Categories | BlogZynergy

How To Use a WordPress Blog To Enhance Traffic To Your Website

WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

Let Us Protect Natural Resources & Utilize Solar Electric Power

Solar energy, wind energy, geothermal energy, hydro power and biomass are some of the renewable sources of energy. Using of renewable sources of energy is good because these sources offer an environmentally friendly option than utilizing fossil fuels. There will be an improve energy security and energy independence if people use renewable source of energy. Also renewable sources of energy are the cleanest and safest energy sources.

The well-known source of energy which is the solar energy is an environment-friendly and endless renewable source of energy. Solar power doesn’t result in the emission of harmful carbon dioxide unlike the use of fossil fuels. The sun will be the unlimited source of energy and with right technologies can provide sufficient electricity that could be used in every single household or even in commercial and industrial properties.

The use of solar power has a positive effect in the environment because taking advantage of solar energy does not contribute to climate change, acid rains or any kind of pollution. When transformed from solar radiations, solar energy may possibly be converted to thermal energy or electric power. This may also be employed in a number of applications like in agriculture and analysis. At present, solar power is being utilized in two areas namely for the production of thermal energy which can heat up water and producing of electric power by utilizing the photovoltaic cell.

Photovoltaic cells or PV cells captures solar energy then transforming it into electricity. These cells convert sunlight into electricity by employing the energy developed when photons from sunlight push electrons into greater state of energy. Yet solar power is not only limited to thermal energy and electricity simply because currently, numerous devices which are powered by solar energy exist in the market.

Solar energy is an excellent source of supplying power to homes and companies and by utilizing solar power you’re not merely protecting the environment from becoming polluted but also you are saving the rest of the earth’s natural resources. Capturing solar energy does not contribute any pollution and does not harm the atmosphere. One of the factors why many individuals are still hesitant to make use of solar power is because it is expensive. The initial investment of installing solar power system for a home is expensive and aside from that solar power still wants to boost its deficiency. The need of big location of space is another reason why people aren’t taking into consideration solar power.

What Is The Importance of Fantastic Teamwork

Whether in the workplace or on the football field, or even amongst members of a community, effective teamwork can produce incredible results. However, working successfully as a team is not as easy as it may seem. Effective teamwork certainly does not just happen automatically; it takes a great deal of hard work and compromise. There are a number of factors that must be in place to cohere together as a team and work seamlessly.

• Good leadership:

Effective leadership is one of the most important components of good teamwork. The team’s leader should possess the skills to create and maintain a positive working environment and motivate and inspire the team members to take a positive approach to work and be highly committed. An effective team leader will promote a high level of morale and make them feel supported and valued.

• Clear communication:

Communication is a vital factor of all interpersonal interaction and especially that of a team. Team members must be able to articulate their feelings, express plans and goals, share ideas and see each other’s viewpoints.
• Establishing roles:

It is absolutely necessary for team members to understand what their role on the team is, what he/she is responsible for. The team leader can enable this by defining the purpose in a clear-cut manner in the beginning of the formation of the team.

• Conflict Resolution:

Conflicts will arise no matter how well a team functions together. The best way to counter conflict is to have structured methods of conflict resolution. Team members should be able to voice their concerns without fear of offending others. Instead of avoiding conflict issues, a hands-on approach that resolves them quickly is much better. It is often advised that the team leader sit with the conflicting parties and help work out their differences without taking sides and trying to remain objective if possible.

• Set a good example:

The team leader must set a good example for good teamwork to come about. In order to keep team members positive and committed and motivated, the team leader herself/himself needs to exhibit these qualities. The team looks to the leader for support and guidance so any negativity on the leader’s part can be disastrous.

Regardless of what type of sales you are in, you may one day be asked to be part of a team sales effort, and knowing how to effectively work on and with a team is going to be crucial to your success and that of your team.

Master strategies for boosting your website traffic right away

You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.

Right?

No!

You have to do something to make people come to your website.

There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.

The three strategies are:

1. Buy Traffic for your website

2. Send offers and information to individuals in your mailing list

3. Request reciprocal links/endorsements

1. BUY TRAFFIC FOR YOUR WEBSITE

As the name suggests, this strategy would require you to dole out some money!

You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.

You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:

Google Adwords

Yahoo! Search Marketing

Miva (formerly findout.com)

Goclick

When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.

2. SEND OFFERS TO MAILING LIST

Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”

He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”

You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!

A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.

3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS

There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:

They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.

Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.

Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.

Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.

