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Promoting Your Website Before Launching

Launching a website may be stressful and overwhelming. It doesn’t matter whether it’s a personal blog or a business website, the issue is still the same: you can start promoting your site so real, human visitors can find you and enjoy your content.

Over the past month I’ve been working on my payments blog. Before I started I made a lot of mistakes. What people don’t understand is that building and designing your site is only the first step. How you launch your site is what will determine how quickly it takes off and starts working for you.

This post will give you a game plan for what you need to do when you’re ready (or almost ready) to launch your site so that you can avoid some of the problems I had:

1. Set up a pre-launch page

Just because your site isn’t ready for visitors doesn’t mean you can’t start promoting it. In fact, promoting your site with a pre-launch countdown can generate even more interest and enthusiasm than promoting it after it’s launched.

Include a signup box so visitors can get notified when you actually launch. LeadPages offers low-cost launch page templates you can use for your site. If you use WordPress, you can download and install a plugin like EZP Coming Soon Page or Easy Coming Soon.

2. Create at least 3-5 pieces of high-quality content

Any promotional strategies you use will rely heavily on content. Visitors will expect to see excellent content that’s highly valuable in your niche; if they don’t, they’ll likely never visit your site again.

Before you launch, write several (minimum 3, preferably 10) pieces of amazing content. If you can shoot for 1,200+ words per piece, you have the best chance of ranking in the search engines, and the best chance of getting links to your site.

Some content ideas for these inaugural pieces could be:

How to posts.

Expert roundups: Ask leading experts in your field for their opinions or advice on a certain topic.
Tutorials.
Practical advice for overcoming a common problem in your niche.
FAQ’s in your industry.
A list of industry definitions.
For more tips on creating excellent content, see my post 12 Tricks To Take Your Content From Good to Great.

3. Give your visitors a way to sign up for your email list

An email list will give you a way to connect with your visitors, even if they never end up on your site again. Sign up with an email marketing service like MailChimp or AWeber, and then use one of their pre-designed templates to add an opt-in box to your site.

Remember to give visitors an incentive to join your list; for instance, a free ebook or guide that offers valuable information to your target audience.

4. Start networking with influencers in your field

This strategy works best if you have a non-commercial site; however, it can also work for business sites that have a bunch of great content.

Reach out to well-known people in your field and let them know about your new site. Not sure who to contact? Use a tool like BuzzSumo to find bloggers, businesses, journalists and social media influencers who might be interested in sharing your site with their followers.

I recommend starting off slow by following them on social media, and sharing their content with your audience (no matter how small). Read their blog posts, and leave thoughtful comments. After a little while, you can send them an email giving a brief introduction. Don’t ask them to share your content; if your content is truly valuable, they’ll recognize that and share it on their own.

5. Set up online alerts for your blog name

As you promote your site, you’ll want to stay up to date with when and where your site is being mentioned online. This will help you gauge the success of your outreach efforts and focus your efforts on the strategies that are working.

To get notified of any blog or media mentions, be sure to sign up for Google Alerts. To see what people are saying about your site on social media, try Mention or Hootsuite.

6. Start getting free links and publicity with HARO

As the owner of a brand new website, getting publicity can be a challenge. However, using a service like Help A Reporter (HARO) is probably your best bet at getting free PR right out of the gate.

After signing up, you’ll receive media queries to your inbox three times a day. When you see a query that you can answer, send an email off to the journalist immediately, offering detailed insights into the question and providing links to one or two of your most awesome blog posts that are relevant to the query.

7. Upload an XML sitemap

An XML sitemap is a document that provides the search engines with a listing of pages and posts on your site. It allows Google to crawl your site more efficiently, meaning your content could be indexed more quickly.

If you have a WordPress site, you can download and install the Google XML Sitemaps plugin. If you use any other platform, you can create a sitemap using the XML Sitemaps generator, and then upload it to the root directory of your site (e.g., www.yoursite.com/sitemap.xml).

8. Learn the basics of SEO

While you don’t need to be an SEO expert to start ranking in the search engines, it is important to have a few basics in place. A few of the most important elements to have in place when you launch your site are:

Use your keywords (words and phrases you want to rank for) in strategic areas of your page: your navigation bar, your title tags, post titles, header tags, alt image tags, etc.
Consistently add original content.

