you were younger, and the ejaculation happened before or immediately after penetration.

The rapidity of the ejaculation, that others call early ejaculation as it’s a disease, is a normal sexual characteristic of the young male. This rapidity is an natural effect of several factors: the intensity of the teen sexual pulse, caused by a high level of testosteron; the high sensitively of the genital organs; the born tendency to orgasm of the male; the erotic charisma of the young partner and the biological necessity to reproduce when the male body is in it’s best shape (18-30 years).Far from being an impotent ( sexual dysfunction), the rapid ejaculation is, from a genetic and reproductive point of view, an advantage for the survival of the human race.

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GOOD QUALITIES OF A MANAGER

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Delegating:

Learn how to choose what to delegate, match employee and delegated assignment, and set the stage for success by both developing your employees and freeing up your time for critical managerial tasks.

Goal Setting:

Learn how to set realistic goals, prioritize tasks, and track milestones to improve performance and morale.

Managing Upward:

Learn insight into developing a mutually rewarding relationship, with skills for communicating and negotiating with your manager, presenting problems or opportunities to your supervisor and accepting responsibility for your proposed actions.
Meeting Management:

Learn about planning and conducting meetings from start to finish; preparation, keeping the meeting on track, and follow-up and dealing with problem behaviors exhibited by meeting participants.

New Manager Transitions:

Learn what it means to be a manager, as well as how to navigate the complex and often stressful transition from individual contributor to a new manager.
Presentation Skills:

Learn about preparing and delivering presentations that command attention, persuade, and inspire, rehearsal techniques, creating and using more effective visuals, understanding your objectives and your audience to create a presentation with impact.
Stress Management:

Learn the difference between positive stress that enhances productivity and negative stress that breeds tension, lowers productivity, and undercuts job satisfaction, strategies for dealing with underlying causes of worry and stress, tactical coping mechanisms for immediate problem management.

Time Management:

Learn how to analyze how you currently spend your time and pinpoint opportunities for improvement, set goals, prioritize tasks, plan your time efficiently using scheduling tools, control time-wasters, and evaluate your schedule once it is underway.
Writing Skills:

Learn how to accomplish your business objectives and extends your influence as a manager, create clearer, more effective written communications, guidelines for preparing memos, letters, emails, and other common business documents.
Career Management:

Learn how to manage your career–including how to identify your business interests, professional values, and skills in order to target your most exciting career possibilities.
Change Management:

Learn how to manage change constructively and navigate the ups and downs that inevitably accompany a change effort.
Coaching:

Learn how to strengthen your coaching skills to facilitate the professional growth of the employees you coach.
Developing Employees:

Learn how to encourage your employees to learn and grow, while maximizing the return on the management time you invest in employee development.

Difficult Interactions:

Learn how to discuss and resolve difficult interactions in the workplace–whether with employees, peers, bosses, or even suppliers and customers.

 Feedback Essentials:

Learn when and how to give effective positive or corrective feedback, how to offer feedback upward, and how to receive feedback.
Global Collaboration:

Learn critical skills required to manage a cross-cultural collaboration, including negotiating, building trust, overcoming language barriers, and navigating the geographical and technological challenges of working across continents.

Hiring:

Learn how to identify the particular skill set needed for a job, and then how to research and interview leading candidates until you find the one who best fills your need.
 Leading and Motivating:

Learn about the essential tasks of leadership: setting direction, aligning people, and motivating others. Learn how to recognize the skills and characteristics of effective leaders, create an inspiring vision, and energize people to support and work toward your goals.

 Performance Appraisal:

Learn how to prepare for, conduct, and follow up on performance evaluations–in ways that link employee performance to your company’s and group’s goals.
Retaining Employees:

Learn strategies for attracting and keeping top performers, how to handle common obstacles to retention such as burnout and work/life imbalance, and how to develop programs that address the diverse needs and interests of your workforces

Team Leadership:

Learn how to establish a team with the right mix of skills and personalities and create a culture that promotes collaborative work, steps to leading an effective team and includes innovative, easy-to-implement self-evaluation tools.