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Erection changes in men in third age

1.The spontaneity of the erections. The first change concerns the spontaneity of the erection, as you know, at 18 year, everything is wonderful, a fantasy, the perception of a breast, the idea of looking in to a Playboy magazine, all this things could bring an erection instantly.But the reaction time of the erection grows with age,from 2,3 second at 18 years,to several minutes after 50 years.

These decreases are caused mainly by physiological factors: the weakening of the cardiac muscle, the contraction of the veins and artheris. These changes don’t mean the end of the sexual life, it’s necessary to accept this situation if you don’t want to aggravate it.If, however, this thing happens, the perception that ”the sexual life has come to an end”, the emotion that comes with it, sets off the reflex process of the erections, and blocks them from happening.

Did you know that it is not necessary to have an erection when you begin to make love? The caressing and hugs are welcomed, while waiting for an erection, you can enjoy the foreplay, and become aware of the sensual pleasures ( non-genital), that are attached to it.

2.The hardness of the erections. Another important change that comes with age is the hardness of your erections: the penis will no longer know the ”as hard as iron” erections, from the first sexual experiences. Practical, this loss will happen mostly during foreplay. As the excitation grows, the penis becomes harder,generally, reaching it’s maximal firmness point during the orgasm, but not always.

In any case, the firmness of the erection it’s necessary maybe during the penetration, but what makes you a good or mediocre lover, is the way you use it. A semi-firm penis or at three-quarter of it’s maximal erection capacity, can offer the same, even more pleasure to the partner, as long as it’s used in different ways, instead of a single, mechanical way.

3.The long erection without ejaculation. This is the most ”convenient” change that you can observe as you age: the rapidity of the ejaculation fades out with age, the woman can only congratulate you for this, especially if you were ”faster” when you were younger, and the ejaculation happened before or immediately after penetration.

The rapidity of the ejaculation, that others call early ejaculation as it’s a disease, is a normal sexual characteristic of the young male. This rapidity is an natural effect of several factors: the intensity of the teen sexual pulse, caused by a high level of testosteron; the high sensitively of the genital organs; the born tendency to orgasm of the male; the erotic charisma of the young partner and the biological necessity to reproduce when the male body is in it’s best shape (18-30 years).Far from being an impotent ( sexual dysfunction), the rapid ejaculation is, from a genetic and reproductive point of view, an advantage for the survival of the human race.

GOOD QUALITIES OF A MANAGER

Delegating:

Learn how to choose what to delegate, match employee and delegated assignment, and set the stage for success by both developing your employees and freeing up your time for critical managerial tasks.

Goal Setting:

Learn how to set realistic goals, prioritize tasks, and track milestones to improve performance and morale.

Managing Upward:

Learn insight into developing a mutually rewarding relationship, with skills for communicating and negotiating with your manager, presenting problems or opportunities to your supervisor and accepting responsibility for your proposed actions.
Meeting Management:

Learn about planning and conducting meetings from start to finish; preparation, keeping the meeting on track, and follow-up and dealing with problem behaviors exhibited by meeting participants.

New Manager Transitions:

Learn what it means to be a manager, as well as how to navigate the complex and often stressful transition from individual contributor to a new manager.
Presentation Skills:

Learn about preparing and delivering presentations that command attention, persuade, and inspire, rehearsal techniques, creating and using more effective visuals, understanding your objectives and your audience to create a presentation with impact.
Stress Management:

Learn the difference between positive stress that enhances productivity and negative stress that breeds tension, lowers productivity, and undercuts job satisfaction, strategies for dealing with underlying causes of worry and stress, tactical coping mechanisms for immediate problem management.

Time Management:

Learn how to analyze how you currently spend your time and pinpoint opportunities for improvement, set goals, prioritize tasks, plan your time efficiently using scheduling tools, control time-wasters, and evaluate your schedule once it is underway.
Writing Skills:

Learn how to accomplish your business objectives and extends your influence as a manager, create clearer, more effective written communications, guidelines for preparing memos, letters, emails, and other common business documents.
Career Management:

Learn how to manage your career–including how to identify your business interests, professional values, and skills in order to target your most exciting career possibilities.
Change Management:

Learn how to manage change constructively and navigate the ups and downs that inevitably accompany a change effort.
Coaching:

Learn how to strengthen your coaching skills to facilitate the professional growth of the employees you coach.
Developing Employees:

Learn how to encourage your employees to learn and grow, while maximizing the return on the management time you invest in employee development.

Difficult Interactions:

Learn how to discuss and resolve difficult interactions in the workplace–whether with employees, peers, bosses, or even suppliers and customers.

Feedback Essentials:

Learn when and how to give effective positive or corrective feedback, how to offer feedback upward, and how to receive feedback.
Global Collaboration:

Learn critical skills required to manage a cross-cultural collaboration, including negotiating, building trust, overcoming language barriers, and navigating the geographical and technological challenges of working across continents.