Build links to your site. For more on this, see my post 6 Easy Link Building Strategies For Your New Website.

Make sure your URLs use words instead of numbers or symbols (this is referred to as your permalink structure).

Make sure your site is mobile-friendly.

If you have a WordPress site, start by downloading and installing a plugin like Yoast SEO. This will ensure that you at least have the basics covered.

9. Install Google Analytics

Given the time and effort you’re going to put into promoting your site, it’s important that you know exactly how much traffic you’re getting and where those visitors are coming from. Google Analytics is free, easy to set up and will help you figure out exactly which strategies are working (and which ones aren’t).

10. Add your site to Google Search Console

The Google Search Console (formerly Google Webmaster Tools) is a set of tools put together by Google to help you manage the health of your site in the search engines. If Google finds any issues with your site, this is where you’ll be notified.

WAYS TO USE DIGITAL MARKETING TO BUILD YOUR BRANDNAME

What do you think could be the reason behind overnight successes of so many brands these days that have come up out of nowhere? May be they had that one genius idea no one could consider or perhaps they have been started by big billionaires with both the money and contacts to generate something one could only dream of!

However when we actually went ahead and studied the cases, we found out that the answer generally to both the reasons was no. So what these businesses actually did? Perhaps they adapted themselves for the time and technology as well as the changing people with the changing time & technology. Instead of wasting their budget in broadcasting their marketing message to the audiences in general they have shifted it from conventional to the contemporary style of marketing complementing the choice of the people and targeting their marketing message to the right segment of audience. Instead of the old school marketing that required a hefty budget they have turned toward online where in you can build awareness for your business in minimal or no cost.

So, for your help we have piled up some simple ways you can build awareness in limited budget through online marketing. Let’s have a look to them one by one:

Blog happens to be one of the best ways through which you can generate awareness about your business. Through blog you can easily pass on your marketing message to your target audience while educating them with industry issues or issues perhaps they are going through. Blog is a way you do your work while people out there get a lot of value out of it and not just your marketing message.

Email Marketing

The best part is you own the permission from the recipients to send them emails as they have given their information while signing up on your landing page to receive updates from you. Based on the stage of the consumer in the sales cycle and their behavioral pattern you can send them more personalized emails, specifically meant for them.

Newsletters

This one is very helpful in case you already have a considerable amount of traffic coming to your blog. You make it easier for your readers to get the new & fresh content in their email inboxes and in turn it drives more & more traffic to your website driving more & more conversions.

Social Profiles

This one needs no references for sure! I don’t think I need to stress more on why you need an active social profile. The world is spending time on social media outlets for various purposes, for entertainment & chilling out, to keep them updated of the world and for lot more other reasons. Go ahead and identify the social media outlets your target audiences are spending their maximum time and try driving traffic from there through well-timed delivery of well crafted high quality engaging content.

Videos

Believe it or not but videos are a great was to build awareness about your business among your target audiences. Recently we shared a case study of ‘How Gillete reached 24 million users with 22,000 subscribers through YouTube videos. Videos are quite engaging if created the right way. You still have to put some effort in reading something but gaining knowledge through watching videos is as simple as it could be. So, getting qualified traffic through videos is an easy way and while you are putting across your message people are getting a lot of value out of your videos. And the idea is you create it once and it’s helpful all the way down the line.

Article Submission

Again like blog, sharing articles is an awesome way to build awareness about your business and drive potential traffic to your website. It’s a nice practice to submit articles to various article sharing sites related to your business. All you need is to deliver high quality immaculate and relevant content that can help people with what they are looking for. This could be done through keywords strategy.

Press Releases

When you share the press releases about your company you have the option to include the link to your site. So, this is how through interesting press releases you can drive traffic to your website.

Local Directory Listings

This one is an easy and straight forward way of driving traffic to your website. So, you should always submit your local listing and include your company website on various search engines local directory such as Google, Yahoo and Bing.