 Team Management:

Learn how to diagnose and overcome common problems – such as poor communication and interpersonal conflict – that can impede team progress, learn to take corrective measures to remove team problems and improve team performance.
Virtual Teams:

Learn how to create concrete suggestions for forming virtual teams, including assessing their technology and communication needs, structuring the team to build trust, and keeping the team on track.

Budgeting:

Learn about the budget process, different types of budgets, and common budgeting problems–so you can allocate resources wisely to meet your goals.

Business Case Development:

Learn how to create an effective business case, from defining the opportunity and analyzing alternatives to presenting your final recommendations.

Business Plan Development:

Learn the process of preparing an effective plan for a business proposal, applicable to launching a new internal product as well as seeking funding for a new start-up business.

 Crisis Management:

Learn a practical, hands-on method for looking at crises–from developing a crises audit to avoid and prepare for crises, to managing an actual crisis, to learning from past events.

 Customer Focus:

Learn how to target the right customers and build their long-term loyalty by developing systems for learning about–and responding to–their needs.

Decision Making:

Learn how to identify underlying issues related to a decision, generate and evaluate multiple alternatives, and then communicate and implement your decision.

 Diversity:

Learn how to manage diversity to extract maximum value from your employees’ differences — including how to recruit diverse talent, resolve diversity-related conflicts, and communicate with employees and customers from other cultures.

 Ethics at Work:

Learn how to identify and execute sound choices based on ethical standards and how building a culture of integrity and cultivating an environment of trust among employees, customers, and other stakeholders lays a foundation for sustained success.

 Finance Essentials:

Learn the essential concepts of finance–budgeting, forecasting, and planning, for managers who are not financial managers.

Innovation and Creativity:

Learn how to manage an intellectually diverse work group and their environment to produce more–and better–ideas that encourage innovation when developing products and work processes.

 Innovation Implementation:

Learn how to implement an innovation from crafting a vision statement to gaining support and managing resistance and turn an idea into reality.

 Marketing Essentials:

Learn the fundamentals that will help you better understand the importance of marketing and how it relates to you, especially for non-marketing managers.

 Negotiating:

Learn how to become an effective negotiator, the negotiation process: assessing your interests as well as those of the other party, developing opportunities that create value, avoiding common barriers to agreement, and implementing strategies to make the negotiation process run smoothly.

 Performance Measurement:

Learn how to review financial and non-financial measures used in all areas of organizational performance, addresses both standalone measures (including ROI, EVA, and BET) and measurement frameworks such as dashboards, quality models, and the Balanced Scorecard, systematic processes for tracking performance of initiatives.

Persuading Others:

Learn the art and science behind successful persuasion, changing others’ attitudes, beliefs, or behavior to create win-win solutions, accomplishing work through others rather than simply issue orders.

Process Improvement:

Learn what business processes are; why improving them is essential; and how to carry out a business process improvement BPI) initiative.

 Project Management:

Learn the nuts and bolts of project management, including project planning, budgeting, team-building, execution, and risk analysis, useful tools and techniques such as GANTT and PERT charts, Work Breakdown Structure, and variance analysis.

Strategic Thinking:

Learn how to shape and execute organizational strategy, analyzing opportunities, challenges, and the potential consequences of high-level action plans, addresses identification of broad patterns and trends, creative thinking, analysis of complex information, and prioritization of actions

 

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Internet (Web) Marketers Executing Big Online businesses

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Most of the emerging entrepreneurs choose to conduct their business online. Due to the internet, entrepreneurs can now attain totally different international locations all around the world just to promote and sell their merchandise or services. If you wish to turn into a profitable internet entrepreneur, you should focus on your business website. And why is that?

Your success depends on the notion, really feel, and look of your site. It is due to this fact very important to maximize your web sites effectiveness in order that more subscribers are attracted to it and in turn boost your sales.

Its essential to be capable to have a squeeze page on your website. How will you do it? In the beginning, you could have a hosting account and domain. The domain needs to be in the hosting account. You possibly can build your web site by going to Microsoft FrontPage. This is a very straightforward thing to do so you will not encounter many problems. The form discovered in the squeeze page should match with the Auto responder form. This manner, private data on the squeeze page will be captured correctly.