Hiring:

Learn how to identify the particular skill set needed for a job, and then how to research and interview leading candidates until you find the one who best fills your need.
Leading and Motivating:

Learn about the essential tasks of leadership: setting direction, aligning people, and motivating others. Learn how to recognize the skills and characteristics of effective leaders, create an inspiring vision, and energize people to support and work toward your goals.

Performance Appraisal:

Learn how to prepare for, conduct, and follow up on performance evaluations–in ways that link employee performance to your company’s and group’s goals.
Retaining Employees:

Learn strategies for attracting and keeping top performers, how to handle common obstacles to retention such as burnout and work/life imbalance, and how to develop programs that address the diverse needs and interests of your workforces

Team Leadership:

Learn how to establish a team with the right mix of skills and personalities and create a culture that promotes collaborative work, steps to leading an effective team and includes innovative, easy-to-implement self-evaluation tools.

Team Management:

Learn how to diagnose and overcome common problems – such as poor communication and interpersonal conflict – that can impede team progress, learn to take corrective measures to remove team problems and improve team performance.
Virtual Teams:

Learn how to create concrete suggestions for forming virtual teams, including assessing their technology and communication needs, structuring the team to build trust, and keeping the team on track.

Budgeting:

Learn about the budget process, different types of budgets, and common budgeting problems–so you can allocate resources wisely to meet your goals.

Business Case Development:

Learn how to create an effective business case, from defining the opportunity and analyzing alternatives to presenting your final recommendations.

Business Plan Development:

Learn the process of preparing an effective plan for a business proposal, applicable to launching a new internal product as well as seeking funding for a new start-up business.

Crisis Management:

Learn a practical, hands-on method for looking at crises–from developing a crises audit to avoid and prepare for crises, to managing an actual crisis, to learning from past events.

Customer Focus:

Learn how to target the right customers and build their long-term loyalty by developing systems for learning about–and responding to–their needs.

Decision Making:

Learn how to identify underlying issues related to a decision, generate and evaluate multiple alternatives, and then communicate and implement your decision.

Diversity:

Learn how to manage diversity to extract maximum value from your employees’ differences — including how to recruit diverse talent, resolve diversity-related conflicts, and communicate with employees and customers from other cultures.

Ethics at Work:

Learn how to identify and execute sound choices based on ethical standards and how building a culture of integrity and cultivating an environment of trust among employees, customers, and other stakeholders lays a foundation for sustained success.

Finance Essentials:

Learn the essential concepts of finance–budgeting, forecasting, and planning, for managers who are not financial managers.

Innovation and Creativity:

Learn how to manage an intellectually diverse work group and their environment to produce more–and better–ideas that encourage innovation when developing products and work processes.

Innovation Implementation:

Learn how to implement an innovation from crafting a vision statement to gaining support and managing resistance and turn an idea into reality.

Marketing Essentials:

Learn the fundamentals that will help you better understand the importance of marketing and how it relates to you, especially for non-marketing managers.

Negotiating:

Learn how to become an effective negotiator, the negotiation process: assessing your interests as well as those of the other party, developing opportunities that create value, avoiding common barriers to agreement, and implementing strategies to make the negotiation process run smoothly.

Performance Measurement:

Learn how to review financial and non-financial measures used in all areas of organizational performance, addresses both standalone measures (including ROI, EVA, and BET) and measurement frameworks such as dashboards, quality models, and the Balanced Scorecard, systematic processes for tracking performance of initiatives.

Persuading Others:

Learn the art and science behind successful persuasion, changing others’ attitudes, beliefs, or behavior to create win-win solutions, accomplishing work through others rather than simply issue orders.

Process Improvement:

Learn what business processes are; why improving them is essential; and how to carry out a business process improvement BPI) initiative.

Project Management:

Learn the nuts and bolts of project management, including project planning, budgeting, team-building, execution, and risk analysis, useful tools and techniques such as GANTT and PERT charts, Work Breakdown Structure, and variance analysis.

Strategic Thinking:

Learn how to shape and execute organizational strategy, analyzing opportunities, challenges, and the potential consequences of high-level action plans, addresses identification of broad patterns and trends, creative thinking, analysis of complex information, and prioritization of actions

Internet (Web) Marketers Executing Big Online businesses

Most of the emerging entrepreneurs choose to conduct their business online. Due to the internet, entrepreneurs can now attain totally different international locations all around the world just to promote and sell their merchandise or services. If you wish to turn into a profitable internet entrepreneur, you should focus on your business website. And why is that?