Internet Advertising

Internet advertising is a vast term that includes nearly all types of advertising that happen over the internet such as social media advertising, search engine advertising, mobile advertising, display advertising and so on. Through it you can deliver your promotional messages to the consumers over the internet based on keywords and relevancy.

Blogs, Forums & Community Participation

This is again a nice way where you share some awesome content by participating in various communities, blogs and forums giving links to your website and drive traffic to it. Don’t think by adding a link to your content you are spamming. Always keep in mind the better your content the more people will like to know about you and so adding a link adds value to your content.

Pay per clicks

Pay per Click (PPC) marketing is of course an incredible tool to build awareness about your business if you are willing to invest. It helps you drive good traffic to your site leading to sales if set up well.

White papers

By helping its readers in understanding an issue, solving a problem, or making a decision, whitepapers gives a lot of value to the readers through the content it contains and happen to be a great way to build brand awareness among your target audience.

So!

And a BONUS one is make use of DIE HARD GUERILLA MARKETING

LIGHT SPEED BLOGGING IS SO SWEET

BLOGGING NATION,

At Blogzynery.com our passionate team is always working how to work faster and more efficient on blogs. In this article we are going to introduce our so called : LIGHT SPEED BLOGGING SYSTEM.

Some will talk about the benefits of blogging as a major aspect of an essayist’s stage, however many publishers and readers still want to see that an author has a permanent way to interact with readers. In an age where social media rules and uses constantly change, it’s also a good idea to have a presence that you own. But what do you do on the days you forget to write? Or the days where nothing much comes to you that seems worth saying? Here are a couple tips to assist you past the halfway point.

LIGHT SPEED BLOGGING IS THE ANSWER

TIPS

Reuse old posts.

Seriously. blogging is interesting. Maybe you have a stock of old content for years somewhere on your hard disk. Take them out and reactivate them. Yes the content is still good and helpful. Dig through your archives (this is easier if you used tags well as you published your blogs) and update a post that is still relevant but needs to be brought back to the light. You never knows how such blogs can run traffic to your site.

Join group blogs

just like this one. Then the burden is spread out and you don’t carry the load of creating content every, single day. But in a group blog it’s very important to think about what you bring that is different from the other bloggers and what readers expect when they come to the blog. Those are important on personal blogs, too, but even more critical when you are part of a group/team.

Bear in mind what you can bring to your blog readers.

Really think and pray about why they come to you. There are zillions of blogs. What do you contribute that is unique and different? How do you say it in a way that keeps them coming back?

Not every post should be 501 words.

People much smarter than we have argued the merits of different lengths of posts. What most people do agree on is that consistency is key. Stick with a blogging schedule if you can.

Keep a running list of possible blog topics.

Then on the days you have no motivation or the well of ideas is empty and dry like a dessert, you have a list that can jump start ideas.

There’s nothing quite like getting away from the buzz of the city for some much needed rest and relaxation after lots of hard work. That’s exactly what we did to recharge at light speed to blog further for you our dear readers.

AT BLOGZYNERGY.COM WE ARE DOING LIGHT SPEED BLOGGING.

How to Maximize Your Life from 18 years old to 26 years old

Hey Hey Folks interesting title. Isn’t it. I am sure it grabs your attention. No one of you like to become an old stick in the community.Stay healthy young and move on.Feel yourself always 26

In order to maximize your 18 to 26, you must follow a few keys steps that will be listed below.

Figuring out what you are passionate about in life – Some people might think 18 years old is too early to figure out what you want to do in life, and I agree. However, I don’t like to say figure out what you want to do in life. I like to say figure out your passion. Figuring out what it is you are passionate about at 18 years old is the perfect time. Once you figure out what you are passionate about you can begin the process of an 18 to 26. Without a passion; you will be stuck in the same position, and you will find that your life has become stagnant.

Putting Together a Plan to Reach Success – Once you have found out what your passion is you can now work towards achieving goals. However, first you must plan. I once heard, “Those who plan to fail, plan to fail.” Those who plan for success are people that make their process of becoming successful a lot easier. Making things easier is what will help you maximize the next seven years of your life.

Let Go of Anything That Takes You Away From Your Focus – If you think about it there are a lot of things in your life that can cause you to lose your focus. Letting go of some of these things is important because they directly affect your future. In order to achieve your goals, you might have to stay at the library a few extra hours and miss a party.