To catch the attention of internet users, your site must have a charming headline. You may entice subscribers by giving them a free bonus, e-newsletter, and even eBooks.

Some entrepreneurs put their images on their web site squeeze page. If you want to do the identical, you should be extra cautious as pictures take up great file sizes. Your photo file needs to be diminished to a smaller dimension first so that it will not have an effect on the boot up of the squeeze page. Waiting too lengthy for a web page to boot up will certainly discourage visitors.

Putting your photograph isn’t an excellent concept as a result of some Promotional Power Banks guests are distracted by it and they also may miss some necessary info on the site. Sticking to text only in your squeeze web page is one of the simplest ways to load faster and supply all the data wanted by the visitor.

If you are able to do these items to your website, you’ll not have many problems and not solely that, extra folks will wish to subscribe. Many entrepreneurs have began from scratch. Some of them even had to expertise botched partnerships, failed businesses, chapter, and heavy debts however despite the misfortunes, many entrepreneurs had been capable of surviving. Now, they’re incomes 1000’s of earnings each year.

Becoming a millionaire as an web entrepreneur isn’t that hard. Actually, putting a bodily business is tougher than establishing a web-based business. However, each require laborious work, dedication, and perseverance.

You probably have the qualities and expertise of an entrepreneur, you need to attempt to set up your house on the net proper now. Know your on-line business alternatives and begin by creating an efficient website.

As mentioned earlier, the entrepreneur web site is likely one of the vital keys to success. Theres extreme competition among entrepreneurs on-line so you have to be ready for it. Attempt to identify a market you want that it’s a must to meet and then reply that want by placing up a web-based business.

There are lots of assets that yow will discover on-line to help you out as you start your on-line business. You have got to do a little analysis in order that your efforts will likely be rewarded when the fitting time comes. Being an entrepreneur is one of the simplest ways to achieve your dreams the soonest.

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FIRE NATION……CHASE YOUR DREAMS

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Got a Dream? Achieving certain dreams often requires FAR LESS WORK than achieving other, seemingly easier goals. Why is that so? Because it is much, much harder to work for to achieve a dream we don’t passionately desire. But when you manage to get yourself focused on what is naturally a passionate interest. your work becomes play.


Did you ever had a dream…..Got a Dream?

Achieving certain dreams often requires FAR LESS WORK than achieving other, seemingly easier goals. Why is that so?

Because it is much, much harder to work for to achieve a dream we don’t passionately desire. But when you manage to get yourself focused on what is naturally a passionate interest. your work becomes play.

Is Your Dream a Good Fit?

Hopefully you have invested some thought clarifying your dream … and you know exactly what you want. If that is the case. why not take a few minutes to ask yourself an important question — am I pursuing the right dream and goal for ME?

Here is why that is so important: You will never really achieve your true potential as long as you pour your energy into something that does not really fit your true passions and interests! Does that seem too simple?

Think about it. It is often very easy to automatically adopt someone elses goal. We were trained to do that very thing as children.

Ninty-nine percent of us were fully expected to achieve the goals our parents and educational system set out for us. Some of us gave in and tried to comply. Some of us rebelled and learned to fail instead. And some of us felt somehow inadequate because we did not have the natural interest and/or aptitude to do what we were expected to do.

If you find you never seem to achieve your goals, you may be setting goals you don’t really desire or believe in for yourself.

This is never going to lead to success. What leads to is one false start after another… and a tendency to want to quit after the first bump in the road. This is a major dead-end, and will do nothing but gradually erode your self confidence.

PURSUE AN APPROPRIATE DREAM

Three things will happen if you make the effort to refocus yourself around a dream and supporting goal that is more in keeping with your natural talents and passions:

First, you will be happier, less stressed, and far more productive.

Second, you will be more likely to hang in when you hit those jarring bumps in the road.