Your success depends on the notion, really feel, and look of your site. It is due to this fact very important to maximize your web sites effectiveness in order that more subscribers are attracted to it and in turn boost your sales.

Its essential to be capable to have a squeeze page on your website. How will you do it? In the beginning, you could have a hosting account and domain. The domain needs to be in the hosting account. You possibly can build your web site by going to Microsoft FrontPage. This is a very straightforward thing to do so you will not encounter many problems. The form discovered in the squeeze page should match with the Auto responder form. This manner, private data on the squeeze page will be captured correctly.

To catch the attention of internet users, your site must have a charming headline. You may entice subscribers by giving them a free bonus, e-newsletter, and even eBooks.

Some entrepreneurs put their images on their web site squeeze page. If you want to do the identical, you should be extra cautious as pictures take up great file sizes. Your photo file needs to be diminished to a smaller dimension first so that it will not have an effect on the boot up of the squeeze page. Waiting too lengthy for a web page to boot up will certainly discourage visitors.

Putting your photograph isn’t an excellent concept as a result of some Promotional Power Banks guests are distracted by it and they also may miss some necessary info on the site. Sticking to text only in your squeeze web page is one of the simplest ways to load faster and supply all the data wanted by the visitor.

If you are able to do these items to your website, you’ll not have many problems and not solely that, extra folks will wish to subscribe. Many entrepreneurs have began from scratch. Some of them even had to expertise botched partnerships, failed businesses, chapter, and heavy debts however despite the misfortunes, many entrepreneurs had been capable of surviving. Now, they’re incomes 1000’s of earnings each year.

Becoming a millionaire as an web entrepreneur isn’t that hard. Actually, putting a bodily business is tougher than establishing a web-based business. However, each require laborious work, dedication, and perseverance.

You probably have the qualities and expertise of an entrepreneur, you need to attempt to set up your house on the net proper now. Know your on-line business alternatives and begin by creating an efficient website.

As mentioned earlier, the entrepreneur web site is likely one of the vital keys to success. Theres extreme competition among entrepreneurs on-line so you have to be ready for it. Attempt to identify a market you want that it’s a must to meet and then reply that want by placing up a web-based business.

There are lots of assets that yow will discover on-line to help you out as you start your on-line business. You have got to do a little analysis in order that your efforts will likely be rewarded when the fitting time comes. Being an entrepreneur is one of the simplest ways to achieve your dreams the soonest.

FIRE NATION……CHASE YOUR DREAMS

Got a Dream? Achieving certain dreams often requires FAR LESS WORK than achieving other, seemingly easier goals. Why is that so? Because it is much, much harder to work for to achieve a dream we don’t passionately desire. But when you manage to get yourself focused on what is naturally a passionate interest. your work becomes play.

Did you ever had a dream…..Got a Dream?

Achieving certain dreams often requires FAR LESS WORK than achieving other, seemingly easier goals. Why is that so?

Because it is much, much harder to work for to achieve a dream we don’t passionately desire. But when you manage to get yourself focused on what is naturally a passionate interest. your work becomes play.

Is Your Dream a Good Fit?

Hopefully you have invested some thought clarifying your dream … and you know exactly what you want. If that is the case. why not take a few minutes to ask yourself an important question — am I pursuing the right dream and goal for ME?

Here is why that is so important: You will never really achieve your true potential as long as you pour your energy into something that does not really fit your true passions and interests! Does that seem too simple?

Think about it. It is often very easy to automatically adopt someone elses goal. We were trained to do that very thing as children.

Ninty-nine percent of us were fully expected to achieve the goals our parents and educational system set out for us. Some of us gave in and tried to comply. Some of us rebelled and learned to fail instead. And some of us felt somehow inadequate because we did not have the natural interest and/or aptitude to do what we were expected to do.

If you find you never seem to achieve your goals, you may be setting goals you don’t really desire or believe in for yourself.

This is never going to lead to success. What leads to is one false start after another… and a tendency to want to quit after the first bump in the road. This is a major dead-end, and will do nothing but gradually erode your self confidence.

PURSUE AN APPROPRIATE DREAM

Three things will happen if you make the effort to refocus yourself around a dream and supporting goal that is more in keeping with your natural talents and passions:

First, you will be happier, less stressed, and far more productive.

Second, you will be more likely to hang in when you hit those jarring bumps in the road.

Third, there is a higher probability you will achieve a level of excellence at what you’re doing. This increases your value thereby increasing your potential for increased return on your efforts.

Put your goal to the test. Does it truly “measure up” to your innermost desires?Now … ask yourself this question: What do you have to do NOW to get what you want?

IGNITE & EXPLODE …..