In life I have had to let some friends. I realized that I could not stay on the phone talking to my friends all night. I realized the time I spent talking to my friends on the phone could have been used for something productive. You got me. OK then move your eyes further down here.

Find Opportunities – Don’t wait for something to happen. Go after what is that you want from life. You might find an internship that might lead you eventually work for a big company. You might find an opportunity to write for a newspaper company. Take these opportunities; they will help you become successful quicker. They will help you maximize your 18 to 26.

Work Hard – Finally, just work hard. Give these next seven years everything you have. Don’t slack off, and don’t take this for granted. You have an opportunity to do something big while you’re young. Go after it. Follow your passionate and become successful.

With all this being said, work towards maximizing your 18 to 26. If you work hard now for seven years, the next years of your life will be great. Don’t get lazy, work hard. Work hard and become successful. Your time is now, and I challenge you to become successful. It’s all about you yes. Make it happen and don’t believe in fairy tales or any magic.

Blog…..Blogging….Blogger

YES FIRE NATION,

Are you thinking to start a Blog ? Got inspired or wanna earn some cash in future as I wish ? But no idea where to start a Blog and How to become a successful blogger !! Well blogging have gained popularity. Today, there are over 100 million blogs with more entering the blogosphere everyday. Blogs have become more than online diaries. In fact, blogging has become an important part of the online and offline worlds with popular bloggers impacting the worlds of politics, business and society with their words. As a blogger everyday I discover a lot of things.

what’s The Difference Between a BLOG and a WEBSITE ???

A website is a collection of web pages including multimedia content, typically identified with a common domain name, and published on at least one web server. It is a form of static billboard on the Internet that showcases information. A website can be a collection of articles, news, links, information, photographs, and anything you want. And a website can even host a blog! Further websites divide into 2 categories : Static & Dynamic.

Where a blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).

What is Blog ?? Blogging and Blogger ?

Blog:- A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.or Blog is an informative website which were updates on regular basis by an individual(called Blogger) or by team.
Blogging:- Writing post(daily) for a Blog.
Blogger:- A person who writes content for a blog.
Blogosphere:- The online community of blogs and bloggers.

Early blogs were simply manually updated components of common Web sites. However, the evolution of tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of “blogging”. Blogs can be hosted by dedicatedblog hosting services, or they can be run using blog software, or on regular web hosting services.Some early bloggers, such as The Misanthropic Bitch, who began in 1997, actually referred to their online presence as a zine, before the term blog entered common usage.

How we can earn money online with the help of blog ?

It’s true ,you can earn some cash with the help of your blog.But How? All you need is to setup a new blog(if you already did then skip this step) and here are some popular ways from which you can earn money with the help of your blog –

Advertising networks like adsense , infolinks ,chitika ,revenuehits etc.
Start selling your own ebooks.
Provide online tutions or lectures.
Affiliate linking / Earn on commission basis

and many more ways……Don’t confuse ,to be honest everything look very easy, but I know that it is a very long journey for some people.

But now days blogging is really challenging,mostly people get fascinated towards blogging or earning money online but things were different from 90s to 2016.Starting a blog is not sufficient in 2016 because when an individual starts a blog ,then he/she has to face or compete over 80 million blogs(sounds insane but thats reality). Once again don’t get confused, but empower yourself continously if you like to start a blog, go for it.You never know how a penny can spin and you can earn the bucks online. I am on my way.

Now success rates of Blogging depends on many factors like its content ,quality ,SEO ,traffic sources like searches and socials and many more. As a blogger you must try to master new skills and read a lot of stuff to run your way forward in Blogosphere.

THEN I hear you saying…..

what to do if someone wants to start a Blog and How to become a successful blogger ?

Don’t worry this is just a competition ,all you need is to be determined/passionated for your blogging carrier.thats it FIRE NATION.!

If starting is perfect ,then your blogging carrier will be perfect. GIVE YOUR DREAMS A CHANCE.

How To Use a WordPress Blog To Enhance Traffic To Your Website

WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

Look I am feeling Cold, I want to be the Blogger to blog up your soul

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