ThirdFree Web Content, there is a higher probability you will achieve a level of excellence at what you’re doing. This increases your value thereby increasing your potential for increased return on your efforts.

Put your goal to the test. Does it truly “measure up” to your innermost desires?Now … ask yourself this question: What do you have to do NOW to get what you want?


IGNITE & EXPLODE …..ignite

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Social Media Messaging Market – Global Industry Analysis, Forecast 2016 – 2023

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Social Media Messaging Market: Overview Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and tr…

Social Media Messaging Market: Overview

Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and trends with your connections across the globe. Social media messaging is an instant messaging service which helps to connect with the people including friends, colleagues, and others in a better way than conventional messaging. In social media messaging services, message can be presented in multiple formats including, text, voice, photos, and videos.

Currently, companies are primarily focused on social media messaging services to advertise their products and increase brand awareness. In addition, social media messaging provides a platform for lifelogging, payments, gaming, media, and other services.

Social Media Messaging Market: Trends and Growth Propellers

In the past decade, communication has changed from conventional text to multimedia messaging. The increasing internet penetration plays a key role in the rapid growth of social media messaging. The penetration of various messaging services is increasing over the time due to advancement in mobile data network technologies such as 4G, and 5G provided by internet service providers.

Furthermore, the cost of social media messaging is much lower than conventional messaging services provided by mobile operators. Thus, a consumer prefers social media messaging service over conventional messaging. In addition, companies are using social media messaging services to increase brand awareness about their products and services.

Governments across the world focus on monitoring social media messaging services to keep track of erupting political movements, crises, and epidemics in unlawful activities. Likewise, social media messaging companies are introducing innovative design, and transformation in messaging platforms to increase the adoption. These factors are expected to drive social media messaging market over the forecast period. However, increasing inappropriate messages, and false information are affecting the transparency of the social media messaging. Furthermore, lack of internet penetration and unavailability of technology in a number of developing regions is expected to impede the growth of social media messaging.

Social Media Messaging Market: Segmentation

The social media messaging market is segmented by platform, message type, age group, and geography. By platform type, the social media messaging market is segmented into web application based, and mobile application based messaging. By message type, this market is segmented into instant messaging, and non-instant messaging. Based on the use of social messaging, social media messaging market is segmented by age group into 18 – 29, 30 – 49, and above 50.

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On the basis of geography, the social media messaging market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Among these regions, North America and Europe have been witnessing high growth in the social media messaging due to high internet penetration, improved mobile technologies such as 5G, and adoption of social media platforms.

However, Asia Pacific and Middle East & Africa are expected to see large scale adoption of social media messaging in the coming years. This is primarily due to increasing awareness of social media messaging applicationsArticle Submission, and adoption of social networking platforms and services led by slow but steady growth in internet penetration.quickmove

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Global Cognitive Computing Market 2016

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Intense Research releases a new market research report “Global Cognitive Computing Market (Technology, Application, End User, Deployment Type and Geography) – Size, Share, Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 – 2020” to add to its collection of research reports.

Cognitive computing processes extraordinary volumes of complex data and dramatically enhances the productivity levels in enterprises.Cognitive computing is considered as a next-generation system that interacts in human language and helps human experts to make better decisions by understanding the complexity of big data. Cognitive computing can process human language, unstructured data and can even self-learn by experience and perform tasks similar to the ones done by humans. In the current scenario, big data is increasing due to digitalization and most of the data is received in unstructured form such as images, videos, natural language and symbols. Cognitive computing, with the help of different technologies such as natural language processing, machine learning and automated reasoning, translates unstructured data to sense, and infers and predicts the best solution. Cognitive computing is majorly used in BFSI, healthcare, security, and retail applications. Increasing volume of unstructured data and advancements in technology largely drive the cognitive computing market. Cloud based technological advancements, development of innovative hardware and software systems and cognitive experience interfaces would further create opportunities for the cognitive computing market.

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The market for cognitive computing is segmented on the basis of technology, applications, end user, deployment type and geography. Natural language processing technology accounted for the maximum revenue share in 2014 and this segment would continue to dominate during the forecast period (2015–2020). Natural language processing and machine learning have generated nearly 44% and 30% of the revenue respectively, in 2014. Retail and security would be the fastest growing application segments registering CAGR of 35.8% and 36.5% respectively, during the forecast period.