Social Media Messaging Market – Global Industry Analysis, Forecast 2016 – 2023

Social Media Messaging Market: Overview Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and tr…

Social Media Messaging Market: Overview

Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and trends with your connections across the globe. Social media messaging is an instant messaging service which helps to connect with the people including friends, colleagues, and others in a better way than conventional messaging. In social media messaging services, message can be presented in multiple formats including, text, voice, photos, and videos.

Currently, companies are primarily focused on social media messaging services to advertise their products and increase brand awareness. In addition, social media messaging provides a platform for lifelogging, payments, gaming, media, and other services.

Social Media Messaging Market: Trends and Growth Propellers

In the past decade, communication has changed from conventional text to multimedia messaging. The increasing internet penetration plays a key role in the rapid growth of social media messaging. The penetration of various messaging services is increasing over the time due to advancement in mobile data network technologies such as 4G, and 5G provided by internet service providers.

Furthermore, the cost of social media messaging is much lower than conventional messaging services provided by mobile operators. Thus, a consumer prefers social media messaging service over conventional messaging. In addition, companies are using social media messaging services to increase brand awareness about their products and services.

Governments across the world focus on monitoring social media messaging services to keep track of erupting political movements, crises, and epidemics in unlawful activities. Likewise, social media messaging companies are introducing innovative design, and transformation in messaging platforms to increase the adoption. These factors are expected to drive social media messaging market over the forecast period. However, increasing inappropriate messages, and false information are affecting the transparency of the social media messaging. Furthermore, lack of internet penetration and unavailability of technology in a number of developing regions is expected to impede the growth of social media messaging.

Social Media Messaging Market: Segmentation

The social media messaging market is segmented by platform, message type, age group, and geography. By platform type, the social media messaging market is segmented into web application based, and mobile application based messaging. By message type, this market is segmented into instant messaging, and non-instant messaging. Based on the use of social messaging, social media messaging market is segmented by age group into 18 – 29, 30 – 49, and above 50.

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On the basis of geography, the social media messaging market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Among these regions, North America and Europe have been witnessing high growth in the social media messaging due to high internet penetration, improved mobile technologies such as 5G, and adoption of social media platforms.

However, Asia Pacific and Middle East & Africa are expected to see large scale adoption of social media messaging in the coming years. This is primarily due to increasing awareness of social media messaging applications, and adoption of social networking platforms and services led by slow but steady growth in internet penetration.

Global Cognitive Computing Market 2016

Intense Research releases a new market research report “Global Cognitive Computing Market (Technology, Application, End User, Deployment Type and Geography) – Size, Share, Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 – 2020” to add to its collection of research reports.

Cognitive computing processes extraordinary volumes of complex data and dramatically enhances the productivity levels in enterprises.Cognitive computing is considered as a next-generation system that interacts in human language and helps human experts to make better decisions by understanding the complexity of big data. Cognitive computing can process human language, unstructured data and can even self-learn by experience and perform tasks similar to the ones done by humans. In the current scenario, big data is increasing due to digitalization and most of the data is received in unstructured form such as images, videos, natural language and symbols. Cognitive computing, with the help of different technologies such as natural language processing, machine learning and automated reasoning, translates unstructured data to sense, and infers and predicts the best solution. Cognitive computing is majorly used in BFSI, healthcare, security, and retail applications. Increasing volume of unstructured data and advancements in technology largely drive the cognitive computing market. Cloud based technological advancements, development of innovative hardware and software systems and cognitive experience interfaces would further create opportunities for the cognitive computing market.

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The market for cognitive computing is segmented on the basis of technology, applications, end user, deployment type and geography. Natural language processing technology accounted for the maximum revenue share in 2014 and this segment would continue to dominate during the forecast period (2015–2020). Natural language processing and machine learning have generated nearly 44% and 30% of the revenue respectively, in 2014. Retail and security would be the fastest growing application segments registering CAGR of 35.8% and 36.5% respectively, during the forecast period.

The key players in the market are acquiring specialized technology companies to gain technical expertise in order to develop innovative solutions. In March 2015, IBM acquired AlchemyAPI, one of the leading providers of scalable API services and deep learning technology, which would aid the development of IBM’s next generation cognitive computing applications. In Jan 2014, Google acquired the cognitive computing start-up DeepMind with the aim to integrate DeepMind’s NLP technology into its core search product for better understanding the queries written in a natural language.

Key players of the cognitive computing market are IBM Corporation, Google Incorporation, Microsoft Corporation, Nuance Communications Inc., 3M, Hewlett Packard (HP), Statistical Analysis System (SAS), SAP, Tibco Software and Oracle Corporation.

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