The key players in the market are acquiring specialized technology companies to gain technical expertise in order to develop innovative solutions. In March 2015, IBM acquired AlchemyAPI, one of the leading providers of scalable API services and deep learning technology, which would aid the development of IBM’s next generation cognitive computing applications. In Jan 2014, Google acquired the cognitive computing start-up DeepMind with the aim to integrate DeepMind’s NLP technology into its core search product for better understanding the queries written in a natural language.

Key players of the cognitive computing market are IBM Corporation, Google Incorporation, Microsoft Corporation, Nuance Communications Inc., 3M, Hewlett Packard (HP), Statistical Analysis System (SAS), SAP, Tibco Software and Oracle Corporation.

Get Full Table Of Content (Index) Of Cognitive computing Market: http://www.intenseresearch.com/market-analysis/global-cognitive-computing-market-technology-application-end-user.html#table-of-content

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Competence What a hell is that thing in todays world

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Competencies comprise the knowledge, skills, values and attributes demonstrated through behavior that results in competent and superior performance. Competency describes what superior performers actually do on a job that produces superior results.

CHARACTERISTICS OF COMPETENCY

Motives: things a person constantly thinks about or wants which result   in action

Traits: physical characteristics and consistent responses to situation or information

Self-concept: a person’s attitudes, values, or self-image

Knowledge: information that a person has in specific content areas

Skills: the ability to perform a certain mental or physical task

 

CLASSIFICATION OF COMPETENCY

  • Threshold competencies
  • Differentiating competencies
  • Behavioral competencies

 

  • Threshold competencies

               The characteristics required by a jobholder to perform a job effectively are called threshold competencies. E.g. for the position of a typist it is necessary to have primary knowledge about typing, which is a threshold competency.

  • Differentiating competencies

The characteristics, which differentiate superior performers from average performers, come under this category; such characteristics are not found in average performers. E.g. knowledge of formatting is a competency that makes a typist to superior to others in performance, which is a differentiating competency.

  • Behavioral competencies

These refer to competencies that are required by people in terms of behavior. E.g. team working-the competency required by an employee working in a typing group in an office where they may be required to cover up for others as the work grows.

Classification of Competencies

Competencies can broadly be classified into two categories –

 

  • Basic competencies
Competencies = Basic Competencies + Professional Competencies
  • Professional competencies

 

Types of Basic Competencies

  1. Intellectual Competencies: Those which determine the intellectual ability of a person.
  2. Motivational Competencies: Those which determine the level of motivation in an individual.
  3. Emotional Competencies: Those which determine an individual’s emotional quotient.
  4. Social Competencies: Those that determine the level of social ability in a person. It has been proved by various scholars that all individuals have competencies. Only the combination and degree of these competencies differ from individual to individual. Hence, organizations have to identify the critical basic competencies required for individual employees to deliver their best in their organization. The importance of mapping the competencies proves critical for organizational success.

 

Types of professional competencies

Optimizing career prospects: this competence involves the ability to envision future opportunities, and having determined broadly defined goals, to create and make own chances. It represents a form of well – considered opportunism. To undertake optimizing process successfully, a particular set of skills and behavior need to be brought into play.

Career Planning – Plying to your Strength: In career planning of employees, four steps are involved. They are

  • Review how for their work are using their skills and satisfying their needs and interests.
  • Identify the own development needs and what is required for effective performance.
  • Obtain data from the experience of mentors, partners and other work colleagues
  • Anticipate future changes and prepare for job opportunities that might arise.
  • The development of career planning competence should go some way to help individuals to take ownership and management of their own career development

Engaging In personal Development: employers are no longer guarantee life long continuity of employment or upward career progression. Therefore, more attention is to be paid to personal development rather than career development alone. The forms of personal development vary, but the range I s increasing. For this purpose firstly, employee need to have a sufficient self awareness to review and identify their development needs. Secondly they need to be effective learners with a positive attitude towards the learning process. Learning seldom happens in a vacuum; it takes place in a social context and those in the workplace may need to gather around them a supportive network in order to understand personal development activity of a challenging nature.

Balancing work and Non-work: the concern to balance work and non work is clearly a function of career stage. Being able to define one’s own work priorities and maintain one’s motivation in the absence of externally defined checks on performance become increasingly important. The issue of balancing work and non-work is problematic because of the competing demands of work and personal life. The competence to balance work and nonworking is required by all those in the workplace because the relationship between the two is never static, but ever changing.

COMPETENCY MAPPING

 

Competency Mapping is a process of identifying the key competencies for an organization and/or a job and incorporating those competencies throughout the various processes (i.e. job evaluation, training, recruitment) of the organization.

 

Models for competency mapping

A competency mapping is a description of skills, traits, experiences and knowledge required for a person to be effective in a job. There are three models in mapping the competencies described as follows:

THE ONE-SIZE-FITS-ALL COMPETENCY MODEL

This model uses the data obtained from existing job descriptions and job analysis. The data pertaining to a class of jobs, for example all sale representatives will be consolidated and key features will be identified to convert them into competency traits. The general features like organizational mission, objectives and culture related competence would be added to build a competency model for a particular type of employee.

THE MULTI JOB COMPETENCY MODEL

There are three steps in this. In the first step, Competencies required for organizational function will be identified. Secondly these competencies will be classified into technical, social, marketing, management, finance and general. In the third step, Combination of competencies will be grouped to draw a particular role like finance manager, technical manager, quality manager like wise.

THE SINGLE JOB COMPETENCY MODEL

This is the traditional, time tested and commonly used method. A position that is most important and being performed well will be identified from a class of positions (Jobs). Data will be obtained observing its incumbent while performing the job, discussing with him/ her and other related departments, past records, decisions taken by that person, formal job description etc. the data so obtained will be used to build competency model for that particular position.

MODEL OF COMMON MANAGEMENT COMPETENCIES

The availability of right quality and quantity of management competence is the key factor in business success of organisations. This realization struck many organisations during the current decade and effort made to tone up their managers. A common issue across all the organisations is, managers should be equipped with what kind of competencies. It is also a fact that managers must possess the competencies specific to their organizational need and environment. According to Andrew May there is a competence set that is applicable to all organizations and he illustrated them in his paper titled           “Developing Management Competencies for fast changing organisations”.

These are:

  1. Operations Management
  2. Managing Time effectively such as control of time scheduling and project control
  3. Planning and decision making consisting controlling planning, option evaluation and evaluation of plan performance
  4. Managing change consisting Identifying Improvement opportunities, Formulating change objective and Monitoring and evaluating change
  5. Quality management consisting quality measurement, conditions monitoring and diagnostics and systems control
  6. People Management
  7. Team leadership indicating leadership style, structured team, delegation, counseling and meeting participation
  8. Performance management consists of assessing competencies, job design and review, target setting and review , and motivation of staff
  9. Influencing others like planning process management and negotiating.
  10. Legal issues of employment that includes health and safety, recruitment and employment conditions, and industrial relations
  11. Financial Management
  12. Financial controls that includes Cost Monitoring, Financial Statement Analysis, Results preparation, and financial system awareness.
  13. Financial planning Including Investment appraisal, System development, and managing outsourcing
  14. Information Management
  15. Communication that includes Presenting Information, Selling ideas and behavior interpretation.
  16. Marketing
  17. Marketing consisting of marketing strategies
  18. Behavior competencies
  19. This includes Entrepreneurial, Creative thinking, Management synergy, Logical thinking, and Analytical ability

EQUITY AND COMPETENCY BASED PAY

Compensation

Compensation of an employee consists of mainly three components, the base wage or salary, incentives and benefits. Base wage or salary forms the basis for calculating or determining the total compensation of an employee.

There are three different concepts of wages: the minimum wage, the fair wage and the living wage. The minimum wage is the least of them all and the living wage, the highest. Minimum wage is the base wage that an employee has to be paid to fulfill his basic needs and provide basic amenities for his family. The fair wage takes into consideration the paying capacity of the employer. The living wage, which is the highest of the three, is aimed at providing a comfortable living for the employee and his family. It includes providing health, educational and social facilities. Traditional wage plans include the piece-wage plan, based on the units produced by the employee and the time-wage plan, based on the total working time of the employee. Modern wage plans include skill-based wage plan, competency based wage plan.

COMPETENCY BASED PAY

The design of most compensation programs reward employees for carrying out their tasks, duties and responsibilities. The job requirements determine which employees have higher base rates. Employees receive more for doing jobs that require a greater variety of tasks, more knowledge and skills, greater physical effort, or more demanding working conditions. However, some organizations are emphasizing competencies rather than tasks. A number of organizations are paying employees for the competencies they demonstrate rather than just of the specific task performed. Paying for competencies rewards employees to exhibit more versatility and continue to develop their competencies. In knowledge based pay (KBP) or skill based pay (SBP) systems, employees start at a base level of pay and receive increases as they learn to do other jobs or gain other skills and therefore become more valuable to the employer. For example, a power loom operates single color, two color, four color, six color and multicolor weaves. The more colors, the more skill is required of the power loom operator. Under a KBP or SBP system, the operator increases his or her pay as they learn to operate the more complex processes like four colors, six colors and multi color weaves, even though sometimes they may be running only two color weaves.

The success of the competency based pay plans depends on the managerial commitment to a philosophy different from the traditional one in organizations. This approach places far more emphasis on training employees and supervisors. Also, workflow must be adapted to allow workers to move from job to job as needed. When an organization moves to a competency-based system, considerable time must be spent identifying the required competencies for various jobs. Then each block of competencies must be priced using market data. Progression of employees must be possible, and they must be paid appropriately for all their competencies. Any limitations on the number of people who can acquire more competencies should be identified. Training in the appropriate competencies is particularly critical. Also, a competency based system needs to acknowledge or certify employees as they acquire certain competencies, and then to verify the maintenance of those competencies. Hence this type of pay system requires significant investment of management time and commitment.

 

Outcomes of Competency Based Pay System

The benefits of the competency based pay system can be analyzed under two categories

(i) Organization related outcomes and

(ii) Employee related outcomes, which are discussed below.

Organization Related Outcomes

  1. Greater work flexibility
  2. Increased work effectiveness
  3. Fewer bottlenecks of work flow
  4. Increased worker output per hour
  5. More career enhancement opportunities
  6. Increased internal supply of work force
  7. Undisturbed work flow
  8. Enhanced organizational learning

Employee Related Outcomes

  1. Enhanced employee understanding of the organizational “big picture”
  2. Greater employee self management capabilities
  3. Greater employee commitment
  4. Greater employee self enhancement
  5. Improved employee satisfaction
  6. Increased employee motivation
  7. Increased employee participation in training activities
  8. Increased individual learning
  9. Better and equipped work force
  10. Employee can withstand change in a better way
  11. With increased skill sets, employee feels confident.

 

Pay Openness

Another equity issue concerns the degree of openness or secrecy that organizations allow regarding their pay systems. Pay information kept secret in closed-systems includes how much others make, what raises others have received and even what pay grades and ranges exist in the organization.

A growing number of organizations are opening up their pay systems to some degree by informing employees of compensation policies, providing a general description of the compensation system, and indicating where an individual’s pay is within a pay grade. Such information allows employees to make more accurate equity comparisons. The crucial element in an open pay system is that managers be able to explain satisfactorily the pay differences that exist.

External Equity

If an employer does not provide compensation that employees view as equitable in relation to the compensation provided to employees performing similar jobs in other organizations, that organization is likely to experience higher turnover. Other drawbacks include greater difficulty in recruiting qualified and high-demand individuals. Also, by not being competitive the employers are more likely to attract and retain individuals with less knowledge, skills, and abilities, resulting in lower overall organizational performance. Organizations track external equity by using pay surveys.

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